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Casual Articles - Real Estate Farming Postcards - How to Bring the Value
In today’s economic environment, with Globalization, shorter Product Life Cycle (hence Business Life Cycle). All these factors have created challenges for every individual, not just to the Businesses. For every working adult, regardless the position you hold, the job that you do and the industry or organization that you work with, there is lesser certainty and “stability”.As workers, we need to look in
Online Resource Center -- An informational resource section of your website. Might include property listings with virtual tours, home buying downloads, mortgage guide, buyer's checklist...
Development Reports -- When you buy a home, you’re also buying into the area around it. So it pays to know what’s planned for that area. It affects quality of life and resale value.
Buyer's Guides -- Helps first-timers get a good unde
Everyone wants something for nothing. The American Dream is still well and alive, and with a bit of schooling and a lot of determination anyone can find it. Don’t panic because you do not have an Associates, Bachelors, Masters, or even a PhD. What’s more, I am going to show you jobs that don’t even require a High School Diploma! Now don’t get me wrong, I am not telling you to drop out of High School or no
But why is it that some agents enjoy such success while others fail? What's the secret to success with real estate farming postcards?
Real Estate Postcards Need Value
Think of your own mailbox habits for a moment. When you screen the day's deliveries, what criteria do you use to separate the keepers from the throwaways? What do you look at to determine "postal worthiness"?
I'm willing to bet you're looking for one of three things -- personal correspondence, bills, or items of value. Items of value include coupons, special offers, even college acceptance letters, anything that carries value to the reader.
Now back to real estate postcards. If your farming postcards do not carry some kind of value, what reason do recipients have to keep them? It's a tough question to ask yourself, I know. But if you're serious about postcard marketing success you have to ask it.
Postcard Value Items
The value of your postcard's offer or incentive will directly influence the number of people who respond to it. This is where perceived value comes into play. Perceived value is a combination of actual value (item) and presented value (how that item is described). In other words, you need a valuable item, and you need to convince people of its value.
It's worth repeating...
Actual value + Presented value = Perceived value
Examples of Postcard Value Items
What items of value do you have at your disposal? You may think you don't have much to offer, but think again. Here are some value items you might offer through your postcards:
School Reports -- For buyers without children, this topic is pertinent because it affects the resale value of their home. For buyers with children, there’s the added relevance of a good education for their kids!
Online Resource Center -- An informational resource section of your website. Might include property listings with virtual tours, home buying downloads, mortgage guide, buyer's checklist...
Development Reports -- When you buy a home, you’re also buying into the area around it. So it pays to know what’s planned for that area. It affects quality of life and resale value.
Buyer's Guides -- Helps first-timers get a good under
Have you been to a restaurant and been totally amazed at how great the service was?Have you ever made a purchase from a website and been impressed with how efficient, simple and stress-free it was to use?Have you gone back there? Have you told your friends about them?In a world of ultra competition and infinite choices, as consumers we have enormous power as to where and with whom we spen
I'm willing to bet you're looking for one of three things -- personal correspondence, bills, or items of value. Items of value include coupons, special offers, even college acceptance letters, anything that carries value to the reader.
Now back to real estate postcards. If your farming postcards do not carry some kind of value, what reason do recipients have to keep them? It's a tough question to ask yourself, I know. But if you're serious about postcard marketing success you have to ask it.
Postcard Value Items
The value of your postcard's offer or incentive will directly influence the number of people who respond to it. This is where perceived value comes into play. Perceived value is a combination of actual value (item) and presented value (how that item is described). In other words, you need a valuable item, and you need to convince people of its value.
It's worth repeating...
Actual value + Presented value = Perceived value
Examples of Postcard Value Items
What items of value do you have at your disposal? You may think you don't have much to offer, but think again. Here are some value items you might offer through your postcards:
School Reports -- For buyers without children, this topic is pertinent because it affects the resale value of their home. For buyers with children, there’s the added relevance of a good education for their kids!
Online Resource Center -- An informational resource section of your website. Might include property listings with virtual tours, home buying downloads, mortgage guide, buyer's checklist...
Development Reports -- When you buy a home, you’re also buying into the area around it. So it pays to know what’s planned for that area. It affects quality of life and resale value.
Buyer's Guides -- Helps first-timers get a good unde
One of the primary duties of the Federal Trade Commission is to over see Mergers and Acquisitions in industry to prevent one company from inadvertently growing so large that it corners the market and thus becomes a monopoly inhibiting competition in the market place. Administering the Merger Review Process at the FTC is not an easy task and it maybe a good thing as they do not manage these things very well an
Postcard Value Items
The value of your postcard's offer or incentive will directly influence the number of people who respond to it. This is where perceived value comes into play. Perceived value is a combination of actual value (item) and presented value (how that item is described). In other words, you need a valuable item, and you need to convince people of its value.
It's worth repeating...
Actual value + Presented value = Perceived value
Examples of Postcard Value Items
What items of value do you have at your disposal? You may think you don't have much to offer, but think again. Here are some value items you might offer through your postcards:
School Reports -- For buyers without children, this topic is pertinent because it affects the resale value of their home. For buyers with children, there’s the added relevance of a good education for their kids!
Online Resource Center -- An informational resource section of your website. Might include property listings with virtual tours, home buying downloads, mortgage guide, buyer's checklist...
Development Reports -- When you buy a home, you’re also buying into the area around it. So it pays to know what’s planned for that area. It affects quality of life and resale value.
Buyer's Guides -- Helps first-timers get a good unde
There is nothing like the taste of a fresh cookie in your mouth as it melts into nothing. This is why frozen cookie dough fundraising events have become so popular as our lives get busier.A cookie dough fundraising event usually consists of an organization selling the product through brochures and is often packaged in reusable containers and will be provided in several different varieties of flavors.
Actual value + Presented value = Perceived value
Examples of Postcard Value Items
What items of value do you have at your disposal? You may think you don't have much to offer, but think again. Here are some value items you might offer through your postcards:
School Reports -- For buyers without children, this topic is pertinent because it affects the resale value of their home. For buyers with children, there’s the added relevance of a good education for their kids!
Online Resource Center -- An informational resource section of your website. Might include property listings with virtual tours, home buying downloads, mortgage guide, buyer's checklist...
Development Reports -- When you buy a home, you’re also buying into the area around it. So it pays to know what’s planned for that area. It affects quality of life and resale value.
Buyer's Guides -- Helps first-timers get a good unde
In customer satisfaction research conducted in recent years, one theme has emerged: the essential importance of superior customer service. It has been shown that service-related attributes stand out even over attributes such as product quality in their importance to customers. While this is not universally the case, it warrants discussion about customer satisfaction measurement and how your company can trans
Online Resource Center -- An informational resource section of your website. Might include property listings with virtual tours, home buying downloads, mortgage guide, buyer's checklist...
Development Reports -- When you buy a home, you’re also buying into the area around it. So it pays to know what’s planned for that area. It affects quality of life and resale value.
Buyer's Guides -- Helps first-timers get a good understanding of the process so they can avoid costly mistakes and enjoy a smoother home buying process. Locally focused with area maps and market conditions.
Super Combo -- How about combining all of the above into some kind of super response-generator? If you can imagine it, you can create it.
The value items listed above are only the tip of the iceberg -- yours is limited only by your imagination. The point is to make your farming postcard more than a postcard. By transforming it into a thing of value, you will immediately improve your postcard farming program.
Let us close by stating the universal law of direct marketing. The stronger the offer, the better the response.
* You may republish this article if you retain the active hyperlinks below. Copyright 2006, Brandon Cornett.
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