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  • Casual Articles - Notes for Newbies - Part Twenty - Duplication and Fulfilment

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    Duplication

    When you

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    Hello again

    Today we want to talk about duplication and fulfilment. These are two terms that are sometimes confused. They are two different resources you need for your business. Although they are different, they are linked.

    Duplication and fulfilment

    If you ship any hard products: CDs, DVDs, audio tapes (yes, audio tapes can still be profitable products), printed books, training manuals and the like, you need to have these copied or produced in quantity to fulfil your orders. This is duplication.

    The actual process of putting these in envelopes or jiffy bags and shipping to your customers we call fulfilment.

    Even if you don’t ship hard products, you will sometimes use duplication and fulfilment to prepare and post sales letters, details of seminar dates and locations, and other offers of interest to your customers.

    (There are a few big players in the business who do everything through the Internet and never post or deliver anything through the post. If this is your business model, you may ignore the rest of this article.)

    Duplication

    When you

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    Duplication and fulfilment

    If you ship any hard products: CDs, DVDs, audio tapes (yes, audio tapes can still be profitable products), printed books, training manuals and the like, you need to have these copied or produced in quantity to fulfil your orders. This is duplication.

    The actual process of putting these in envelopes or jiffy bags and shipping to your customers we call fulfilment.

    Even if you don’t ship hard products, you will sometimes use duplication and fulfilment to prepare and post sales letters, details of seminar dates and locations, and other offers of interest to your customers.

    (There are a few big players in the business who do everything through the Internet and never post or deliver anything through the post. If this is your business model, you may ignore the rest of this article.)

    Duplication

    When you

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    these copied or produced in quantity to fulfil your orders. This is duplication.

    The actual process of putting these in envelopes or jiffy bags and shipping to your customers we call fulfilment.

    Even if you don’t ship hard products, you will sometimes use duplication and fulfilment to prepare and post sales letters, details of seminar dates and locations, and other offers of interest to your customers.

    (There are a few big players in the business who do everything through the Internet and never post or deliver anything through the post. If this is your business model, you may ignore the rest of this article.)

    Duplication

    When you

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    p hard products, you will sometimes use duplication and fulfilment to prepare and post sales letters, details of seminar dates and locations, and other offers of interest to your customers.

    (There are a few big players in the business who do everything through the Internet and never post or deliver anything through the post. If this is your business model, you may ignore the rest of this article.)

    Duplication

    When you

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    the business who do everything through the Internet and never post or deliver anything through the post. If this is your business model, you may ignore the rest of this article.)

    Duplication

    When you are new in the business, you will probably do all your duplication yourself. These days it doesn’t cost very much to copy DVDs, DVD covers and sales letters. Most PCs and laptops come equipped with units to copy DVDs. Colour printers are available at reasonable prices.

    Keep this in mind: Everything you send out must look thoroughly professional.

    Not long ago I received an unsolicited sales letter for a package that was going to make me rich beyond my wildest dreams. The man who wrote this had done it, and so could I.

    His letter was a black and white photocopy, and a very poor one at that. He even mentioned in the letter his colour printer was down at the moment. Should I have believed him? Would you have believed him? His cheap-looking letter went straight in the bin.

    Here you are going to have to spend just a bit. If you are producing DVDs, I think you need to print directly

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