Casual Articles - Business

What Is Customer Relationship Management?
Customer relationship management, or CRM, refers to reliable systems, processes, and procedures that allow companies to better manage customer relationships. It is a corporate level strategy that focuses on creating and maintaining effective communication with its customers. Ideally, a sound CRM strategy should develop an end-to-end process that encompasses sales, customer service, and marketing.A successful customer relationship plan can manage all business-related operations and interactions with customers simultaneously. It often includes special software programs, called CRM programs, which aid companies in tracking and organizing their cust

tent. If you enjoy writing, you can produce articles for publication by others. At the bottom of each article you include your copyright and your ‘signature’. Here your signature includes your name, your website, email address and a bit about what a great direct marketing guru you are.

It’s important to remember you must write informative articles full of useful content. There articles are not blatant advertisements for you or your products. When your name is out there and you are recognised as somebody who produces good content, word will get around. Your signature is your invitation for people to visit your website or contact you.

Finally, stay away from SPAMMERS (we shall talk about SPAM in detail in Article Thirty-One)! When you are new in the business, it’s tempting to go for an offer such as ‘Buy this DVD with 7,500,000 email addresses on it for only ?47’! Don’t. DVDs like these are produced by SPAMMERS for SPAMMERS. Reputable people in this business, especia

Custom Trade Show Displays and Custom Trade Show Signs
There are many trade show displays that offer a custom look, but are produced from stock exhibit material. These displays are designed with many configurable options such as monitor mounts, literature holders, recessed lighting, counter systems, and kiosks. In most cases, these components can be positioned almost anywhere on the display, which allows these ready made solutions to appear as though they have been customized for your company.Many exhibitors have very specific requirements, and their needs can only be met by designing a custom display specifically for their company. Custom displays are usually much more expensive than stocked display

Hello again

Today we want to talk about how you generate traffic – how you collect names to add to your list. In Article Three we talked about the importance of your list. If, God forbid, your entire operation were destroyed by fire or flood on Sunday and the only thing you saved was your disk with your list on it, you could be back up and running by Monday.

Traffic

Traffic, quite simply, is what you use to build your list. Traffic consists of the names of people who visit your website, see your classified ad or otherwise look at what you have on offer. This is such an important subject we will need a number of articles to cover it well. Today we can only talk about the basics.

There is something very important you must remember when thinking about traffic. In Article One we talked about conversion rates. These are the numbers of people who buy from you compared with the total number who view your offer. Conversion rates are expressed as percentages.

Direct marketing is built around targeted traffic: We place our classified ad in the ‘Business Opportunities’ section of the Sunday paper, or we rent a mailing list of people who have already bought products similar to ours. We do this because conversion rates for targeted traffic are higher, often much higher, than for non-targeted traffic. This is what direct marketing is really all about.

Targeting is something you need to think about when looking at ways to generate traffic. If you get a 0.5% (1/2%) conversion on a non-targeted mailing list of 10,000 names, you end up with 50 names on your list. If you get a 2% conversion on a targeted list of 5,000 names, you end up with 100 names on your list.

If you paid ?750 for the 10,000 names, your cost for conversion is ?15 per name. If you paid ?500 for the 5,000 names, your cost for conversion is ?5.00 per name. ?750 for 10,000 names might look like a better deal. In fact, it is not (sorry for all the numbers, but this is important).

When you are looking at traffic, think about your cost per name for every name you add to your list, not just about total numbers on a list you are planning to rent.

There are all sorts of ways to generate traffic, some of which depend on your business model (we are not going to discuss these in detail. We shall leave this for later articles):

Classified advertising - Article Twenty-Eight
Press releases – Article Thirty-Two
Articles you write for publication – Article Thirty-Three
Rented mailing lists – snail mail – Article Twenty-Nine
Rented mailing lists – email – Article Twenty-Nine
Viral marketing – Article Twenty-Five
Free reports and newsletters – Article Thirty-Four
Search engine placement – Article Thirty-Five
Pay-per-click search engines – Article Thirty Five
Speaking at other marketers’ seminars – Article Twenty-Six
Advertising in newsletters – Article Thirty-Six
Discussion boards and forums – Article Thirty-Seven
And probably a few more we haven’t thought of

Probably the most interesting thing about traffic generation is that if you ask 14 experts about it you’ll get 14 different answers. Here is another example of a situation where you need to identify one model and go with it. What does your guru do?

Some on this list will cost you some money, but some are free. I want to say just a bit about two of these:

Press releases are a form of free advertising that can generate traffic for you. Browse through any magazine on your newsagent’s shelves. Here you will find articles about new products and people who have done things of interest to readers. These are the result of press releases. Writing press releases is a special copywriting skill that some marketers have turned into an art form.

People who publish newsletters are always looking for good content. If you enjoy writing, you can produce articles for publication by others. At the bottom of each article you include your copyright and your ‘signature’. Here your signature includes your name, your website, email address and a bit about what a great direct marketing guru you are.

