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Casual Articles - Boost Email Marketing Open Rates by Sounding Like Grandma in Your Direct Email Advertising
I once had a boss who informed me there was no such thing as company politics. At the time, I decided that depended on whether you were the person wielding power or influenced by it. In my career experience, I’d categorize self-serving antics, sabotaging behaviors, information hoarding and artful manipulation under the heading of com
"We all sell the same thing... there's no difference between what one company offers compared to another." Those are the words a manager of a large, but struggling technology solution provider revealed to me.Here's why that view is a problem...When you see yourself as marketing essentially the same technology products
Your customers receive three kinds of email:
1. Email from family and friends—personal.
2. Email from colleagues and suppliers—work.
3. Email from advertisers—legitimate and
spam.
The least important of these emails, in the mind of your customers, are the promotional messages from you and me. Most customers say granny comes first, the boss second, and purported wives of deposed Nigerian leaders last.
That’s because your customers and prospects read newspapers and magazines, and watch television, for the news and entertainment, not the advertisements. Your sales pitch is an intrusion. Same goes for the phone. They use it to talk with people they care about, which does not include telemarketers.
"Luck is what happens when preparation meets opportunity." - Seneca (Roman Philosopher, Mid 1st Century A.D.)Good fortune, in some way or form, comes to us all. It is they who are prepared to receive it that notice its arrival and reap the rewards. When it comes to your job search, you should leave nothing to chance and employ
1. Email from family and friends—personal.
2. Email from colleagues and suppliers—work.
3. Email from advertisers—legitimate and
spam.
The least important of these emails, in the mind of your customers, are the promotional messages from you and me. Most customers say granny comes first, the boss second, and purported wives of deposed Nigerian leaders last.
That’s because your customers and prospects read newspapers and magazines, and watch television, for the news and entertainment, not the advertisements. Your sales pitch is an intrusion. Same goes for the phone. They use it to talk with people they care about, which does not include telemarketers
I heard this story told about film director Cecil B. DeMille. I have no way of knowing if it's true, but the story beautifully captures the communications stall.Mr. DeMille spared no expense to part the Red Sea for his epic production of The Ten Commandments. Actors, engineers, horses, and assorted other animals were everywher
That’s because your customers and prospects read newspapers and magazines, and watch television, for the news and entertainment, not the advertisements. Your sales pitch is an intrusion. Same goes for the phone. They use it to talk with people they care about, which does not include telemarketers
"Whenever you are asked if you can do a job, tell 'em, 'Certainly I can!' Then get busy and find out how to do it." - Theodore RooseveltQ: I have been searching for a job for months. I have been sending resumes and letting everyone I know that I need a job like all of the career books recommend and yet I still have no p
That’s because your customers and prospects read newspapers and magazines, and watch television, for the news and entertainment, not the advertisements. Your sales pitch is an intrusion. Same goes for the phone. They use it to talk with people they care about, which does not include telemarketers
The world’s unfair. Yes it is. Let’s look at it this way. Staying at home is considered an occupation not many would willingly consider because the following reasons:• 24 hour work (especially right after birth of children) • No leave • No medical coverage • No insurance coverage • No salary • No big j
Which is why I recently unsubscribed from a popular email newsletter. All it seemed to do was pitch products. Just about every issue tried to sell me something instead of teach me something. The author is a well-known and well-liked consultant and author. I like him. I signed up to learn from him. But just about all that he did was pitch me his products week after week. So I said sayonara.
Start with your subject line. “Grandpa is in hospital” will arrest the attention or your reader sooner than a subject line that says “Our furniture sale has many bargains for
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