succeeded because it was highly specific to her area, and the topic was something on the minds of all residents -- massive construction projects in the area.

Of course, her approach would not work everywhere. This is a fundamental concept of real estate postcard marketing that agents need to understand. The best direct mail strategy for one p

About This Article
This following question came from a Q&A survey I sent to more than 3,000 real estate agents. The survey pertained to real estate postcard marketing. From hundreds of responses, I compiled a list of the most commonly asked questions. This is one of those questions.

Question:
What is the single most effective postcard for agents on a budget?

Answer:
The single most effective postcard is something the people in your mailing area would find interesting, exciting and worth a closer look. In other words, the most effective postcard is the one that gets your target audience to respond.

What that strategy might be I cannot tell you, because I'm not familiar with your area or the people in it.

Some marketing tactics are universal and will appeal to people in many different areas. But the best tactics are highly specific and "in tune" with the local real estate scene.

In the past, I've seen an "Expansion Report" strategy employed with great results. The creator of this postcard campaign lived in an area with a lot of development and urban sprawl taking place. So she created an report about the future of development in the area, the impact it would have on home values, etc. She called it the "Expansion Report" and used it as a centerpiece for a lead-generating postcard campaign. It worked.

This approach succeeded because it was highly specific to her area, and the topic was something on the minds of all residents -- massive construction projects in the area.

Of course, her approach would not work everywhere. This is a fundamental concept of real estate postcard marketing that agents need to understand. The best direct mail strategy for one p

ective postcard for agents on a budget?

Answer:
The single most effective postcard is something the people in your mailing area would find interesting, exciting and worth a closer look. In other words, the most effective postcard is the one that gets your target audience to respond.

What that strategy might be I cannot tell you, because I'm not familiar with your area or the people in it.

Some marketing tactics are universal and will appeal to people in many different areas. But the best tactics are highly specific and "in tune" with the local real estate scene.

In the past, I've seen an "Expansion Report" strategy employed with great results. The creator of this postcard campaign lived in an area with a lot of development and urban sprawl taking place. So she created an report about the future of development in the area, the impact it would have on home values, etc. She called it the "Expansion Report" and used it as a centerpiece for a lead-generating postcard campaign. It worked.

This approach succeeded because it was highly specific to her area, and the topic was something on the minds of all residents -- massive construction projects in the area.

Of course, her approach would not work everywhere. This is a fundamental concept of real estate postcard marketing that agents need to understand. The best direct mail strategy for one p

ou, because I'm not familiar with your area or the people in it.

Some marketing tactics are universal and will appeal to people in many different areas. But the best tactics are highly specific and "in tune" with the local real estate scene.

In the past, I've seen an "Expansion Report" strategy employed with great results. The creator of this postcard campaign lived in an area with a lot of development and urban sprawl taking place. So she created an report about the future of development in the area, the impact it would have on home values, etc. She called it the "Expansion Report" and used it as a centerpiece for a lead-generating postcard campaign. It worked.

This approach succeeded because it was highly specific to her area, and the topic was something on the minds of all residents -- massive construction projects in the area.

Of course, her approach would not work everywhere. This is a fundamental concept of real estate postcard marketing that agents need to understand. The best direct mail strategy for one p

this postcard campaign lived in an area with a lot of development and urban sprawl taking place. So she created an report about the future of development in the area, the impact it would have on home values, etc. She called it the "Expansion Report" and used it as a centerpiece for a lead-generating postcard campaign. It worked.

This approach succeeded because it was highly specific to her area, and the topic was something on the minds of all residents -- massive construction projects in the area.

Of course, her approach would not work everywhere. This is a fundamental concept of real estate postcard marketing that agents need to understand. The best direct mail strategy for one p

succeeded because it was highly specific to her area, and the topic was something on the minds of all residents -- massive construction projects in the area.

Of course, her approach would not work everywhere. This is a fundamental concept of real estate postcard marketing that agents need to understand. The best direct mail strategy for one person might be a flop for somebody else. You have to examine your audience, your area, and your offer. What might you offer to make the people in your area hot to respond? Use your imagination.