Finding The Perfect Corporate Business Gift
We have all been there, at one time or other, wondering just what to get that miserable boss!Miserable in the sense that he or she has to put up with you all year long. The corporate world works both ways so take some pity, show your boss or bosses how much you appreciate their tenacity, tolerance and iron-will persistence. Give that 'never say die' boss an unique token of your collective goodwill. Treat them to something special this time around.Keep in mind, your boss may also be exploring different ways of rewarding hard working employees or trying to find the most appropriate bonus gift to give that top performing salespers

s percentages.

When you are looking at traffic, think about your cost per name for every name you add to your list, not just about total numbers on a list you are planning to rent.

There are all sorts of ways to generate traffic, some of which depend on your business model (we are not going to discuss these in detail. We shall leave this for later articles):

Classified advertising - Article Twenty-Eight
Press releases – Article Thirty-Two
Articles you write for publication – Article Thirty-Three
Rented mailing lists – snail mail – Article Twenty-Nine
Rented mailing lists – email – Article Twenty-Nine
Viral marketing – Article Twenty-Five
Free reports and newsletters – Article Thirty-Four
Search engine placement – Article Thirty-Five
Pay-per-click search engines – Article Thirty Five
Speaking at other marketers’ seminars – Article Twenty-Six
Advertising in newsletters – Article Thirty-Six
Discussion boards and forums – Article Thirty-Seven
And probably a few more we haven’t thought of

Some on this list will cost you some money, but some are free. I want to say just a bit about two of these:

Thank You Note After Job Interview
It may seem a little old-fashioned to send a thank you note simply for speaking with someone. On the other hand, you may wonder why you should write a thank you note to an individual who may or may not be interested in giving you a job. Well, once again, our mothers were right. Being courteous can actually get you further in life than doing nothing. Do you recall the old adage; You catch more flies with honey, than with vinegar? Well, in this case, you now have a chance to sweeten that proverbial job position pot.One – When was the last time you received a thank you note for doing something for someone? How did it make you feel? Those two little

the numbers, but this is important).

When you are looking at traffic, think about your cost per name for every name you add to your list, not just about total numbers on a list you are planning to rent.

There are all sorts of ways to generate traffic, some of which depend on your business model (we are not going to discuss these in detail. We shall leave this for later articles):

Classified advertising - Article Twenty-Eight
Press releases – Article Thirty-Two
Articles you write for publication – Article Thirty-Three
Rented mailing lists – snail mail – Article Twenty-Nine
Rented mailing lists – email – Article Twenty-Nine
Viral marketing – Article Twenty-Five
Free reports and newsletters – Article Thirty-Four
Search engine placement – Article Thirty-Five
Pay-per-click search engines – Article Thirty Five
Speaking at other marketers’ seminars – Article Twenty-Six
Advertising in newsletters – Article Thirty-Six
Discussion boards and forums – Article Thirty-Seven
And probably a few more we haven’t thought of

Some on this list will cost you some money, but some are free. I want to say just a bit about two of these:

Chiropractic Marketing
Marketing your chiropractic business online can take on many faces. Gaining new patients from the web can be an extremely effective way to grow your business, but how do you do it? Here are three specific things you can do to market your practice on the internet.Website - There are too many things to list in this article about how to market your chiropractic business so let’s focus on the basics. Build a websites that is as easy to navigate as possible. To do this you should include multiple links on each page that allows your visitors to find your important information. Make sure your website has unique information abou

ng in newsletters – Article Thirty-Six

Discussion boards and forums – Article Thirty-Seven

And probably a few more we haven’t thought of

Some on this list will cost you some money, but some are free. I want to say just a bit about two of these:

Electrical Jobs: Electrician Jobs
Without electricians, you would not be able to read this article on your computer in your home or apartment cooled by the air-conditioning system. Electricians are the people who install, connect, test, and maintain electrical systems for a large of purposes such as lighting, climate control, security, and communications. Most electricians tend to specialize either in construction or in maintenance work, even though an increasing number of electricians can do both. For electricians specialized in construction work, it mainly consists of installing wiring systems into newly built houses, businesses, and factories. But it consists also in rewiring or upgr

That’s all for this time. See you soon.

Next time we shall talk about duplication and fulfilment: how your products actually move from you to your customer.

Thanks for listening :-)

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Advertising is a competitive field; there is no question about it. Having been in this industry for over twenty years, I have seen many changes: some good, some bad but the core basics of the business remain constant.

Our Customer Experience Services are at the very heart of Beyond Philosophy™. We have a passion for original, innovative and strategic thinking which permeates through to our range of services designed and modified for and by our clients. In delivering our Customer Experience Services, we pride ourselves on asking provocative and stimulating questions which evoke debate and lead them into completely new thought patterns and paradigms; thought patterns that, when implemented, can provide significant business advantage.

By now your prospective attendees know who you are, they know what your event is all about and they want to attend. Don't send your prospects running by sending them to what is obviously someone else's website.

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Casual Articles - Notes for Newbies - Part Nineteen - Traffic

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