Tags |
|
|
Links |
|
|
Casual Articles - Increase Your Direct Marketing Response Significantly
You've heard the adage Keep It Simple Sweetie (K.I.S.S.)? Well, that saying couldn't be more true when it comes to personal branding. Like many areas of life, keeping things simple is the most effective tact and personal branding is no exception.No matter how challenging or 'unique' your business is your brand will always be more relatable and effective when your target audience can understand it in mer
Numbers
Numbers are the third items recognized by the human brain. Wherever possible use quick reading numbers in your callouts. They are less abstract than word
There are many forms of industrial equipment used in the workplace. Industrial equipment is usually large and made of materials such as steel and titanium for optimal strength. These machines are often needed to lift and move materials which may possibly weigh thousands of pounds.A piece of industrial equipment which is not in working order should never be used for any reason. All equipment is inspected
Hierarchy of Recognition
The human mind recognizes items in distinct patterns and order. Failing to know and utilize them will diminish your ability to sell your products and services. Ignoring the hierarchy will dramatically decrease your pieces productiveness. In a crowded market place it is vital to own a color, a shape, a number and a word! The first item of recognition is color. The second item of recognition is shape. The third item of recognition is numbers. And the last item the mind recognizes is words. Use color, shape and numbers to intrigue the mind before you use words.
Color
Color is the first item recognized by the human brain. Make sure your marketing piece is consistent with your brand and uses color to reinforce your message. Weak color choices will subconsciously weaken your message. Action and emotion are represented by color choice. Owning a color is key to separating your brand from the competition.
Shape
Shape is the second item recognized by the human brain. Something about the shape of your product, logo, and/or package design must be imprinted onto your customers mind to build a lasting relationship with your brand. Don’t discount the power shape has on the success of your marketing piece. Brands like Coke, Nike, P&G and McDonald’s use the strengths of shape to win the first seconds of recognition and sell more because of it.
Numbers
Numbers are the third items recognized by the human brain. Wherever possible use quick reading numbers in your callouts. They are less abstract than words
Whether you love them or hate them, at some point in our lives, all of us have to go through the dreaded job search. Have you noticed how difficult it becomes finding work as you get older too? I found myself unemployed at 39 and thought I’d walk into another job within a couple of weeks. Well, there were plenty of vacancies around but despite my carefully prepared resume and well written cover letter, I got
Color
Color is the first item recognized by the human brain. Make sure your marketing piece is consistent with your brand and uses color to reinforce your message. Weak color choices will subconsciously weaken your message. Action and emotion are represented by color choice. Owning a color is key to separating your brand from the competition.
Shape
Shape is the second item recognized by the human brain. Something about the shape of your product, logo, and/or package design must be imprinted onto your customers mind to build a lasting relationship with your brand. Don’t discount the power shape has on the success of your marketing piece. Brands like Coke, Nike, P&G and McDonald’s use the strengths of shape to win the first seconds of recognition and sell more because of it.
Numbers
Numbers are the third items recognized by the human brain. Wherever possible use quick reading numbers in your callouts. They are less abstract than word
Most of my practice is spent helping clients design and implement mortgage plans in concert with their overall financial plans to accumulate wealth. Many of these people are focused on saving for important life events including retirement.It is equally important to have a plan for the way we'll be taking the money out of these plans. Four thousand people a day are turning 701/2, and an increasing amount
Color
Color is the first item recognized by the human brain. Make sure your marketing piece is consistent with your brand and uses color to reinforce your message. Weak color choices will subconsciously weaken your message. Action and emotion are represented by color choice. Owning a color is key to separating your brand from the competition.
Shape
Shape is the second item recognized by the human brain. Something about the shape of your product, logo, and/or package design must be imprinted onto your customers mind to build a lasting relationship with your brand. Don’t discount the power shape has on the success of your marketing piece. Brands like Coke, Nike, P&G and McDonald’s use the strengths of shape to win the first seconds of recognition and sell more because of it.
Numbers
Numbers are the third items recognized by the human brain. Wherever possible use quick reading numbers in your callouts. They are less abstract than word
Is there any more effective advertising and marketing methods than to get your competition to refer business to you? Of course not. It's innovative. It's free advertising. It's Guerrilla Marketing. Jay Conrad Levinson would be impressed.But is this possible? Will a competitor, in any case, refer business to you? A competitor would, in certain situations.The best way to show this is with an exampl
Shape
Shape is the second item recognized by the human brain. Something about the shape of your product, logo, and/or package design must be imprinted onto your customers mind to build a lasting relationship with your brand. Don’t discount the power shape has on the success of your marketing piece. Brands like Coke, Nike, P&G and McDonald’s use the strengths of shape to win the first seconds of recognition and sell more because of it.
Numbers
Numbers are the third items recognized by the human brain. Wherever possible use quick reading numbers in your callouts. They are less abstract than word
Evacuation, "E-Vac" Oil System for Oil ChangingHow do most mobile oil change companies remove the used motor oil from the crank case? Well they “Evacuate it” or in the industry we call it “E-VAC” and this means we suck it out of the dip stick tube with a thin tube which is pushed into the crankcase. Many wonder will this get all the oil out? The answer is not all the oil. In many cases there will be som
Numbers
Numbers are the third items recognized by the human brain. Wherever possible use quick reading numbers in your callouts. They are less abstract than words, therefore are more powerful. They can help you direct customers to specific areas on your marketing piece. Where possible link a simple number to your product. It can help distinct you from competition or imposters.
Words
Words are much more abstract that color, shape and numbers making it harder for the human brain to recognize. To recognize words the brain must interrupt what it is currently doing, engage and differentiate between other words before it recognizes it. To win the first few seconds of decision making words are the least effective of these tools. To strengthen this inherent weakness use power words, avoid tragic words and always us a compelling headline. To win at marketing you must successfully interrupt, engage, educate and to make a compelling offer, one your customer can’t refuse!
The Psychology of a Customer
The hierarchy of recognition is one of many points to consider when developing a marketing piece. Make sure your marketing team, be they in-house employees or professional consultants know as much as you, if not more, about your customers and what motivates them to take action and make purchases from you. There are many skilled marketers and designers out there but few know and understand the vital marketing skill of selling.
Weigh their ability to sell as high as any other part of their resume or you may get a beautiful piece that cannot sell.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/30382/casualarticles-Increase-Your-Direct-Marketing-Response-Significantly.html">Increase Your Direct Marketing Response Significantly</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/30382/casualarticles-Increase-Your-Direct-Marketing-Response-Significantly.html]Increase Your Direct Marketing Response Significantly[/url]
Related Articles:
Medical Transcription - A Glamorous Lucrative Career
5 Ideas To Leverage The 3 Stages Of Career Development In Your Organization
Bookmark it:
|