Tags |
|
|
Links |
|
|
Casual Articles - Notes for Newbies - Part Three - Your List
You have determined that you are interested in a career in the field of audio engineering. You have decided you want to attend an audio engineering school, you have explored the job possibilities, now what audio engineering equipment would you need to become a success? In this article, we will discuss some of the most important and common audio engineering equipment used by the top engineers today.There are a host of different audio engineering equipment that you will likely work with as you delve into th
He would expect sales of the front-end product he offered to cover the costs of adding new people to his list. In this, he is building his list at zero net cost. He may make some money from his front-end product, but, most importantly, he is building his list.
Time for another drum roll (Drum Roll!): Some time later, he will offer these new people on his list a back-end product. His marketing costs now are almost zero – only the cost of a mail shot (paper, envelopes and postag
China is the fastest growing aviation market in the world thanks to the expansion of its air freight and air passenger industries. With air freight growth volumes predicted to drop off this year, how will the country’s significance in the aviation market be affected?The growth of China’s air freight industry has led to a surge in the Asian cargo business over the last few years. This is reflected in the fact that air freight from Asia to Dallas Fort Worth airport (which is the leader in Asia
Today we want to talk about your list. This is the third crucial part of your business if you want to make big money as a direct marketer. If you get this right, you will earn piles of money. :-) If you don’t get it right, you may earn a bit, but not enough to support this lifestyle you have dreamed about.
Your list
You need to spend a great deal of time and effort building your list. This is the key to growing your business.
Your list is simply the names and addresses of people who have bought from you. People on your list are people from your target market who are now your best friends.
Why? Why is your list so important?
Think back to Part One where we talked about your market. We said people in your market are people you think will be interested in buying your products. Now that people from your market have bought the first product you offered them, they go onto your list.
Here’s a little bit of technical jargon: The first product somebody buys from you is called a ‘front-end product’. When they buy something else from you, this is called a ‘back-end product'.
Here is why this business of direct marketing works so well (Drum Roll!): People who have bought a front-end product from you are now even more highly-targeted – people who have bought a front-end product from you are likely to buy a back-end product from you, then another back-end product, then another, and yet another.
Let’s look at some numbers. A good friend of mine has a list of about 30,000 people. He has built this over eight years.
If he were to spend time adding to this list, he might offer a front-end product for perhaps ?27. He would incur some costs – to add to his list he might use classified ads in newspapers and magazines, he might rent a list of names from folks who offer this service, he might use a pay-per-click search engine on the Internet. No matter which technique he used, he would have to spend some money up front.
He would expect sales of the front-end product he offered to cover the costs of adding new people to his list. In this, he is building his list at zero net cost. He may make some money from his front-end product, but, most importantly, he is building his list.
Time for another drum roll (Drum Roll!): Some time later, he will offer these new people on his list a back-end product. His marketing costs now are almost zero – only the cost of a mail shot (paper, envelopes and postage
CEOs or Presidents, who attain positions of power, reach these positions for a variety of reasons. The reasons are not always a result of competency and hard work; these positions are not always earned. As a result employees find themselves under the rule of various kinds of leaders. Even those leaders that have earned their position can be impossible to work for and it’s difficult to be happy and satisfied doing it. Presidents and CEOs are typically seen as sources of motivation and direction. But what's often
Why? Why is your list so important?
Think back to Part One where we talked about your market. We said people in your market are people you think will be interested in buying your products. Now that people from your market have bought the first product you offered them, they go onto your list.
Here’s a little bit of technical jargon: The first product somebody buys from you is called a ‘front-end product’. When they buy something else from you, this is called a ‘back-end product'.
Here is why this business of direct marketing works so well (Drum Roll!): People who have bought a front-end product from you are now even more highly-targeted – people who have bought a front-end product from you are likely to buy a back-end product from you, then another back-end product, then another, and yet another.
Let’s look at some numbers. A good friend of mine has a list of about 30,000 people. He has built this over eight years.
If he were to spend time adding to this list, he might offer a front-end product for perhaps ?27. He would incur some costs – to add to his list he might use classified ads in newspapers and magazines, he might rent a list of names from folks who offer this service, he might use a pay-per-click search engine on the Internet. No matter which technique he used, he would have to spend some money up front.
He would expect sales of the front-end product he offered to cover the costs of adding new people to his list. In this, he is building his list at zero net cost. He may make some money from his front-end product, but, most importantly, he is building his list.
