Tags |
|
|
Links |
|
|
Casual Articles - Real Estate Postcards - 75 Ways to Improve Your Response
Online ecommerce with today's economy creates precaution in every prospects mind. They have become much wiser and smarter. Having the best looking website isn't all that matters. A compelling sales copy will greatly enhance your chances to generate the wealth you're looking for.Help your prospects fill their need. There is a wall standing between your product and your prospect and that is the prospects inhibitions. The mind is skeptical, pessimistic, sour, untrusting, doubtful, hesitant, cynical, and suspicious as soon as it realizes that it is getting a sales pitch.Unfortunately, on the Internet the mind's inhibitions go into being precautious; "You shouldn't buy things on the internet; there is a chance that someone can steal your credit card information." "You are just going to get ripped off, you can't t
The Audience Statement
24. Create an audience statement that defines the people you're mailing to.
25. Make a list of their wants, needs, fears and concerns.
26. Jot down notes on how you can deliver their needs and allay their fears.
27. Keep your audience statement nearby as you create your postcard message.
The Message
28. Start with the message before the design.
29. Refer back to your audience statement and your objective.
30. Use the message to bridge the gap between your audience and
Phone interviews are not much different from face to face interviews, but some employers do continue the practice for pre screening candidates for actual interviews. But the candidates’ perspective varies and many of them get unnecessarily tense about this because of sudden adrenalin shoot up.You can turn the table around in your favor, if you take it in the right spirit and face it positively. Following tips help you understand the anatomy and ways to handle phone interviews successfully.Tips And Secrets Of Successful Phone InterviewsOne major difference between phone interviews and face to face interviews is that you can’t see each other. Secondly, phone etiquette differs from that of personal interview etiquette. Here are some tips to phone interviews that help ensure that you get a call for the actual intervie
But before you begin a postcard campaign, you should educate yourself on the many ways to improve your response rates. Here are 75 ways to do just that.
The Planning
1. Create an overall postcard plan to help you stay on track.
2. If at all possible, outsource the logistics to a real estate postcard vendor.
3. Make a list of postcard vendors and begin comparing them.
4. Determine how you will write, design, print and mail your postcard.
5. Talk to colleagues who use postcards. Ask for their lessons learned.
6. Read at least five articles on the best practices of postcard marketing.
7. Make a postcard marketing budget that allows for at least five mailings.
The Objective
8. Clearly define the objective of each mailing you send out.
9. Be specific with your objective. Don't say, "I want to grow my business." Instead say, "I want to generate [x number] of direct responses from qualified prospects."
10. Make sure your objective is realistic (something a postcard can achieve).
11. Make sure your objective is based on some from of recipient response.
The Big Idea
12. Create a reason to mail your postcards before you mail them.
13. Come up with a big idea that brings value to your postcards.
14. Find a way to be different from all the other real estate agent postcards.
15. Build value into your message and your offer.
16. Strive to make people say, "Wow, I'm glad I got this."
17. Read the "Super Card" chapter of the book mentioned at the end of this article.
The Mailing List
18. Obtain your mailing list from a reputable source.
19. Find out how often your list provider updates their data.
20. If using your in-house list, check it for accuracy, duplication, etc.
21. Make sure your list matches your message (and your message is relevant to your list).
22. Segment your list to allow for a more targeted message (e.g. buyers vs. sellers).
23. Make sure your list is as current as possible to increase deliverability.
The Audience Statement
24. Create an audience statement that defines the people you're mailing to.
25. Make a list of their wants, needs, fears and concerns.
26. Jot down notes on how you can deliver their needs and allay their fears.
27. Keep your audience statement nearby as you create your postcard message.
The Message
28. Start with the message before the design.
29. Refer back to your audience statement and your objective.
30. Use the message to bridge the gap between your audience and
Is your business experiencing a summer time slump? Traditionally only industries related to travel enjoy a boost in business during the warmer months. The rest of us tend to take vacations, clean up our desk and while away the time playing computer games while we wait for business to pick up.Summer time can and should be a time when business owners prepare for the marketing they will do for the rest of the year and handle tasks they have been putting off when business is brisk.Some of the marketing tasks that can be handled during the summer are: Turn previously dead leads into sales. Contact everyone who expressed an interest in your product or services but did not follow through. They may have more time to consider your offers during the summer and you might be able to reach them more easily if their sec
