Casual Articles - Business

Evaluating Your Accounting Staff and Outside CPA
Over the years of working with companies as a consultant and running companies, it has amazed me as to how many accounting personnel within companies and, even worse, how many ou

that probably means each area or zip code within the 10-mile radius is hit every three months with a direct-mail marketing piece. This of course includes the targeting of your co

Want Prospects to Do Something After Seeing Your Advertising? Ask 'em!
Business owners are often perplexed that prospects that have been exposed to her/his advertising do not take any action. "We've run an ad in the (insert advertising medium here)

When discussing Direct Mail Marketing we also need to discuss consistent targeting of customers. If you own a location-based business then you must consider where your customers come from and how far out you draw the customers from.

Does your business draw customers from a 15-mile radius or is your competition much closer and therefore you probably only draw from a 10-mile radius? Do you feel the your customer service is good enough to draw customers out of your competitors service market area? If so, perhaps you want to send direct-mail marketing into your competitors target area.

The key would be consistent targeting of those ZIP codes within your radius and sphere of influence. For direct-mail that probably means each area or zip code within the 10-mile radius is hit every three months with a direct-mail marketing piece. This of course includes the targeting of your co

Anytime Someone Tells You That Money Can Be Made Without You Doing Anything - Beware!
In my experience there are a lot of companies out there that make claims exactly like the title of this article. In other words, you buy their product or service and they will t

me from and how far out you draw the customers from.

Never Go To The Bank Again: How Businesses Save Time and Money with Electronic Check Processing
What is Electronic Check Processing? Electronic check processing means that you can convert a paper check received from a customer into an electronic trans

y draw from a 10-mile radius? Do you feel the your customer service is good enough to draw customers out of your competitors service market area? If so, perhaps you want to send direct-mail marketing into your competitors target area.

Tips for Using and Personalizing Templates
“Why reinvent the wheel?” your boss may ask. “Use a template instead. We’re running a little behind schedule, and we need that thing up right now.”These lines may irritate

direct-mail marketing into your competitors target area.

Leadership With Vision - The Spark That Counts
All leaders need to have vision because it is vision that leads leaders. Being a leader is not an appointed position! Being a leader means that there are people who are following

that probably means each area or zip code within the 10-mile radius is hit every three months with a direct-mail marketing piece. This of course includes the targeting of your competitors area or at least those areas in your competitors 10-mile radius, which are closest to you.

If you have three ZIP codes within your 10-mile radius then you should hit one each month; however, if you later find that one of those areas is yielding no long-term repeat customers then perhaps you should save your money and not target that particular zip code or area. Over time and with a little tweaking of your strategy you can make direct-mail marketing work for your business. So please consider all this in 2006.

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Your company needs a boost to be known far and wide. You are thinking of a good promotional item that would not really cost that much for you and your customers can always make use of.

If you are in the habit of accepting unsolicited offers of help or support from just about anyone who makes them, you can set yourself up to be ripped-off or exploited causing needless suffering/setbacks. When you first begin your business, you will likely be often short on cash. Those periods might force you to have to depend on others. At the initial stages, it might seem like a good idea, and could even be fun. But, you cannot often be sure of what an individual's temperament will be when faced with the reality of the fact that you have at a point become something of a liability(I refer here to the possibility of tough times in your business startup lasting longer that you anticipated). Read this article to learn how to avoid accepting help in a way that could get you into BIGGER trouble, than the one you needed help to GET OUT OF in the first place!

When managing a regional mall car wash and detailing concession you must understand the dynamics of the labor issues, mall hours and proper price point strategies to make it all work. It is a difficult business to manage and you need a flexible scheduling strategy and way to even out the ups and downs or peak periods and dead times.

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Casual Articles - Direct Mail Marketing and Consistent Targeting

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