Time for another drum roll (Drum Roll!): Some time later, he will offer these new people on his list a back-end product. His marketing costs now are almost zero – only the cost of a mail shot (paper, envelopes and postag
As an employer I see so many resumes, so many faces, so many job hunters - here's some tips on how to get remembered and get that job!1. Spelling counts.People with strangely spelt names (like my surname) or people who frequently get called the wrong name (as in Kristy) can be a bit touchy about having their names spelt incorrectly. The number of applications I receive without my name spelt correctly is amazing.2. Know the company.A massive percentage of companies these days have a we
Here is why this business of direct marketing works so well (Drum Roll!): People who have bought a front-end product from you are now even more highly-targeted – people who have bought a front-end product from you are likely to buy a back-end product from you, then another back-end product, then another, and yet another.
Let’s look at some numbers. A good friend of mine has a list of about 30,000 people. He has built this over eight years.
If he were to spend time adding to this list, he might offer a front-end product for perhaps ?27. He would incur some costs – to add to his list he might use classified ads in newspapers and magazines, he might rent a list of names from folks who offer this service, he might use a pay-per-click search engine on the Internet. No matter which technique he used, he would have to spend some money up front.
He would expect sales of the front-end product he offered to cover the costs of adding new people to his list. In this, he is building his list at zero net cost. He may make some money from his front-end product, but, most importantly, he is building his list.
Time for another drum roll (Drum Roll!): Some time later, he will offer these new people on his list a back-end product. His marketing costs now are almost zero – only the cost of a mail shot (paper, envelopes and postag
I’ll assume you have a Yellow Page ad and have been tracking the results. If you haven’t, then the next few sentences won’t mean much because I’m writing about the things that may be wrong with your ad. So, hopefully, you asked employees, friends, relatives and total strangers to rate your ad and tell you what they liked and didn’t like. So now you can read on. Let’s pretend the ad is basically fine, but not earth-shaking, The headline could use a little work (see Part 1 of this series) but the body is weak. Do
If he were to spend time adding to this list, he might offer a front-end product for perhaps ?27. He would incur some costs – to add to his list he might use classified ads in newspapers and magazines, he might rent a list of names from folks who offer this service, he might use a pay-per-click search engine on the Internet. No matter which technique he used, he would have to spend some money up front.
He would expect sales of the front-end product he offered to cover the costs of adding new people to his list. In this, he is building his list at zero net cost. He may make some money from his front-end product, but, most importantly, he is building his list.
Time for another drum roll (Drum Roll!): Some time later, he will offer these new people on his list a back-end product. His marketing costs now are almost zero – only the cost of a mail shot (paper, envelopes and postag
In this lesson, we will create a business card, using Microsoft Word. I created a new template for my business card. It can be viewed at: http://janes-place.com/bus_card.htmChoose the information you want to place on your card before beginning.Here's how I did it:Go to 'start' --'Microsoft Word' -- 'file menu' -- 'page setup'. Choose the 'Margins Tab'. Type in 1.25 for the Left and Right margins. That way, two cards will fit on
He would expect sales of the front-end product he offered to cover the costs of adding new people to his list. In this, he is building his list at zero net cost. He may make some money from his front-end product, but, most importantly, he is building his list.
Time for another drum roll (Drum Roll!): Some time later, he will offer these new people on his list a back-end product. His marketing costs now are almost zero – only the cost of a mail shot (paper, envelopes and postage) or an email message (no cost at all).
So now, he offers people on his list a back-end product for ?97. His costs to make this offer are very low. Suppose his conversion is 20%. Do the sums: 20% of 30,000 people multiplied by ?97 per person equals ?582,000. :-)
But wait, this gets even more interesting. Now he offers his list another back-end product. This one will cost ?497. His conversion is 10%. 30,000 people times 10% times ?497 equals ?1,491,000.
I won’t even ask you to calculate his third back-end product he offers at ?2,997 with a 2% conversion.
How you go about building your list will depend on your target market, the products you offer and the model you have decided is the best for your business.
When pundits talk about building their list, they usually describe the people they want to contact as ‘traffic’.
In a later article we shall talk about specific processes for finding new people to add to your list.
Until then, the important thing to remember is that your list is precious. Guard it with your life, keep it safe and nurture it with love.
That’s all for this time. See you soon.
Next time we shall talk about the next most important things you must create to build a profitable direct marketing business. This is your business model.
Thanks for listening :-)
William Rice-Johnston
Copyright © 2006 Mary Rice-Johnston & Golden Goose Direct. All rights reserved.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/30755/casualarticles-Notes-for-Newbies--Part-Three--Your-List.html">Notes for Newbies - Part Three - Your List</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/30755/casualarticles-Notes-for-Newbies--Part-Three--Your-List.html]Notes for Newbies - Part Three - Your List[/url]
Related Articles:
Debt Management Tips for Senior Citizens
Quality Hiring: Are You Doing It Right?
Bookmark it:
|