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Casual Articles - Notes for Newbies - Part Six - Taking Action
Internet Marketing is a really hot tool for businesses to create additional marketing platform. It is also an excellent tool for ordinary people to earn extra income. Internet Marketing is so hot, it’s white hot!While I’ve been doing mostly offline marketing all this while, it is time for me to dedicate more time on this phenomenal online tool. As with any other venture I plan to succeed in, I draft out a rough plan
They never wrote a sales letter and sent it out to their target market. They never, in fact, took the very big step of sending out a sales letter to prospective customers and asking for their business. Somebody told m
Knowing your NICHE MARKET and where to find your NICHE is more important than the product you sell.Most Netpreneurs take a narrow view of NICHE MARKETING as a limitation on their business, when in fact it is the POWER that provides longevity to their business.The biggest mistake most new netpreneurs make online is that they have no idea where, or what, there NICHE MARKET is and therefore, sell their product to everyo
Taking action
Taking action – actually getting started – to launch your business is probably the hardest action you will take. This is where most people who set out to become financially independent lose the plot.
Think back to the last seminar you attended. When you were talking with others during coffee breaks, at lunch or in the evening, most said something like this, ‘Well, I bought So-and-So’s package but it doesn’t seem to work.’
When you discussed this further with them, you discovered they never really took any action. Some never truly identified their markets. Others never chose specific products. Most never designed a cogent model and used this to launch their business (I heard recently that 92% of people who attend a seminar and buy a package never even take the cellophane wrappers off the DVDs).
They never took the action.
They never wrote a sales letter and sent it out to their target market. They never, in fact, took the very big step of sending out a sales letter to prospective customers and asking for their business. Somebody told me
Is your business growing, or are you on a plateau in need of a boost to move up? I know that I always tell you it is best to have a positioning statement and a plan. But sometimes, you just need something to get you off square one.Below is my list of 20 marketing vitamins that you should choose from daily over the next month.1. Consider starting a monthly e-newsletter. They are a great way to communicate with existin
Think back to the last seminar you attended. When you were talking with others during coffee breaks, at lunch or in the evening, most said something like this, ‘Well, I bought So-and-So’s package but it doesn’t seem to work.’
When you discussed this further with them, you discovered they never really took any action. Some never truly identified their markets. Others never chose specific products. Most never designed a cogent model and used this to launch their business (I heard recently that 92% of people who attend a seminar and buy a package never even take the cellophane wrappers off the DVDs).
They never took the action.
They never wrote a sales letter and sent it out to their target market. They never, in fact, took the very big step of sending out a sales letter to prospective customers and asking for their business. Somebody told m
Marketing ISO 9001 2000.Lately we've been seeing a lot of press releases from wineries and suppliers touting their ISO certifications. "We've obtained ISO 9001: 2000," they trumpet. Great! But what exactly does that mean?In simple terms, ISO certification verifies a company's compliance to a set of globally accepted s tandards for quality management and operational systems. The name ISO refers to both the Greek word
When you discussed this further with them, you discovered they never really took any action. Some never truly identified their markets. Others never chose specific products. Most never designed a cogent model and used this to launch their business (I heard recently that 92% of people who attend a seminar and buy a package never even take the cellophane wrappers off the DVDs).
They never took the action.
They never wrote a sales letter and sent it out to their target market. They never, in fact, took the very big step of sending out a sales letter to prospective customers and asking for their business. Somebody told m
Cram as much content into the brochure, after all you paid for the printing and the ink - you've got to get the most out your investment.Remember that even if you have the most gripping content out there, if you brochure's layout isn't inviting, interesting and non threatening, no one will read what you have to say. Business owners are most likely to fall into this trap when developing ads or marketing co
They never took the action.
They never wrote a sales letter and sent it out to their target market. They never, in fact, took the very big step of sending out a sales letter to prospective customers and asking for their business. Somebody told m
Brands are important aspects of any business, but unlike money or bricks, mortar and paperclips, a brand is an intangible aspect of business. It lives in people’s heads and is defined by all of that person’s contacts with a company. Improving a brand is, therefore, one of the best marketing tools available because it involves your whole company and in the end, creates happier customers, more loyalty and higher marketshare.H
They never wrote a sales letter and sent it out to their target market. They never, in fact, took the very big step of sending out a sales letter to prospective customers and asking for their business. Somebody told me along the way that 85% of sales that are lost are because the sales person simply never asked for the order.
I have no idea why this is so. My guess is because this step is scary.
The pundits will all tell you the first order is the hardest – after that it gets much easier. Never be afraid to take the action.
So, if you have been to a few seminars, bought a few packages and subscribed to a few newsletters, and yet you haven’t made any money, ask yourself these questions:
- Have I identified my market? Have I sat down with my A4 pad in a quiet corner as we discussed in Part One and decided what hungry crowd I am going to fall down in front of?
- Have I identified my product (or products)? Have I been very clear about what products I want to sell as we discussed in Part Two?
- Have I made arrangements so when I start to receive orders I can fulfil them? Do I know how I plan to ship them?
- Have I decided how I am going to build my list? Have I d
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