Casual Articles
#1 in Business Subscribe Email Print

You are here: Home > Business > Marketing Direct > Test Campaign Result Accuracy – Test Group Sizing – Part II

Tags

  • rates
  • calculated
  • probability
  • located close
  • samples leads

  • Links

  • Corrupted Photo Recovery
  • Time Management Strategies for Modern Life Syndrome
  • Build A Monument To Your Dreams
  • Casual Articles - Test Campaign Result Accuracy – Test Group Sizing – Part II

    When Good Employees Go Bad - Maslow's Ladder
    When a good employee starts performing poorly, it may be something outside the workplace that is causing his performance to suffer. Is his marriage in trouble? Does he have crushing debt? Did a parent recently die? You will learn this only if
    gher predictive power. In that case, the test yields two response rates of the two test groups used. If the response rates differ substantially than the conclusion is clear. However if the two results are located close to each other, then the confidence intervals may overlap, thus leading to no clear conclusion. In that case, one should calculate the confidence interval of each group
    What to Look For in an Oil Analysis Lab
    Most industrial plants in need of oil analysis services might begin their search on the web. While this is a common and effective place to begin the evaluation process, it definitely will not tell the whole story. Knowing the right questions to
    An approach to size test groups for a campaign has been presented in [Test campaign result accuracy – test group sizing – Part I]. However, how can one be sure that the size of the customer group used (the sample), is sufficient to provide statistically accurate results. Having carried out a test campaign on a sample (customer group) of a given size, one can estimate the range of the expected response rate.

    If the test campaign has been run on a group of size N and the response rate measured was p, the standard deviation is calculated by the following formula SEP = SQRT(p*(1-p) /N) . For example if the group size N has been 60 thousand and the response rate p was 4 %, then the standard deviation (SEP) is 0,08%. This means that one can be 68% confident that the response rate will range between 3,92% and 4,08% (within one standard deviation) or 95% confident that it will range between 3,84% and 4,16%. (the confidence level of 95% is the probability to fall within the response rate range and is found approximately 2 standard deviations from the mean).

    As can be understood by the formula above, the larger the size N of the group, the smaller the standard deviation and the narrower the confidence internal. Using larger groups (larger samples) leads to higher confidence in the evaluation made. Up to this point, we have discussed the case of a single test group.

    What if a test campaign aims at the comparative evaluation of two alternative customer selection models in order to identify the model which has higher predictive power. In that case, the test yields two response rates of the two test groups used. If the response rates differ substantially than the conclusion is clear. However if the two results are located close to each other, then the confidence intervals may overlap, thus leading to no clear conclusion. In that case, one should calculate the confidence interval of each group

    Performance And Motivation In McDonalds
    People are the most important resources of an organization. They ensure the interaction of financial, industrial, and other resources so that the organization can function. Nowadays experienced managers realize that he financial reward cannot sta
    expected response rate.

    If the test campaign has been run on a group of size N and the response rate measured was p, the standard deviation is calculated by the following formula SEP = SQRT(p*(1-p) /N) . For example if the group size N has been 60 thousand and the response rate p was 4 %, then the standard deviation (SEP) is 0,08%. This means that one can be 68% confident that the response rate will range between 3,92% and 4,08% (within one standard deviation) or 95% confident that it will range between 3,84% and 4,16%. (the confidence level of 95% is the probability to fall within the response rate range and is found approximately 2 standard deviations from the mean).

    As can be understood by the formula above, the larger the size N of the group, the smaller the standard deviation and the narrower the confidence internal. Using larger groups (larger samples) leads to higher confidence in the evaluation made. Up to this point, we have discussed the case of a single test group.

    What if a test campaign aims at the comparative evaluation of two alternative customer selection models in order to identify the model which has higher predictive power. In that case, the test yields two response rates of the two test groups used. If the response rates differ substantially than the conclusion is clear. However if the two results are located close to each other, then the confidence intervals may overlap, thus leading to no clear conclusion. In that case, one should calculate the confidence interval of each group

    Managing the Union at Your Workplace
    As management members and business owners we detest dealing with unions in our businesses. Unfortunately, the government has allowed people to collectively bargain for compensation & wages, benefits and terms of employment. This leaves many compa
    the response rate will range between 3,92% and 4,08% (within one standard deviation) or 95% confident that it will range between 3,84% and 4,16%. (the confidence level of 95% is the probability to fall within the response rate range and is found approximately 2 standard deviations from the mean).

    As can be understood by the formula above, the larger the size N of the group, the smaller the standard deviation and the narrower the confidence internal. Using larger groups (larger samples) leads to higher confidence in the evaluation made. Up to this point, we have discussed the case of a single test group.

    What if a test campaign aims at the comparative evaluation of two alternative customer selection models in order to identify the model which has higher predictive power. In that case, the test yields two response rates of the two test groups used. If the response rates differ substantially than the conclusion is clear. However if the two results are located close to each other, then the confidence intervals may overlap, thus leading to no clear conclusion. In that case, one should calculate the confidence interval of each group

    What an X-Box 360 Can Teach the Rest of Us About Marketing
    My friend Craig bought an X-Box 360 last month. For those not familiar with what an X-Box is, it’s a video game console. Most of us old enough to remember, would compare it to a suped-up Atari. Well, if Atari were a Pinto, the X-Box 360 would
    e smaller the standard deviation and the narrower the confidence internal. Using larger groups (larger samples) leads to higher confidence in the evaluation made. Up to this point, we have discussed the case of a single test group.

    What if a test campaign aims at the comparative evaluation of two alternative customer selection models in order to identify the model which has higher predictive power. In that case, the test yields two response rates of the two test groups used. If the response rates differ substantially than the conclusion is clear. However if the two results are located close to each other, then the confidence intervals may overlap, thus leading to no clear conclusion. In that case, one should calculate the confidence interval of each group

    Is The Customer Always Right?
    Is the customer always right? How far should a company go to satisfy their clientele or customer base? Is there a point when satisfying the customer is actually harmful to the enterprise or as the saying goes, is the customer always right? In tod
    gher predictive power. In that case, the test yields two response rates of the two test groups used. If the response rates differ substantially than the conclusion is clear. However if the two results are located close to each other, then the confidence intervals may overlap, thus leading to no clear conclusion. In that case, one should calculate the confidence interval of each group in order to check if the two overlap.

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.casualarticles.com/article/30643/casualarticles-Test-Campaign-Result-Accuracy--Test-Group-Sizing--Part-II.html">Test Campaign Result Accuracy – Test Group Sizing – Part II</a>

    BB link (for phorums):
    [url=http://www.casualarticles.com/article/30643/casualarticles-Test-Campaign-Result-Accuracy--Test-Group-Sizing--Part-II.html]Test Campaign Result Accuracy – Test Group Sizing – Part II[/url]

    Related Articles:

    The Power of Personal Branding

    Information on Budget Smoking Shelters

    Preventative Medicine for Buyer's Remorse

    Bookmark it: del.icio.us digg.com reddit.com netvouz.com google.com yahoo.com technorati.com furl.net bloglines.com socialdust.com ma.gnolia.com newsvine.com slashdot.org simpy.com shadows.com blinklist.com