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    Investing Psychology
    Let me share an inspirational story with you, a metaphor which was the catalyst of my personal growth financially and my very own paradigm shift.Busy working or being financially productive!Once upon a time a very strong woodcutter asked for a job in a timber mill, and he got it. The pay was really good and so were the work conditions. For that reason, the woodcutter was determined to do his best. His boss gave him an axe and showed him the area where he was supposed to work. The first week, the woodcutter cut down 18 trees. "Congratulations," the boss said. "Continue going that way!"Very motivated to hear the boss' words, the w
    card marketing with their real estate customers.

    So I would like to fill that educational void. I'm sharing this information to give you a realis

    5 Ways to Start Generating More Word-of-Mouth Referrals Today
    Word-of-mouth marketing is the perfect technique for small business owners and service providers everywhere. It's inexpensive, it's scalable, and it's uniquely powerful. However, while generating great referrals doesn't take loads of money, it does take some creativity, and a desire to push the envelope. Want to start getting more referrals right away? Here are some leads to help you brainstorm your approach. Never give customers or clients just one business card. Give them at least two, maybe three. That way they'll have one to hold onto, and a couple to pass on to a friend. Why set built-in limits on your clients' abilities t
    After working for two postcard printing companies (and dealing with many more), I've learned quite a bit about the challenges real estate marketers face when using direct mail postcards. I've also learned the best practices of real estate postcard marketing, the kinds of techniques that can increase your response rates.

    The problem is, many of these challenges and best practices do not get communicated to the individual real estate agent using the postcards. It's not that the postcard marketing companies are being deceitful. It's just not in their best interest to share certain facts of postcard marketing with their real estate customers.

    So I would like to fill that educational void. I'm sharing this information to give you a realist

    Black Belt Strategies For Small Businesses
    Utilizing The Skills Of Black BeltsMost people believe that Six Sigma is for large organizations and is not cost effective for small businesses. However, this is just a misconception because Six Sigma concepts and methodologies can be tweaked to make them deployable in small business organizations as well. Deploying Six Sigma in small businesses has been made possible with the development of new tools and techniques that can be altered to suit all types of processes, be it a simple process involving just two to three steps or a complex process having numerous sub-processes.Small businesses just need to hire the services of Six Sigma pr
    e when using direct mail postcards. I've also learned the best practices of real estate postcard marketing, the kinds of techniques that can increase your response rates.

    The problem is, many of these challenges and best practices do not get communicated to the individual real estate agent using the postcards. It's not that the postcard marketing companies are being deceitful. It's just not in their best interest to share certain facts of postcard marketing with their real estate customers.

    So I would like to fill that educational void. I'm sharing this information to give you a realis

    Special Day Fundraising: Fundraising Cards
    Often students in schools are involved in projects that require the class or students to raise additional money to cover the cost of that project. Some of these projects could be the raising of money to purchase band uniforms, go on a class trip, take a trip oversees, etc.To help raise additional revenue there have been many creative fundraising efforts conducted. Some of these fundraising efforts include car washes, bowl-a-thons, walk-a-thons, selling of candy, etc.One additional fundraising effort that has proven to be successful is the selling of greeting cards. This effort is known as the selling of a fundraising cards.If wi
    our response rates.

    The problem is, many of these challenges and best practices do not get communicated to the individual real estate agent using the postcards. It's not that the postcard marketing companies are being deceitful. It's just not in their best interest to share certain facts of postcard marketing with their real estate customers.

    So I would like to fill that educational void. I'm sharing this information to give you a realis

    Write Your Direct Mail Sales Letters Like a Page on Google to Boost Response, Results and Business
    You can lose a direct mail sale quicker than you think.So your primary goal at the start of your sales letter is to demonstrate relevance. You must prove, and quickly, that what you have to say is relevant to your reader. That’s why I recommend you write your copy as though it’s appearing on page one of a Google search results page.Your customers think in terms of problems, not products. That’s why a teenager doesn’t boot up Google and type “Accutane.” She types “acne” or “acne medication” or “acne treatment.” So think of the keywords that a buyer types into Google when looking for information about the problem that
    the postcards. It's not that the postcard marketing companies are being deceitful. It's just not in their best interest to share certain facts of postcard marketing with their real estate customers.

    So I would like to fill that educational void. I'm sharing this information to give you a realis

    Making Benefits Work for You
    Last week, I mentioned that the cost of employee turnover is about 25% of that person’s annual salary. I did some additional research and discovered that said 25% only applies to low-level employees who do not come in contact with customers. The cost of replacing people who do come in contact with customers is much higher, especially if the person in question is good at it. When it comes to management and executive staff, turnover can actually exceed 100% of annual salary. Let’s put this into perspective: If you have a position that pays $10 per hour and the average employee stays 6 months, then you are paying a minimum of $15 per hour to
    card marketing with their real estate customers.

    So I would like to fill that educational void. I'm sharing this information to give you a realistic picture of real estate postcard marketing today, and also so you'll know how to get the best possible return on your postcard investment.

    Here are three things real estate postcard companies won't tell you (but probably should):

    1. Postcard Marketing is Hard

    You may be under the impression that marketing with real estate postcards is easy. After all, you just fill in the postcard template with your information, have the postcard company print them and blanket the area with your message, and then sit back to watch the leads roll in? Right? Wrong. If it were that easy, ev

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