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Casual Articles - Notes for Newbies - Part Two - Your Product
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial suc
The next big question is where you can find products. Again, it depends on your market, but basically there are three sources. You can:
- Create them yourself
- Buy them
- Pay somebody to create them for you
Creating products yourself can be rewarding. If you have a talent for writing articles, designing software, organizing and running seminars, creating ‘how-to’ DVDs or managing discussion groups, this is a good starti
Think we live in a tough economy? Think again.Have a look at these up-to-date stats...59% of all Americans are directly or indirectly (via 401K's and pensions) invested in the stock market: an all-time high in percentage of population who, in October, benefited from stock market highs.In fact, a greater percentage of Americans are market-invested than ever before in history, in part thanks to 401K Plans – which, in many cases, have employer matching contributions. For small business, the health of big business is often a predictive factor of success and prospe
Today we want to talk about your product. This is the second crucial part of your business if you want to make big money as a direct marketer. Again, if you don’t get this right, your business simply won’t succeed.
Your product
Last time we talked about your target market. This is your most important decision. Having decided on your target market, deciding what products you want to offer them is a bit easier. :-)
Finding products depends entirely on your market. If your target market is people who love Agatha Christy, then you need products about Agatha Christy.
Here are some things you can think about selling to your target market:
- Books by Agatha Christy
- Books about Agatha Christy
- Copies of reviews of her books
- Subscriptions to your Agatha Christy newsletter
- Paid subscriptions to the ‘Members Only’ section of your Agatha Christy website
- Ebooks about her written by you
- Reprints of newspaper and magazine articles about her
- Copies of interviews with her (Keep in mind that all the people I know who make it big in this business work to the highest standards of openness, honesty and ethical practices. Never, ever pirate, steal or plagiarise the work of others. When we talk about copies or reprints, we are talking about material you are authorized or licenced to sell.)
- You can probably think of a few more
If your target market is people interested in the direct marketing of information products, here are some things you can think about offering them:
- Books, ebooks, CDs, DVDs, video tapes and audio tapes with reprint licenses
- Domain names and websites for resale
- Seminars and workshops
- Personal coaching and mentoring
- Software for automating management of their lists, autoresponders, mail management systems, visitor tracking and website design
- Turnkey business packages
- Paid subscriptions to your newsletter
- Paid subscriptions to the ‘Members Only’ section of your website
- You can probably think of a few more
You should have the idea by now. Think about your target market and ask yourself what they would be interested in buying from you (now you can probably see the importance of being very focussed about your particular market).
The next big question is where you can find products. Again, it depends on your market, but basically there are three sources. You can:
- Create them yourself
- Buy them
- Pay somebody to create them for you
Creating products yourself can be rewarding. If you have a talent for writing articles, designing software, organizing and running seminars, creating ‘how-to’ DVDs or managing discussion groups, this is a good startin
Once again, I'm taking a look at the current status of the programming job market. I guess my biggest interest is in seeing which programming languages are the most popular. Originally, I did an article about this 3 months ago (Decisions! Decisions!) as an exercise to see if where I was headed as a programmer was in tune with where the market is headed. When I go back a look at that article, I'm surprised at where I was heading. At that time I felt that C# was the best direction for me to look into. Well, now we're three months later into 2005 and I'm in a totally different direct
Here are some things you can think about selling to your target market:
- Books by Agatha Christy
- Books about Agatha Christy
- Copies of reviews of her books
- Subscriptions to your Agatha Christy newsletter
- Paid subscriptions to the ‘Members Only’ section of your Agatha Christy website
- Ebooks about her written by you
- Reprints of newspaper and magazine articles about her
- Copies of interviews with her (Keep in mind that all the people I know who make it big in this business work to the highest standards of openness, honesty and ethical practices. Never, ever pirate, steal or plagiarise the work of others. When we talk about copies or reprints, we are talking about material you are authorized or licenced to sell.)
- You can probably think of a few more
If your target market is people interested in the direct marketing of information products, here are some things you can think about offering them:
- Books, ebooks, CDs, DVDs, video tapes and audio tapes with reprint licenses
- Domain names and websites for resale
- Seminars and workshops
- Personal coaching and mentoring
- Software for automating management of their lists, autoresponders, mail management systems, visitor tracking and website design
- Turnkey business packages
- Paid subscriptions to your newsletter
- Paid subscriptions to the ‘Members Only’ section of your website
- You can probably think of a few more
You should have the idea by now. Think about your target market and ask yourself what they would be interested in buying from you (now you can probably see the importance of being very focussed about your particular market).