4. Determine how you will write, design, print and mail your postcard.
5. Talk to colleagues who use postcards. Ask for their lessons learned.
6. Read at least five articles on the best practices of postcard marketing.
7. Make a postcard marketing budget that allows for at least five mailings.
The Objective
8. Clearly define the objective of each mailing you send out.
9. Be specific with your objective. Don't say, "I want to grow my business." Instead say, "I want to generate [x number] of direct responses from qualified prospects."
10. Make sure your objective is realistic (something a postcard can achieve).
11. Make sure your objective is based on some from of recipient response.
The Big Idea
12. Create a reason to mail your postcards before you mail them.
13. Come up with a big idea that brings value to your postcards.
14. Find a way to be different from all the other real estate agent postcards.
15. Build value into your message and your offer.
16. Strive to make people say, "Wow, I'm glad I got this."
17. Read the "Super Card" chapter of the book mentioned at the end of this article.
The Mailing List
18. Obtain your mailing list from a reputable source.
19. Find out how often your list provider updates their data.
20. If using your in-house list, check it for accuracy, duplication, etc.
21. Make sure your list matches your message (and your message is relevant to your list).
22. Segment your list to allow for a more targeted message (e.g. buyers vs. sellers).
23. Make sure your list is as current as possible to increase deliverability.
The Audience Statement
24. Create an audience statement that defines the people you're mailing to.
25. Make a list of their wants, needs, fears and concerns.
26. Jot down notes on how you can deliver their needs and allay their fears.
27. Keep your audience statement nearby as you create your postcard message.
The Message
28. Start with the message before the design.
29. Refer back to your audience statement and your objective.
30. Use the message to bridge the gap between your audience and
As the head of hiring for a nonprofit lobbying organization, I regularly see job candidates missing out on some of the most effective ways to make themselves stand out. Here are some of the things I wish every applicant knew.A cover letter can get you in the door.Too many people use cover letters to simply summarize their r?sum?s. With such limited initial contact, don't squander a page regurgitating the contents of the other pages.When used correctly, a cover letter can win you an interview that your r?sum? alone won't. Use it to explain why you want this particular job -- not just a job in this field. The more specifically you can tie it to the job description, the better. Other ways to stand out:* If this is your dream job, say so and explain why. I want candidates who want this job, not a
10. Make sure your objective is realistic (something a postcard can achieve).
11. Make sure your objective is based on some from of recipient response.
The Big Idea
12. Create a reason to mail your postcards before you mail them.
13. Come up with a big idea that brings value to your postcards.
14. Find a way to be different from all the other real estate agent postcards.
15. Build value into your message and your offer.
16. Strive to make people say, "Wow, I'm glad I got this."
17. Read the "Super Card" chapter of the book mentioned at the end of this article.
The Mailing List
18. Obtain your mailing list from a reputable source.
19. Find out how often your list provider updates their data.
20. If using your in-house list, check it for accuracy, duplication, etc.
21. Make sure your list matches your message (and your message is relevant to your list).
22. Segment your list to allow for a more targeted message (e.g. buyers vs. sellers).
23. Make sure your list is as current as possible to increase deliverability.
The Audience Statement
24. Create an audience statement that defines the people you're mailing to.
25. Make a list of their wants, needs, fears and concerns.
26. Jot down notes on how you can deliver their needs and allay their fears.
27. Keep your audience statement nearby as you create your postcard message.
The Message
28. Start with the message before the design.
29. Refer back to your audience statement and your objective.
30. Use the message to bridge the gap between your audience and
When flipping the channels of your TV, you are bound to come across a Public Service Announcement (PSA) endorsed by a celebrity asking children to approach their parents, teachers, or someone they trust when they are at a crossroads. Through these PSAs, children are told that asking for guidance, encouragement, and support is a sign of strength. They don’t have to go through a transition alone—help is just around the corner.As adults, we tend to forget the value of reaching out to others when we are in need of assistance. There is this unwritten rule that we should be able to make decisions without the guidance of others. The reality is, however, that children and adults share a common ground: we are all humans who encounter situations that are challenging from time to time, and it doesn’t make sense to go it alone.Signs
