The Art and Science of Trade Show Budgeting
Figuring out what to budget for trade shows as part of your overall marketing is as much an art as it is a science. The artistic side relates to the communication of a message that hundreds or thousands of attendees will understand and act on. The scientific side focuses on ROI, how many prospects must you reach to realize a payoff for your effort.My rule of thumb for trade show and event budgeting is tha

How to Get Your Boss to See Your Way
The onslaught of people who have recently started their own businesses attests to one thing: people like to be their own boss. This way, if they dislike the person they work for, they can actually do something about it. But, for the rest of us, those of us who are not entrepreneurs or trailblazers of a company, a boss just comes with the territory: having a boss in an office is as essential as having a cubicle.<

Seeking A New Job While Currently Employed : Tiptoeing Through the Minefield
So, you currently have a job but you are looking for something a little better. You are getting tired, uptight, and maybe just a little stressed out. This is a dangerous time – the time when job seekers can turn into wing nuts and make key mistakes. So, how do you avoid tripping over those pesky landmines, you know - your current boss, workmates, and customers - and still carry out an effective job search?enefit in each guarantee. Say you’re selling an energy supplement. Write a statement saying, “If you’re not drinking less coffee, skipping down the street, or simply more energetic after thirty days, just ask for your money back.”

* Offer objects other than money. If you simply can’t afford to return your customers’ money or hesitant to offer that type of guarantee, offer to correct the problem at no additional charge. Send them another product. Contribute to the charity of their choice, in their name of course. Use your imagination and think of ways you can ease your customer’s fears.

* I’m sure you’ve heard of the 30-day guarantee. Have you ever considered giving a 60-day, 90-day, or even a 1-year guarantee? When you offer longer terms, you take on more risk. When you take on more risk, your guarantee becomes stronger. A strong guarantee = Confident buyers.

* After you’ve finished laying out your guarantee, don’t forget to restate your main offer. This is also a great place to include write another call-to-action phase. Ask for their business right after you’ve dissolved their reluctance.

Now, let’s think about what type of guarantee should you have. Before you decide which guarantee is right for you, think like your customer. Why aren’t they buying? Are they worried about price? Afraid the product isn’t exactly what they’re looking for? Afraid the project won’t be completed on time?

Guarantees fall into five very overlapping categories:

1. The Money-back guarantee – This ensures that you customers won’t waste their time or money. It also protects customers if the product breaks or fails. You can also offer a prorated money back guarantee after the originally guarantee’s terms have lapsed.

2. The Satisfaction guarantee – This ensures that your customer will be and remain happy with your service or product. This promises your customer happiness with the benefits your services.

3. Price protection guarantee – This can e

their name of course. Use your imagination and think of ways you can ease your customer’s fears.

* I’m sure you’ve heard of the 30-day guarantee. Have you ever considered giving a 60-day, 90-day, or even a 1-year guarantee? When you offer longer terms, you take on more risk. When you take on more risk, your guarantee becomes stronger. A strong guarantee = Confident buyers.

* After you’ve finished laying out your guarantee, don’t forget to restate your main offer. This is also a great place to include write another call-to-action phase. Ask for their business right after you’ve dissolved their reluctance.

Now, let’s think about what type of guarantee should you have. Before you decide which guarantee is right for you, think like your customer. Why aren’t they buying? Are they worried about price? Afraid the product isn’t exactly what they’re looking for? Afraid the project won’t be completed on time?

Guarantees fall into five very overlapping categories:

1. The Money-back guarantee – This ensures that you customers won’t waste their time or money. It also protects customers if the product breaks or fails. You can also offer a prorated money back guarantee after the originally guarantee’s terms have lapsed.

2. The Satisfaction guarantee – This ensures that your customer will be and remain happy with your service or product. This promises your customer happiness with the benefits your services.

3. Price protection guarantee – This can e

t place to include write another call-to-action phase. Ask for their business right after you’ve dissolved their reluctance.

Now, let’s think about what type of guarantee should you have. Before you decide which guarantee is right for you, think like your customer. Why aren’t they buying? Are they worried about price? Afraid the product isn’t exactly what they’re looking for? Afraid the project won’t be completed on time?

Guarantees fall into five very overlapping categories:

1. The Money-back guarantee – This ensures that you customers won’t waste their time or money. It also protects customers if the product breaks or fails. You can also offer a prorated money back guarantee after the originally guarantee’s terms have lapsed.

2. The Satisfaction guarantee – This ensures that your customer will be and remain happy with your service or product. This promises your customer happiness with the benefits your services.

3. Price protection guarantee – This can e

The Money-back guarantee – This ensures that you customers won’t waste their time or money. It also protects customers if the product breaks or fails. You can also offer a prorated money back guarantee after the originally guarantee’s terms have lapsed.

2. The Satisfaction guarantee – This ensures that your customer will be and remain happy with your service or product. This promises your customer happiness with the benefits your services.

3. Price protection guarantee – This can either lock in the price, ensuring the price and payment terms won’t change or increase -- think life insurance. Alternatively, ensure that they won’t find a lower price – think office supply superstores.

4. On-time guarantee – This helps subdue the fears in time-crunched patrons. Businesses like printers, car repair shops, and cable companies could benefit from this type of guarantee.

5. Absolutely No Question Asked guarantee – This can be applied towards anything. A major problem: You’ll probably never learn your weak spots, if you never have the opportunity to ask questions.

Include a guarantee in your next copywriting project. Whether you’re writing web copy, a brochure, or a sales letter, a strong guarantee will dissolve your customers’ reluctance and help spur sales. I guarantee it.