Tags |
|
|
Links |
|
|
Casual Articles - Split Testing - The Most Powerful Marketing Strategy You will EVER Learn
Marketing has changed dramatically during the past decade with the advent of the Internet and Search Engines such as Google and Yahoo. In simpler times, the approach of creating aggressive strategies to propel sales, was very Pavlovian – Stimulus – Response, you placed the ad, generated the demand and the sales happened, not much focus was given to the customer. The new style focuses on developing a service-oriented business and marketing plan dedicated to solving customers' problems. Too often businesses only focus on providing customer service, but custo
There are a number of ways in which businesses today streamline their productivity and returns over investment. One of the best ways to make you levels of profit improve is to have a system for fixed asset management in place. As the name suggests, “fixed asset management” means the management of your assets such as; your buildings, equipment and fixtures in an office, software, computer hardware, vehicles, and even the labor associated with the production of your products.What is a Fixed Asset ManagementAs one might guess, the term encompasses a
“What the heck is split testing”, you ask? Split testing is the process of comparing the results (sales, leads, etc.) of one marketing piece against another marketing piece to see which generates the most sales. Clear as mud, right? To make split testing easier to understand, I will show you an example of split testing using direct mail sales letters.
You write 2 sales letters to sell the sales training course you are offering. Both sales letters are identical except for one thing – they each have a different headline. Sales letter “A” has the headline, “How to easily doubl
A Guide to Optimizing Your Career SearchIt’s no secret that we live in a full-employment economy these days, with unemployment rates running as low as 5% in most parts of the country. As a result, many companies are starved for the kind of A-level talent they need to grow their business. For proven top Sales and Marketing professionals, that’s great news. Right now, in fact, it’s much easier to make a career move than it has been for the last several years. So the time is ripe for you to land that next great position, whether as an executive, mid-level
“What the heck is split testing”, you ask? Split testing is the process of comparing the results (sales, leads, etc.) of one marketing piece against another marketing piece to see which generates the most sales. Clear as mud, right? To make split testing easier to understand, I will show you an example of split testing using direct mail sales letters.
You write 2 sales letters to sell the sales training course you are offering. Both sales letters are identical except for one thing – they each have a different headline. Sales letter “A” has the headline, “How to easily doub
Going into business as a private investigator for the long term will require careful planning in the initial stages. You'll want to ensure the business gets off to the right start, and is able to compete successfully in what is becoming a tough arena.Private Investigator Business PlanAre you going it alone, going into busines with one or more partners, working from home or setting up office in your town or city? These are some of the questions you'll be faced with. Other areas of importance include a marketing plan and financial plan, resource pl
You write 2 sales letters to sell the sales training course you are offering. Both sales letters are identical except for one thing – they each have a different headline. Sales letter “A” has the headline, “How to easily doub
Many business owners sincerely believe they understand their company brand. They can describe it, quantify it and explain its place in the market. They can recount corporate history and accomplishments and detail future plans and goals. These are all necessary items for communicating a company's brand message, but they are also the most superficial ones. These descriptive attributes tell us about what the business does, but not who the company is. The true power of a brand does not come from the what, where, when and how. It comes from the "who" and "why."
You write 2 sales letters to sell the sales training course you are offering. Both sales letters are identical except for one thing – they each have a different headline. Sales letter “A” has the headline, “How to easily doub
Have you been considering buying a franchise or starting your own business? Well, you are not alone and now that you have set your sights on a franchised business rather than starting one from scratch now you must determine which franchise to buy. Guess what? All franchises are not created equally, all company franchise founders are not equally yoked and even franchises in the same category or sub-sector are vastly different.With all that said let me give you some tips into buying into a franchise. Go meet some of the franchisees once of the companies y
“But how do you track which sales letter is producing the most leads/sales” you ask? Easy. You add a unique key code to each letter campaign so you can track it. So, for letter campaign “A” you use the key code 111
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/30486/casualarticles-Split-Testing--The-Most-Powerful-Marketing-Strategy-You-will-EVER-Learn.html">Split Testing - The Most Powerful Marketing Strategy You will EVER Learn</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/30486/casualarticles-Split-Testing--The-Most-Powerful-Marketing-Strategy-You-will-EVER-Learn.html]Split Testing - The Most Powerful Marketing Strategy You will EVER Learn[/url]
Related Articles:
Avoid The Big Advertising Mistakes
Dialing For Dollars Making The Most Of Your Call Center
Fundraising with No Selling: is It Possible?
Bookmark it:
|