Tags |
|
|
Links |
|
|
Casual Articles - Large One?
If you're anything like me, you'll frequently get sick and tired of the boss man constantly on your back. Does the company you work with grate on your nerves to the extent where you'd love to just scream for some relief? Did they give you the bonus they promised, or that well earned pay increase. If this sounds all too familiar, you might want to think about other potential avenues of employment.Big corporations aren't the only route nowadays. Over the last decade, the times have changed. Recently it has become much more feasible to go it alone and make money for yourself, particularly t
$44,590 Dollars A Year... With ZERO Extra Marketing Costs Involved!
Not bad, hey?
And if your large sodas cost 50? more than your small sodas, in that case, your annual bump in gross sales would be $63,700 Dollars!
70? more? O.K., that one's easy -- just double the 35? figure -- now you're selling $89,180 Dollars more!
See how easy this stuff is?
It's insane, isn't it?
But what if you don't have a restaurant?
How can you use this trick in your business?
Well, let's say
A few months ago, author, pastor (and my homeboy) Jim Henderson educated me on the difference between orthoDOXY and orthoPRAXY:The word orthodoxy comes from the Greek ortho ('correct') and doxa ('thought').The correct thoughts.The word orthopraxy comes from the Greek ortho ('correct') and proxis ('action').The correct actions.Traditionally, these two words are used in a religious context.Of course, that’s not what I’m talking about.This is about business. About relationships. About life.SO HERE’S THE QUESTION: What’s better: having
All you need to do is add these 2 words to your selling system, and you're good to go.
In fact, this trick's so good, I wish I could take credit for coming up with it, but the truth is, it comes from a little-known marketing legend.
Here's the deal:
In 1947, Elmer Wheeler was one of the best-known salesmen of his time. His "Wheeler Institute of Words" developed a "best practices" of selling, by testing a variety of words in over 19 million selling situations.
I'm right in the middle of reading one of Elmer's most famous books, "Tested Sentences That Sell".
And here's a great little selling trick that comes straight out of this book:
Ever go into a restaurant and order a drink?
Of course you have.
And what does your server usually ask you, right after you place your order?
They usually say "Small or large?", right?
Well, imagine for a moment... you're the owner of this restaurant.
Do you have any idea how much your sales would increase over time, if... instead of saying "Small or large?" after your customers ordered their drinks ... you told your servers to instead, say...
“Large one?”
Let me take the guess-work out of this and make your job easier for you.
Elmer Wheeler tested this experiment out in five-thousand separate selling situations. And the results showed, when your server asked "Large one?"...
7 out of every 10 people, answered “Yes!”
So, let's say a large soda costs you 35? more than a small soda -- are you with me on this? This means, by saying "Large one?"... 7 out of every 10 customers that walk through your door, end up giving you an extra 35 cents!
Now you may be thinking, "So what?... It's only 35 cents."
A-h-h-h, but remember....
Little Hinges Swing Big Doors Open!
Follow me here for a minute: If you've got 5 servers... and each of them does this with 100 customers a day, this means each of them will be serving large sodas to an extra 70 people a day.
That's an extra 350 large soda sales a day. (5 servers x 70 large sodas each).
350 extra sales, at 35? each, is $122.50 a day in extra gross sales for you... which translates into $857.50 extra a week, and over 52 weeks, this turns into...
$44,590 Dollars A Year... With ZERO Extra Marketing Costs Involved!
Not bad, hey?
And if your large sodas cost 50? more than your small sodas, in that case, your annual bump in gross sales would be $63,700 Dollars!
70? more? O.K., that one's easy -- just double the 35? figure -- now you're selling $89,180 Dollars more!
See how easy this stuff is?
It's insane, isn't it?
But what if you don't have a restaurant?
How can you use this trick in your business?