The next big question is where you can find products. Again, it depends on your market, but basically there are three sources. You can:
- Create them yourself
- Buy them
- Pay somebody to create them for you
Creating products yourself can be rewarding. If you have a talent for writing articles, designing software, organizing and running seminars, creating ‘how-to’ DVDs or managing discussion groups, this is a good starti
Starting up a new venture or business can be one of the most exciting times of your life. It can also be one of the most stressful. In the early months, or even early years of your business, cash flow is often not what you would like it to be. If you’re a solo entrepreneur, you’re wearing many hats – in fact, you’re probably wearing all of them.Not only are you selling your product or service, you’re marketing it, doing the accounting, paying the bills, answering the phones, designing and updating your website and preparing and sending out mail. And, certainly for your
If your target market is people interested in the direct marketing of information products, here are some things you can think about offering them:
- Books, ebooks, CDs, DVDs, video tapes and audio tapes with reprint licenses
- Domain names and websites for resale
- Seminars and workshops
- Personal coaching and mentoring
- Software for automating management of their lists, autoresponders, mail management systems, visitor tracking and website design
- Turnkey business packages
- Paid subscriptions to your newsletter
- Paid subscriptions to the ‘Members Only’ section of your website
- You can probably think of a few more
You should have the idea by now. Think about your target market and ask yourself what they would be interested in buying from you (now you can probably see the importance of being very focussed about your particular market).
The next big question is where you can find products. Again, it depends on your market, but basically there are three sources. You can:
- Create them yourself
- Buy them
- Pay somebody to create them for you
Creating products yourself can be rewarding. If you have a talent for writing articles, designing software, organizing and running seminars, creating ‘how-to’ DVDs or managing discussion groups, this is a good starti
The Georgia State Agency that oversees the collection and reporting of State income taxes deducted from payroll checks is: Department of Revenue Withholding Tax Unit 504 Trinity-Washington Bldg. 270 Washington Street Atlanta, GA 30334 404-417-2311 http://www.etax.dor.ga.gov/withholding.shtmlGeorgia requires that you use Georgia form "G-4, Employee's Withholding Certificate" instead of a Federal W-4 Form for Georgia State Income Tax Withholding.Not all states allow salary reductions made under Section 125 cafeteria
You should have the idea by now. Think about your target market and ask yourself what they would be interested in buying from you (now you can probably see the importance of being very focussed about your particular market).
The next big question is where you can find products. Again, it depends on your market, but basically there are three sources. You can:
- Create them yourself
- Buy them
- Pay somebody to create them for you
Creating products yourself can be rewarding. If you have a talent for writing articles, designing software, organizing and running seminars, creating ‘how-to’ DVDs or managing discussion groups, this is a good starti
Virtually any type of organizational change involves role transitions of some type. In light of role transitions, it is almost natural for employees to resist major changes in the workplace environment. Some contend that resistance to change is “natural”; they contend that this resistance is instinctive; that humans have a desire for perpetual stability.Many processes recognize that resistance. Individual interviews provide an environment where individual stories can be heard in a safe environment. Whole Person Process Facilitation can be used in focus groups with an ap
The next big question is where you can find products. Again, it depends on your market, but basically there are three sources. You can:
- Create them yourself
- Buy them
- Pay somebody to create them for you
Creating products yourself can be rewarding. If you have a talent for writing articles, designing software, organizing and running seminars, creating ‘how-to’ DVDs or managing discussion groups, this is a good starting point.
There are bags of public domain (not copyright – free to be reproduced) information on the Internet that you can paste into books or articles you are writing. Others in the business who are interested in making their names known are often prepared to write articles for you, sometimes for free (assuming you give them proper credit). A troll of the Internet will give you lots of ideas.
Whatever your market, there are products you can buy to resell. Again, a troll of the Internet, particularly ebay and people with websites offering products of interest to you are likely sources.
Finally, you can pay somebody to create products for you. This is one probably best left until you have a little experience in the business. The upside is that when you pay somebody to create a unique product for you, you own it and it can make you a pile of money. :-)
The downside is that a good product will probably cost you more money than you can afford right now. It’s not unusual for somebody to pay ?10,000 for, say, a software package, that over time will earn them ?2,000,000 or more. Not bad!
So, your assignment for today is to sit down, once again, with your A4 pad and make a long, long list of possible products for your market. Now it’s starting to be fun. I shall have a great deal more to say about products in later articles.
That’s all for this time. See you soon.
Next time we shall talk about the next most important things you must do first to build a profitable direct marketing business. This is your list.
Thanks for listening :-)
William Rice-Johnston
Copyright © 2006 Mary Rice-Johnston & Golden Goose Direct. All rights reserved.
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