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Casual Articles - Email Benchmark 2007
Consistant, honest effort will always lead you to a successful outcome in internet marketing! The goal may not be achieved in the time frame that you would like, but it will always come if you have belief and patience in the message of your
4. Designers need help. Eye tracking tests show that recipients click all over the place, often in places designers did not plan for usually images and branding elements. You have to try to psych out your audiences without embedding so
If Calvin Klein taught us anything, it’s the value of wearing a brand name on your butt. While most people think of promotional items as freebie giveaways to attract more business, there’s another side of promotional items that can add to y
And yet beyond the sales tactics are some fairly interesting and not-so-surprising conclusions.
1. E-mail ain’t so bad. Two thirds of B2B marketers and three-quarters of B2C marketers see it as increasing in impact in spite of the hype generated by the flavors of the week -- social networks, mobile communications and marketing by widgets.
2. Conversion is all about the design of your forms. How it looks and how easy it is to use can improve opt=-ins by 25-40%. Getting the design right means more customer engagement, more data capture and more sales.
3. E-mail is just like postal mail. It is a test-and-learn tool. You can’t just blast it out and hope for the best. And if you are testing, landing page copy, offers and subject lines give you the biggest return,
4. Designers need help. Eye tracking tests show that recipients click all over the place, often in places designers did not plan for usually images and branding elements. You have to try to psych out your audiences without embedding so
"Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come to me for marketing help, the first thing I ask is, "What's your plan?" If I'm greeted with a blank stare, then I know we have work to do!In ord
1. E-mail ain’t so bad. Two thirds of B2B marketers and three-quarters of B2C marketers see it as increasing in impact in spite of the hype generated by the flavors of the week -- social networks, mobile communications and marketing by widgets.
2. Conversion is all about the design of your forms. How it looks and how easy it is to use can improve opt=-ins by 25-40%. Getting the design right means more customer engagement, more data capture and more sales.
3. E-mail is just like postal mail. It is a test-and-learn tool. You can’t just blast it out and hope for the best. And if you are testing, landing page copy, offers and subject lines give you the biggest return,
4. Designers need help. Eye tracking tests show that recipients click all over the place, often in places designers did not plan for usually images and branding elements. You have to try to psych out your audiences without embedding so
Some companies have a set of keywords they focus on when organizing activities. CLIENT, could be such a keyword, meaning to always focus on the client. RESULT and SOLUTION are two other examples. They seem clear, but carry a lot of difficul
2. Conversion is all about the design of your forms. How it looks and how easy it is to use can improve opt=-ins by 25-40%. Getting the design right means more customer engagement, more data capture and more sales.
3. E-mail is just like postal mail. It is a test-and-learn tool. You can’t just blast it out and hope for the best. And if you are testing, landing page copy, offers and subject lines give you the biggest return,
4. Designers need help. Eye tracking tests show that recipients click all over the place, often in places designers did not plan for usually images and branding elements. You have to try to psych out your audiences without embedding so
It is essential to understand what work and what do not work when you run business, especially through Internet. 1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server. Tell
3. E-mail is just like postal mail. It is a test-and-learn tool. You can’t just blast it out and hope for the best. And if you are testing, landing page copy, offers and subject lines give you the biggest return,
4. Designers need help. Eye tracking tests show that recipients click all over the place, often in places designers did not plan for usually images and branding elements. You have to try to psych out your audiences without embedding so
A great way to gain more local sales is to rent a booth at a fair or bizaar. These can be a fun way to spend the day, and if done correctly a profitable one at that. The following are steps you can take to ensure you receive the most sales
4. Designers need help. Eye tracking tests show that recipients click all over the place, often in places designers did not plan for usually images and branding elements. You have to try to psych out your audiences without embedding so many links that you get filtered out as SPAM.
5. E-mail filters zap 40% of opted-in mail that people actually want. SPAM filters are a moving bogey. They are generally triggered by words (e.g. free, boobs) the size or number of HTML images, the number of hotlinks, the presence of an attachment, specific IP addresses and other more subjective criteria. Its still a cat-and-mouse game to delivered e-mail that customers request.
6. As if you needed something new to worry about; you have to start thinking about mobile e-mail. On the B2B side Blackberries are ubiquitous and the same penetration and impact will be felt on the consumer side before too long.
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