Well, let's say y
Like anything else in the business world, Customer Relationship Management (CRM) requires a necessity to stay in-tune with the latest communications technology. You either adapt to stay in the game or fall way behind the competition.This statement especially rings true for call centers as new technologies, applications and call center solutions are often introduced to improve daily and long-term operations.With that said, it is one thing to understand the importance of having this dedication to learn about the latest call cen
And here's a great little selling trick that comes straight out of this book:
Ever go into a restaurant and order a drink?
Of course you have.
And what does your server usually ask you, right after you place your order?
They usually say "Small or large?", right?
Well, imagine for a moment... you're the owner of this restaurant.
Do you have any idea how much your sales would increase over time, if... instead of saying "Small or large?" after your customers ordered their drinks ... you told your servers to instead, say...
“Large one?”
Let me take the guess-work out of this and make your job easier for you.
Elmer Wheeler tested this experiment out in five-thousand separate selling situations. And the results showed, when your server asked "Large one?"...
7 out of every 10 people, answered “Yes!”
So, let's say a large soda costs you 35? more than a small soda -- are you with me on this? This means, by saying "Large one?"... 7 out of every 10 customers that walk through your door, end up giving you an extra 35 cents!
Now you may be thinking, "So what?... It's only 35 cents."
A-h-h-h, but remember....
Little Hinges Swing Big Doors Open!
Follow me here for a minute: If you've got 5 servers... and each of them does this with 100 customers a day, this means each of them will be serving large sodas to an extra 70 people a day.
That's an extra 350 large soda sales a day. (5 servers x 70 large sodas each).
350 extra sales, at 35? each, is $122.50 a day in extra gross sales for you... which translates into $857.50 extra a week, and over 52 weeks, this turns into...
$44,590 Dollars A Year... With ZERO Extra Marketing Costs Involved!
Not bad, hey?
And if your large sodas cost 50? more than your small sodas, in that case, your annual bump in gross sales would be $63,700 Dollars!
70? more? O.K., that one's easy -- just double the 35? figure -- now you're selling $89,180 Dollars more!
See how easy this stuff is?
It's insane, isn't it?
But what if you don't have a restaurant?
How can you use this trick in your business?
Well, let's say
Times have changed and so has technology. In fact, technology is changing at such a rapid pace that it is now very possible to become rich in a short period of time by using it to your best advantage. The Internet, for example, is an ever-changing tool that can enable you to expand your business rapidly. With a small investment and a little hard work you have the perfect vehicle to reach people all over the world, that you previously had little chance of finding.So let’s look at some of the doors that the Internet can open for your business and ultimately for your success:1.
“Large one?”
Let me take the guess-work out of this and make your job easier for you.
Elmer Wheeler tested this experiment out in five-thousand separate selling situations. And the results showed, when your server asked "Large one?"...
7 out of every 10 people, answered “Yes!”
So, let's say a large soda costs you 35? more than a small soda -- are you with me on this? This means, by saying "Large one?"... 7 out of every 10 customers that walk through your door, end up giving you an extra 35 cents!
Now you may be thinking, "So what?... It's only 35 cents."
A-h-h-h, but remember....
Little Hinges Swing Big Doors Open!
Follow me here for a minute: If you've got 5 servers... and each of them does this with 100 customers a day, this means each of them will be serving large sodas to an extra 70 people a day.
That's an extra 350 large soda sales a day. (5 servers x 70 large sodas each).
350 extra sales, at 35? each, is $122.50 a day in extra gross sales for you... which translates into $857.50 extra a week, and over 52 weeks, this turns into...
$44,590 Dollars A Year... With ZERO Extra Marketing Costs Involved!
Not bad, hey?
And if your large sodas cost 50? more than your small sodas, in that case, your annual bump in gross sales would be $63,700 Dollars!
70? more? O.K., that one's easy -- just double the 35? figure -- now you're selling $89,180 Dollars more!
See how easy this stuff is?
It's insane, isn't it?
But what if you don't have a restaurant?
How can you use this trick in your business?
