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  • Casual Articles - Notes for Newbies - Part Five - Getting Started

    Local Advertising - The Biggest Mistakes
    When it comes to small business marketing and advertising, I am amazed at how many local advertisers squander their money. I wish I had the money they wasted. I'd be a rich man.Let's talk about your typical retailer with 1 - 5 locations.One of the biggest problems I've seen is that most retailers have no idea of which media to use when running a campaign. In fact, some don't even know WHY they are running a campaign.They know they should advertise, but they don't
    l system (answering machine)
  • A FAX machine (these days you can buy combination voice mail/FAX machines)
  • An email account
  • A merc
    How To Write Irresistible Ad Copy
    When selling through advertising, you're faced with two options, both of which you will probably use frequently. Those options are display and classified advertising. We won't deal here with radio and television copy writing because it is not something many of you will be using until you have developed a great deal of mail order experience. Once you're dealing with that sort of capital investment, you'll probably have an intimate understanding of the fact that expert help is essentia
    Hello again

    Today we want to talk about some things you need to get started – the bare minimum you need to launch your business.

    Getting started
    There are a number of things you need to get your direct marketing business up and running profitably.

    At minimum you need:

    • A workspace – the back bedroom or a spare room will do – even the garden shed if it’s dry and secure
    • A PC or notebook computer
    • A desk and bookcase
    • A printer
    • An Internet connection
    • A dedicated telephone line
    • A voice mail system (answering machine)
    • A FAX machine (these days you can buy combination voice mail/FAX machines)
    • An email account
    • A merch
      3 Laws Of Selling And How They Can Help Your Business
      “Revealed…The 3 Laws of Selling…And How You Can Exploit Them To Have Your Customers Pleading With You To Take Their Money”If you follow these 3 simple rules in all your marketing and advertising you’ll sell more of your products and services.Customers like to buy and not be sold to.People buy for emotional reasons and not rational reasons.But once they decide to buy, they instantly justify their buying decision with logical reasons.Think about it. N
      /p>

      Getting started
      There are a number of things you need to get your direct marketing business up and running profitably.

      At minimum you need:

      • A workspace – the back bedroom or a spare room will do – even the garden shed if it’s dry and secure
      • A PC or notebook computer
      • A desk and bookcase
      • A printer
      • An Internet connection
      • A dedicated telephone line
      • A voice mail system (answering machine)
      • A FAX machine (these days you can buy combination voice mail/FAX machines)
      • An email account
      • A merc
        Marketing 101: Be a Volunteer
        Being available and being a volunteer have only one thing in common. They both require some of your time. You need to look at each request for your time to determine how you can best help. If you are too booked, you will not be able to avail yourself for any outside advice. Your calendar needs to include small snippets of time when you can be available; this will give you the flexibility to move some things around to accommodate the customer. Personally, I always leave Friday afterno
        r>

        At minimum you need:

        • A workspace – the back bedroom or a spare room will do – even the garden shed if it’s dry and secure
        • A PC or notebook computer
        • A desk and bookcase
        • A printer
        • An Internet connection
        • A dedicated telephone line
        • A voice mail system (answering machine)
        • A FAX machine (these days you can buy combination voice mail/FAX machines)
        • An email account
        • A merc
          Franchise Information
          Are looking to start a new business adventure? What type of business opportunity are looking for? A home based business? Buying an existing business that’s for sale from a private individual? Starting your own business? Or are you interested in purchasing a franchise? These are all viable options and there are advantages to each, it just depends on what you’re interested in. If you are more drawn to having your own business, but want to get a piece of a large established market, the
          or notebook computer
        • A desk and bookcase
        • A printer
        • An Internet connection
        • A dedicated telephone line
        • A voice mail system (answering machine)
        • A FAX machine (these days you can buy combination voice mail/FAX machines)
        • An email account
        • A merc
          Starting Off Successfully With an Online Home Based Business
          Tip 1: Discover your "Why". Before you even sit down at your computer and hack away at a plan and mockup, you need to first figure out WHY you want to have an online business. Your "WHY" is unique to you and should be as specific as possible. Saying something like, "To make more money," is not a strong enough "Why". Your "Why" should take an emotional stronghold on you and really make you want to go the distance that's required to succeed in your online business. "I
          l system (answering machine)
        • A FAX machine (these days you can buy combination voice mail/FAX machines)
        • An email account
        • A merchant account
        • Credit card processing facilities
        • Database software to manage your list

        Depending on your specific market, products and list-management needs, you may also need:

        • A domain name and website
        • Access to printing and duplication facilities – for sales letters, DVDs and the like
        • Some technical support – more about this in Part Seven
        • Autoresponders
        • Product licences
        • Software specifically to manage your market and products
        • Copywriting resources

        We could probably add several items to the

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