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Casual Articles - Does Your Compelling Offer Sing or Dance?
I had a client say something to me the other day that I thought was rather interesting. He mentioned that he almost considers SEO as a marketing expense even though its really a web expense. It was then that I realized that many people still do not consider what they do with their website as part of their marketing plan but as, well, just so
The hero of Happy Feet, Mambo, can't sing, not a lick, which is a shock to his clan. So much so, that he is banned from his home because instead of singing like all the other penguins, he da
Have you been to a networking Chamber of Commerce Mixer, Leads Club or other Business Social Event and watched how some people run off with the mouth with tall tales, stories and go on and on about nothing.Eventually they start talking about something or someone you know a whole lot about and you find that they are the biggest Bull Sl
While watching the 2006 release of Happy Feet, I was reminded that the land of business and the land of Emperor Penguins have much in common.
Let me explain...
In the land of Emperor Penguins, all penguins sing and each finds their own special song (their heart song) to attract their soul mate.
To succeed in business, a special song (your compelling offer) is what attracts new and repeat business to you on a continual basis. Yet, instead of searching for and presenting your unique heart song, many business owners try to duplicate someone else's.
You've seen them; sales pages, brochures, email messages, all claiming to provide you with the 'magic pill' when in fact, they look and sound exactly like the previous empty promise made by another vendor.
In business, your compelling offer should not only consist of an unfulfilled need you know your target market has, but should be delivered in a way that is unique to you and your brand.
The hero of Happy Feet, Mambo, can't sing, not a lick, which is a shock to his clan. So much so, that he is banned from his home because instead of singing like all the other penguins, he da
Now that you’re familiar with the differences between marketing and advertising, and you have some understanding of the basic factors we apply when putting together an advertisement or an advertising plan (see that issue again or sign up so you don’t miss an issue), it’s time to think about effectively leveraging your time, effort, and money
Let me explain...
In the land of Emperor Penguins, all penguins sing and each finds their own special song (their heart song) to attract their soul mate.
To succeed in business, a special song (your compelling offer) is what attracts new and repeat business to you on a continual basis. Yet, instead of searching for and presenting your unique heart song, many business owners try to duplicate someone else's.
You've seen them; sales pages, brochures, email messages, all claiming to provide you with the 'magic pill' when in fact, they look and sound exactly like the previous empty promise made by another vendor.
In business, your compelling offer should not only consist of an unfulfilled need you know your target market has, but should be delivered in a way that is unique to you and your brand.
The hero of Happy Feet, Mambo, can't sing, not a lick, which is a shock to his clan. So much so, that he is banned from his home because instead of singing like all the other penguins, he da
Home buyers are often confused about where to begin in their search for a home loan. The process is usually narrowed down to finding which institutions provide the lowest settlement costs, but the different types of lending institutions and the variety of lending programs available can make the search a slow, difficult experience.Rea
You've seen them; sales pages, brochures, email messages, all claiming to provide you with the 'magic pill' when in fact, they look and sound exactly like the previous empty promise made by another vendor.
In business, your compelling offer should not only consist of an unfulfilled need you know your target market has, but should be delivered in a way that is unique to you and your brand.
The hero of Happy Feet, Mambo, can't sing, not a lick, which is a shock to his clan. So much so, that he is banned from his home because instead of singing like all the other penguins, he da
There are a few software directory software programs in the marketplace. Some are great, some are good, and some stink to high heaven, for the writer and for the website owners.In an ideal world, all article management software would be easy-to-use for the webmaster. Also in an ideal world, the submission process would be fast and eas
In business, your compelling offer should not only consist of an unfulfilled need you know your target market has, but should be delivered in a way that is unique to you and your brand.
The hero of Happy Feet, Mambo, can't sing, not a lick, which is a shock to his clan. So much so, that he is banned from his home because instead of singing like all the other penguins, he da
If you are searching for work then there is no better place to start looking than online. You can take full advantage of the many resources which are available to you, all from the comfort of your own home. There are many ways in which the internet can help you, from posting your resume and CV with databases, scouring open positions and appl
The hero of Happy Feet, Mambo, can't sing, not a lick, which is a shock to his clan. So much so, that he is banned from his home because instead of singing like all the other penguins, he dances to express his heart.
Many business owners want to stand out as long as they can still fit in. It's a belief based on the fear of being different.
Instead of tapping into the unique talents and skills you already posses (and designing your offer around that) you search for a way to take what everyone else is doing and make it slightly different without excluding anyone. Does that sound authentically compelling to you?
The thing is, we've all been there in our business. It's not until you slow down, assess your unique and compelling proposition and then deliver that message with your own brand flair that you cross the hurdle of sameness.
If you're at all concerned about excluding prospective clients and customers understand this brand truth...your brand is not a perfect match for everyone. Identify your perfect match and then design your message to attract them. You will only exclude those that aren't right for you and your business. I promise you, this is a much easier model to follow.
The character of Mambo
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