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Casual Articles - Direct Mail Marketing Goes Rogue
A common complaint I hear from small business owners is that they spend a lot of time and money creating their marketing materials, and they send them out to prospects, but they never get any response.Whether you're sending out an email, a brochure or a post card, it's frustrating when your response rate is next to nothing.What you must realize is that marketing and sales is a process. And just sending out your marketing materials one time usually isn't enough.This may be hard to hear, but your business and what you have to say about it just aren't as important to your prospects as they are to you.Add to that the fact that people are very busy, and the result is, you need
While installing your new accounting software you have most likely been asked whether you would like to use one of the default charts of accounts included with the program or develop your own. Unless you are very familiar with setting up a set of financial books you will want to choose from one of the selections offered. And even if you have the experience choosing one of the defaults will save you a great deal of time. But you may ask what if I don’t need all these accounts and how do I know which accounts I should keep. And should I use a numbering system or not? Let me help you by explaining just what a Chart of Accounts is and how to adjust the default list to your needs.First of all a Cha
Now many would have been outraged at receiving such a letter. Instead, I saw it as a great learning opportunity not, I hasten to add, because I’m planning a scam of my own, but because it put into practice
Every business has a Brand whether they realize it or not. Having a brand is an unavoidable consequence of being in business. A positive Brand creates Brand Loyalty. If properly managed, Brand Loyalty is a powerful source of sustained profitability. However, very few business leaders understand how to sustain Brand Loyalty in their customers. They direct their attention to the "appearance" of the brand- the marketing and advertising aspects of brand identification. They strive for a unique, recognizable "look" such as McDonald's arches or Nike's swoosh. The emphasis is on appearance of the Brand, not what the brand looks like in action.However, neither advertising, nor appearance, ever created
Now many would have been outraged at receiving such a letter. Instead, I saw it as a great learning opportunity not, I hasten to add, because I’m planning a scam of my own, but because it put into practice
On the first season of the television reality show, The Apprentice, Donald Trump would give the ultimate winner the dream job of working for him, running one of his divisions and earning $250,000 per year. On the final episode, the choice came down to two candidates, Bill Rancic and Kwame Jackson, for the "ultimate" job. Both were very qualified. Bill Rancic was the owner of a successful Internet cigar business grossing over one million dollars a year, and Kwame Jackson was a graduate of Harvard Business School and most recently worked for the prestigious Wall Street investment house, Goldman Sachs, as an Investment Manager.In my opinion, the decision on who would receive the job
Now many would have been outraged at receiving such a letter. Instead, I saw it as a great learning opportunity not, I hasten to add, because I’m planning a scam of my own, but because it put into practice
In their book, Get What You Deserve! How to Guerilla Market Yourself, Levinson and Godin outline six steps to get the job you really want.Position yourself. Write a positioning statement about yourself. Identify who you are and where you're going. Identify your customers. Identify the companies you want to work for and that honestly have what you are looking for. Don't go searching out non-profits as potential employers if you want unlimited earning potential. Similarly, don't focus on smaller companies if you want the prestige of working for a Fortune 500 company.Prepare a non-resume and a plan. Prepare a guerilla non-resume, a word-of-mouth campaign and a marketing stra
Now many would have been outraged at receiving such a letter. Instead, I saw it as a great learning opportunity not, I hasten to add, because I’m planning a scam of my own, but because it put into practice
A lot of people are unhappy in their current jobs. I don’t know whether you’re one of the 25% that are happy. If so, that’s great. Something like 75% of people are dissatisfied with their jobs. There’s a huge pool of wasted talent. Everybody has their own unique skills and experience and it’s not being used properly. Lots of people are just unhappy with where they are. There’s a whole host of reasons why that could be.Just in the last week or so, the person that hired me for a consultant position quit, basically because she didn’t feel valued and motivated by the company. She didn’t get the attention she thought her efforts deserved.That’s just one problem. You might have unreasonable d
1. Delivery Envelope
The envelope displayed the company’s name and under the company name were the words “Cash Release Documents”. Over the window of the envelope were the words “Final Notice For:” which implied a sense of urgency. To the right of the envelope were the words “OPEN AT ONCE” – i.e. a strong call to action. This company obviously knew the strength of using teaser copy, i.e. copy to whet the appetite of the reader.
2.
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