The Mailing List
18. Obtain your mailing list from a reputable source.
19. Find out how often your list provider updates their data.
20. If using your in-house list, check it for accuracy, duplication, etc.
21. Make sure your list matches your message (and your message is relevant to your list).
22. Segment your list to allow for a more targeted message (e.g. buyers vs. sellers).
23. Make sure your list is as current as possible to increase deliverability.
The Audience Statement
24. Create an audience statement that defines the people you're mailing to.
25. Make a list of their wants, needs, fears and concerns.
26. Jot down notes on how you can deliver their needs and allay their fears.
27. Keep your audience statement nearby as you create your postcard message.
The Message
28. Start with the message before the design.
29. Refer back to your audience statement and your objective.
30. Use the message to bridge the gap between your audience and
When hiring managers describe a salary and benefits package to you, they have one main objective in mind: To get the best possible talent for the least possible expense. They're not going to volunteer the fact that they can go higher in salary or negotiate concessions in your benefits package. So, if you're in the midst of a job change and salary negotiation, here are some important things to keep in mind: Know How Much You're Worth: Well-managed companies conduct regular labor market assessments to determine if their salaries are competitive. They use this information to adjust their established pay ranges for each position. Because payroll is one of the biggest expenses of running a business, they often offer you the lowest salary possible and hope to keep you satisfied.What they want you to know: That their philosophy
The Audience Statement
24. Create an audience statement that defines the people you're mailing to.
25. Make a list of their wants, needs, fears and concerns.
26. Jot down notes on how you can deliver their needs and allay their fears.
27. Keep your audience statement nearby as you create your postcard message.
The Message
28. Start with the message before the design.
29. Refer back to your audience statement and your objective.
30. Use the message to bridge the gap between your audience and your objective.
31. Infuse your message with your big idea from earlier.
32. Remember that a big idea is easy to write about, ever if you're not a writer.
33. Make sure your postcard message includes "layers" of value.
34. Create a message that solves a problem, presents a solution, and offers value.
The Headline
35. Write a headline that identifies your primary audience (directly or indirectly).
36. Offer a benefit with your headline. Suggest the value of what's to come.
37. Write your postcard's headline clearly.
38. Avoid the use of jokes, puns, complex language and the like.
39. Write an honest headline. Be able to back it up with the rest of your postcard.
40. Make your headline interesting. You can't bore people into contacting you.
41. Use strong, active words that move the reader forward.
42. Use the proven headline formulas in the postcard book mentioned below.
43. Use numbers and other specifics when possible. Avoid generalities.
The Design
44. Strive for professionalism in your postcard design.
45. Hire a designer, if necessary, or start with a professional postcard template.
46. Ask your postcard vendor how they can help you with design.
47. Strive for originality. Create a purple cow, not just another brown cow.
48. Use design to enhance your message. Don't let the design obscure the message.
49. Use design to improve the readability of your postcard.
50. Make sure your design supports the message you're trying to convey.
51. Create an eye-catching postcard that will "burst" out of the mailbox.
The Offer
52. Create a strong offer to improve your response rates.
53. The free consultation is not an offer. It's expected. Same goes for the CMA.
54. Offer something that's related to your services in some way.
55. Think of a way to create a high-value information report.
56. Base your report around a hot-button issue in your area (like urban expansion).
57. Think of a way to create a seminar people would love to attend.
58. Think of a way to combine the seminar with the high-value report.
59. Offer up a website that covers every aspect of your local real estate
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/30700/casualarticles-Real-Estate-Postcards--75-Ways-to-Improve-Your-Response.html">Real Estate Postcards - 75 Ways to Improve Your Response</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/30700/casualarticles-Real-Estate-Postcards--75-Ways-to-Improve-Your-Response.html]Real Estate Postcards - 75 Ways to Improve Your Response[/url]
Related Articles:
Determining the Value of Advertising Business Gifts
How To Get More Clients and Customers; Don't Sell Be of Service
Concierge Service: Give a Little, Get a Great Return
Bookmark it:
|