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Casual Articles - Offer Self-Assessments, Not White Papers, in Direct Mail Lead Generation
It’s more than handing out promotional polo shirts. Many companies have discovered the value of employee incentive programs. Employees and staff who feel appreciated and recognized are more loyal and more hardworking. They produce higher quality efforts and can be your best ambassadors and publicity. Your employees will recognize a half-hearted incentive program, though. In order to be effective, though, an e
4. Self-assessments appear more objective than white papers, since they ask industry questions rather than deliver answers written by a particular vendor
5. Prospects usually learn something about their needs and possible solutions, for free
Businesses like offering online self-assessments because:
1. Self-assessments don’t involve a time-consuming phone call or
2 years ago, we re-packaged our winning formula for helping people attain the career of their dreams and doubling their salaries. The results have been phenomenal with 100% success rate and thousands of people attaining the right career change and getting job of their dreams.However, before we tell you what this winning formula is, let us establish the key reasons why people develop the need for a care
But first, let’s clarify a few things. I’m assuming you’re a B2B direct marketer who uses direct mail to generate sales leads rather than make a sale. You are mailing to prospects that you hope are in the early stage of their buying cycle, the time when they are identifying their need, gathering information on solutions and establishing specifications for any vendors they choose to interview.
This is the stage of the buying cycle where white papers are so effective, because they help prospective customers discover their needs and learn about solutions. But if your offers of white papers are not generating the response rates they once did, try offering a self-assessment survey instead.
A self-assessment survey, as the name implies, is a survey that your prospects take on their own, usually online. It’s not administered by a sales person. And it doesn’t try to sell anything.
Your prospect simply visits a special page on your website, or your page on a hosted survey vendor, such as www.surveymonkey.com, and answers questions. The system then processes the prospect’s answers, assigns a score, and, typically, compares the prospect’s results with industry standards or benchmarks, and recommends steps for improvement.
Prospects like online self-assessments because:
1. Self-assessments don’t involve a phone call with or visit from a salesperson
2. They help business people discover their needs or challenges in a way that seems free of bias, since the assessment is a test more than a series of qualifying questions coming from a salesperson
3. Prospects can take the assessment any time, day or night, which is convenient
4. Self-assessments appear more objective than white papers, since they ask industry questions rather than deliver answers written by a particular vendor
5. Prospects usually learn something about their needs and possible solutions, for free
Businesses like offering online self-assessments because:
1. Self-assessments don’t involve a time-consuming phone call or
If you are doing a car wash fundraiser for a youth group, baseball team or even a high school band then you will want to wash as many cars as possible during the car wash fundraiser Saturday. To increase the number of cars washed and to keep the flow of cars that are washed moving through the line it makes sense to only offer simple services.This means you should offer a car wash and dry with special
This is the stage of the buying cycle where white papers are so effective, because they help prospective customers discover their needs and learn about solutions. But if your offers of white papers are not generating the response rates they once did, try offering a self-assessment survey instead.
A self-assessment survey, as the name implies, is a survey that your prospects take on their own, usually online. It’s not administered by a sales person. And it doesn’t try to sell anything.
Your prospect simply visits a special page on your website, or your page on a hosted survey vendor, such as www.surveymonkey.com, and answers questions. The system then processes the prospect’s answers, assigns a score, and, typically, compares the prospect’s results with industry standards or benchmarks, and recommends steps for improvement.
Prospects like online self-assessments because:
1. Self-assessments don’t involve a phone call with or visit from a salesperson
2. They help business people discover their needs or challenges in a way that seems free of bias, since the assessment is a test more than a series of qualifying questions coming from a salesperson
3. Prospects can take the assessment any time, day or night, which is convenient
4. Self-assessments appear more objective than white papers, since they ask industry questions rather than deliver answers written by a particular vendor
5. Prospects usually learn something about their needs and possible solutions, for free
Businesses like offering online self-assessments because:
1. Self-assessments don’t involve a time-consuming phone call or
Getting large numbers of likely-to-buy customers at low prices using search engine optimization techniques is becoming harder each day. Harvesting clicks with a high propensity to buy requires increasingly sophisticated strategies and dynamic, real-time tactics.The market is flooded with buyers that range from the most sophisticated seo mavens managing thousands of key words and variations with proprie
Your prospect simply visits a special page on your website, or your page on a hosted survey vendor, such as www.surveymonkey.com, and answers questions. The system then processes the prospect’s answers, assigns a score, and, typically, compares the prospect’s results with industry standards or benchmarks, and recommends steps for improvement.
Prospects like online self-assessments because:
1. Self-assessments don’t involve a phone call with or visit from a salesperson
2. They help business people discover their needs or challenges in a way that seems free of bias, since the assessment is a test more than a series of qualifying questions coming from a salesperson
3. Prospects can take the assessment any time, day or night, which is convenient
4. Self-assessments appear more objective than white papers, since they ask industry questions rather than deliver answers written by a particular vendor
5. Prospects usually learn something about their needs and possible solutions, for free
Businesses like offering online self-assessments because:
1. Self-assessments don’t involve a time-consuming phone call or
“Service that delights is the only thing that counts today-everything else is window dressing.” – Unknown DID you know that having twenty-four hour room service and a concierge is all you need to call yourself a “luxury hotel”? Seems like that would be the bare minimum, doesn’t it?According to Price Waterhouse Coopers global hospitality and leisure analyst, Bjorn Hanson, you still get the best servi
Prospects like online self-assessments because:
1. Self-assessments don’t involve a phone call with or visit from a salesperson
2. They help business people discover their needs or challenges in a way that seems free of bias, since the assessment is a test more than a series of qualifying questions coming from a salesperson
3. Prospects can take the assessment any time, day or night, which is convenient
4. Self-assessments appear more objective than white papers, since they ask industry questions rather than deliver answers written by a particular vendor
5. Prospects usually learn something about their needs and possible solutions, for free
Businesses like offering online self-assessments because:
1. Self-assessments don’t involve a time-consuming phone call or
Your trade show exhibit staff can make the difference between your trade show exhibit being successful or being an unproductive exercise. The Center for Exhibit Industry Research (CEIR) says that 80% of what visitors remember most about their visit to a trade show booth is their interaction with the exhibit staff. In fact, CEIR sites that 75% of the effectiveness of any trade show is traceable to the perfor
4. Self-assessments appear more objective than white papers, since they ask industry questions rather than deliver answers written by a particular vendor
5. Prospects usually learn something about their needs and possible solutions, for free
Businesses like offering online self-assessments because:
1. Self-assessments don’t involve a time-consuming phone call or visit with an unqualified prospect
2. They help a business uncover a prospect’s needs or challenges in a way that is free of pressure and manipulation
3. Self-assessments appear more objective than white papers, since they ask industry questions rather than deliver answers written by a particular vendor. This makes them a more attractive offer, since self-assessments appear less self-serving
4. Online self-assessments are a cost-effective way to fill the sales funnel because no printing and mailing costs are involved
If you decide to offer your B2B prospects an online self-assessment, make sure your questions give your prospects value for their time investment while helping you identify and qualify your prospects.
You can even take a self-assessment right now, and evaluate your effectiveness at, you guessed it, lead generation. Visit http://www.kmaone.com/SA1leadgen.htm
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