Well, let's say
Don't you love that title?Don't start thinking I'm an art hater...I'm married to an artist!I make you this promise...The "starving artist" you will be exploiting with this idea will think you are a genius.Today I want to show you how to find a local starving artist, partner with them and make a guaranteed killing on eBay.Stay calm all you art class flunkies...you don't have to paint, draw or even wear a smock to use this idea!Have you ever browsed the original art that is for sale on eBay? Not all of it sells well, BUT some of it is EASY to get you
Now you may be thinking, "So what?... It's only 35 cents."
A-h-h-h, but remember....
Little Hinges Swing Big Doors Open!
Follow me here for a minute: If you've got 5 servers... and each of them does this with 100 customers a day, this means each of them will be serving large sodas to an extra 70 people a day.
That's an extra 350 large soda sales a day. (5 servers x 70 large sodas each).
350 extra sales, at 35? each, is $122.50 a day in extra gross sales for you... which translates into $857.50 extra a week, and over 52 weeks, this turns into...
$44,590 Dollars A Year... With ZERO Extra Marketing Costs Involved!
Not bad, hey?
And if your large sodas cost 50? more than your small sodas, in that case, your annual bump in gross sales would be $63,700 Dollars!
70? more? O.K., that one's easy -- just double the 35? figure -- now you're selling $89,180 Dollars more!
See how easy this stuff is?
It's insane, isn't it?
But what if you don't have a restaurant?
How can you use this trick in your business?
Well, let's say
If your business needs to keep track of expensive equipment, some form of equipment tracking system is essential. As a first step in setting up such a system, you must decide how you will number your items.In some cases, your equipment and inventory items may already be numbered. You may be using a manufacturer’s SKU (stock keeping unit), or your own SKU, a serial number, or some other locally-developed numbering scheme.If your items are already numbered, that’s okay. You can use your existing numbering scheme as long as it’s convenient for you to use and is able to handle an
$44,590 Dollars A Year... With ZERO Extra Marketing Costs Involved!
Not bad, hey?
And if your large sodas cost 50? more than your small sodas, in that case, your annual bump in gross sales would be $63,700 Dollars!
70? more? O.K., that one's easy -- just double the 35? figure -- now you're selling $89,180 Dollars more!
See how easy this stuff is?
It's insane, isn't it?
But what if you don't have a restaurant?
How can you use this trick in your business?
Well, let's say you own a photography store. When people are filling out their forms to get their pictures developed, instead of saying "Singles or doubles?", you can say "Doubles?".
If you own a landscaping company, instead of asking "Shrubs and lawn?", you'd say "Whole yard?"
And if you're a hairdresser, instead of asking "Cut and shampoo?", you just say "Shampoo?"
Make sense?
When it comes down to it, the basic premise of this selling trick, is...
If You Don't Ask... You Don’t Get!
But polishing your request up so it's "benefit-oriented" to your prospect... makes this work smoothly... effectively... and without looking like you're trying to "sell more".
Notice how you're not asking "Do you want a large soda?" -- you're just saying "Large one?"
See, you'll have to experiment a little bit to find out what works best in your situation, but not you've at least got one helluva head start on things, no?
And can you think of any easier way to make this kind of extra money?
Elmer Wheeler really was a "selling genius" and you'll pick up quite a bit from him.
And, from the excitement and enthusiasm he comes across with, you know he enjoyed his work.
Here are a few of Elmer's famous quotes:
"Your first 10 words are more important than your next 10,000."
"People seldom want to walk over you until you lie down." And...
"Don't sell the steak, sell the sizzle."
Unfortunately, Wheeler's books are all out of print. You'll find them showing up pretty consistently on e-bay though, and, you can also find some of them on www.abebooks.com or www.alibris.com.
P.S. Remember, little hinges really DO swing big doors open -- and success lies in the margins, not in the vast open spaces. KSo keep your mind open to finding the small things that others let slip... through the cracks.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/30301/casualarticles-Large-One.html">Large One?</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/30301/casualarticles-Large-One.html]Large One?[/url]
Related Articles:
Definition of Unemployment Insurance
Job Interview Body Language - 6 Things You Can Say To Get The Job Without Speaking a Word
Bookmark it:
|