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Casual Articles - Boost Direct Mail Response Rates by Mailing Half a Premium Says Dimensional Mailer Company
What motivates somebody to set up a small business?You are often on your own, lacking a lot of start up money in hand, without the full set of skills to build your business and most often without sufficient experience of the competitive market you are getting ready to jump into.Re
Transcontinental's two premiums generated spectacular response rates for a number of
In this article you will find out ideas and techniques to help you get through the minefield of laws and regulations to find the right people to help your business success, not hinder it. Hiring reliable, motivated staff to add to your success is becoming harder for employers. Employment Le
That’s what Canadian catalog printer
Transcontinental has learned during the past two
years. Transcontinental wanted to generate sales
leads among catalog companies across North
America. So, in 2005, the company mailed one
walkie-talkie to vice presidents of marketing at
business-to-business and
business-to-consumer catalog companies. Prospects
were invited to receive the other walkie-talkie free of
charge in
exchange for taking an online survey. The campaign
generated a 50 percent response rate.
This year, Transcontinental did even better. They
generated a whopping 74 percent response rate by
mailing a high-end metallic lockbox to prospects in
the same target audience. The lockbox had a
combination lock, which was locked. A luggage tag
invited prospects to answer a brief online survey so
that they could get the combination.
Those who completed the survey and received the
lock combination discovered that the lockbox
contained a USB pen drive (the bottom half is an ink
pen while the top half contains a USB data storage
drive).
How much more successful is half a premium than a
full premium (or no premium at all)? Well,
Transcontinental tried mailing just a survey in an
envelope but drew a paltry one percent
response.
Transcontinental's two premiums generated spectacular response rates for a number of
Many years ago I attended a seminar about advertising. The guest speaker was a well-known advertising copywriter from Chicago. He quoted his favorite ad. "WANTED, WATCHDOG.ONE THAT BITES."That just about sums up my feelings about advertising. I simply am not switched on to hard-hitting a
This year, Transcontinental did even better. They
generated a whopping 74 percent response rate by
mailing a high-end metallic lockbox to prospects in
the same target audience. The lockbox had a
combination lock, which was locked. A luggage tag
invited prospects to answer a brief online survey so
that they could get the combination.
Those who completed the survey and received the
lock combination discovered that the lockbox
contained a USB pen drive (the bottom half is an ink
pen while the top half contains a USB data storage
drive).
How much more successful is half a premium than a
full premium (or no premium at all)? Well,
Transcontinental tried mailing just a survey in an
envelope but drew a paltry one percent
response.
Transcontinental's two premiums generated spectacular response rates for a number of
There are a number of options that businesses can choose from to set up a call center. For companies that have the resources, they can set up the necessary infrastructure for call center operations. On the other hand, smaller businesses can also use recent developments in technology such as VoI
This year, Transcontinental did even better. They
generated a whopping 74 percent response rate by
mailing a high-end metallic lockbox to prospects in
the same target audience. The lockbox had a
combination lock, which was locked. A luggage tag
invited prospects to answer a brief online survey so
that they could get the combination.
Those who completed the survey and received the
lock combination discovered that the lockbox
contained a USB pen drive (the bottom half is an ink
pen while the top half contains a USB data storage
drive).
How much more successful is half a premium than a
full premium (or no premium at all)? Well,
Transcontinental tried mailing just a survey in an
envelope but drew a paltry one percent
response.
Transcontinental's two premiums generated spectacular response rates for a number of
What do you dream about? Do you have dreams of building a blockbuster business, material wealth, taking great vacations, writing the next bestseller, or contributing to the lives of others? Whatever dreams you have big or small, staying motivated can sometimes be a challenge.Initially, m
Those who completed the survey and received the
lock combination discovered that the lockbox
contained a USB pen drive (the bottom half is an ink
pen while the top half contains a USB data storage
drive).
How much more successful is half a premium than a
full premium (or no premium at all)? Well,
Transcontinental tried mailing just a survey in an
envelope but drew a paltry one percent
response.
Transcontinental's two premiums generated spectacular response rates for a number of
I was introduced to the concept of “Thank you notes” when I was about five years old. My teenage cousin just presented me with a coveted new birthday present – a soft, cuddly, gray and white teddy bear. I was overjoyed receiving this bundle of joy but my cousin, who could not attend my birthd
Transcontinental's two premiums generated
spectacular response rates for a number of
reasons:
- They are attractive and have high perceived value
- They are different from most premiums (mouse pad, anyone?)
- They arouse curiosity because they are incomplete
- They motivate prospects to respond
Other companies have enjoyed similar results. One mailed a remote-control dinosaur without the remote. Prospects would receive the remote in exchange for a sales meeting. Another business discovered the shoe size of its prospects and mailed one shoe in that size. Prospects were invited to receive the other shoe during a face-to-face meeting with a salesperson.
Will this tactic work for your business? Maybe. Remember, mailing half a premium makes sense only when your list is small and the price of your product or service isn't.
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