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Casual Articles - Use Pain Instead of Credentials in Direct Mail Marketing Lead Generation
For those of you who are internal managers/co-ordinators or officers of training, raising and maintaining the profile of training and the improtance of continuous learning is probably the bane of your life! I'm unsure why training seems to play second fiddle. Surely as a business, professional or even as a human b
In IT consulting, you can provide your services to many different sized businesses. In this article, you'll learn about how you can fit in with the IT consulting needs of large/small businesses.Pick 2 or 3 of the networking skill sets that you need for the sweet spot. For example, you might pick advanced viru
I’m talking about the financial planner with much
education but no demonstrated expertise. The brand
new lettershop with no industry experience and zero
publicity. The software firm with no clients.
How do you persuade prospective clients to call you
or visit your website or meet with you when you
don’t have decades of experience, a high profile in
the community, testimonials from hundreds of
satisfied clients, dozens of inches of free publicity in
the press, and all the other credentials that your
established competitors have?
One way to generate sales leads when you are
starting from zero is to use pain instead of
credentials. A direct response copywriter I know
wanted to start writing email sales letters for
businesses. But he had never written one, so he had
no samples (and no results) to show potential
clients.
So, instead of publicizing credentials he didn’t have, he simply studied all that he could find on email sales letters and wrote a few articles on the subject. Then he mailed these informative and helpful articles to potential clients. Many hired him without question. And without asking to see samples of his email sales letters. His clients figured that if he writes about the topic he must know what he is talking about. He does, and he does
You’re just getting over the shock of having become unemployed. You know you need to begin a job search, but you may not know the best way to proceed, or where to start.More than likely, you will dust off your old resume and modify it to include your most recent job experience. Most people search the classi
How do you persuade prospective clients to call you
or visit your website or meet with you when you
don’t have decades of experience, a high profile in
the community, testimonials from hundreds of
satisfied clients, dozens of inches of free publicity in
the press, and all the other credentials that your
established competitors have?
One way to generate sales leads when you are
starting from zero is to use pain instead of
credentials. A direct response copywriter I know
wanted to start writing email sales letters for
businesses. But he had never written one, so he had
no samples (and no results) to show potential
clients.
So, instead of publicizing credentials he didn’t have, he simply studied all that he could find on email sales letters and wrote a few articles on the subject. Then he mailed these informative and helpful articles to potential clients. Many hired him without question. And without asking to see samples of his email sales letters. His clients figured that if he writes about the topic he must know what he is talking about. He does, and he doe
The most important part of any marketing you do is direct marketing. This includes letters, postcards, brochures, newspaper or magazine coupons, telemarketing, TV or radio direct response commercials, e-mails, and the copy on your web site.For any direct marketing campaign to be successful, you need to have a
One way to generate sales leads when you are
starting from zero is to use pain instead of
credentials. A direct response copywriter I know
wanted to start writing email sales letters for
businesses. But he had never written one, so he had
no samples (and no results) to show potential
clients.
So, instead of publicizing credentials he didn’t have, he simply studied all that he could find on email sales letters and wrote a few articles on the subject. Then he mailed these informative and helpful articles to potential clients. Many hired him without question. And without asking to see samples of his email sales letters. His clients figured that if he writes about the topic he must know what he is talking about. He does, and he doe
One of the exercises that I have many clients do is list out all the successes they’ve had in life. I ask them to start with early childhood and list everything they can remember being successful at. One of my clients recently gave the assignment to his girlfriend. She asked me afterwards what the point was. She
So, instead of publicizing credentials he didn’t have, he simply studied all that he could find on email sales letters and wrote a few articles on the subject. Then he mailed these informative and helpful articles to potential clients. Many hired him without question. And without asking to see samples of his email sales letters. His clients figured that if he writes about the topic he must know what he is talking about. He does, and he doe
Deciding the advertising objectives is the main task of top advertising agencies. First of all let us answer the question: why should there be any objectives for advertising? Advertising objectives are essential because they help the advertisers know in advance what they want to achieve and it also helps ensure that
I’ve discovered the same truth. If you Google “direct
mail copywriter” you’ll discover that I appear ahead
of Bob Bly, Herschell Gordon Lewis and every other
direct response copywriter in the world. I’m not
better than them. And I don’t have their credentials.
But I’ve written and published more articles online on
the topic of direct mail than anyone else, and so I
rank #1 on Google. Prospective clients figure that if I
rank that high, I must know a thing or two about
direct mail. Which remains to be proven, of course!
So when you have no experience, no clients, no
reputation and nothing to lose, write about your
topic and publish what you write. Publish white
papers, special reports, booklets and articles that
describe the pain your prospective clients feel. Show
them that you understand their frustrations,
challenges and problems. When you demonstrate
that you understand their pain, prospects will assume
(rightly, I hope) that you posses the cure. And they
will give you their business.
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