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You are here: Home > Business > Marketing Direct > Notes for Newbies - Part Five - Getting Started |
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Casual Articles - Notes for Newbies - Part Five - Getting Started
Local Advertising - The Biggest Mistakes l system (answering machine)When it comes to small business marketing and advertising, I am amazed at how many local advertisers squander their money. I wish I had the money they wasted. I'd be a rich man.Let's talk about your typical retailer with 1 - 5 locations.One of the biggest problems I've seen is that most retailers have no idea of which media to use when running a campaign. In fact, some don't even know WHY they are running a campaign.They know they should advertise, but they don't How To Write Irresistible Ad Copy Hello againWhen selling through advertising, you're faced with two options, both of which you will probably use frequently. Those options are display and classified advertising. We won't deal here with radio and television copy writing because it is not something many of you will be using until you have developed a great deal of mail order experience. Once you're dealing with that sort of capital investment, you'll probably have an intimate understanding of the fact that expert help is essentia Today we want to talk about some things you need to get started – the bare minimum you need to launch your business. Getting started At minimum you need:
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