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Casual Articles - Top Four Marketing Secrets of Building a Professional Practice
Depending on whom you ask, you will get told many “truths” about advertising. The question I have for you today is this – “Is the only bad advertising, no advertising?”Before we begin, it might help us to agree on what advertising is, so here’s one definition:“Advertising is the non-personal communication of an individual’s paid persuasive information regarding products, and or services via various media.”In other words, someone is trying to “sell” us on something – be it a product, or a service, or just picking up t
The good news, unlike getting certified, learning a few simple marketing strategies doesn’t have to cost thousands of dollars. And it can make all the difference in the world. As a matter of fact, here are my top four “practice marketing secrets” absolutely free.
Marketing Secret #1 – Know Your “Ideal” Client
It’s critical that
After my third attempt to de-code the phone number from my voice mail … I gave up. Seems Frank Janson … Johnson … Jorson or something like that from some company in Mauzoula or Missouri wants me to call him back. His number is 636-6 something, four, 36 or maybe it’s 3 zero then 6, 8 then something. Whatever! Point is, I’m not calling him back. And if he ever does get a hold of me, I’ll be less than enthusiastic about dealing with him since he’s already wasted my time and caused me a fair amount of frustration by leaving a message I can’
What disturbs me the most is that many of them are talented and skilled professionals; real experts in their field. With just a bit of marketing know-how they may have been able to generate healthy six-figure incomes doing the work they love.
Instead, they spend tons of money getting more certifications. They are becoming “master technicians” mistakenly thinking that alone will get them clients. But that’s not how it works at all!
Let’s take the coaching profession for example. You see, prospective clients don’t even know the difference between ICF, CTI, Hudson, Adler, CoachVille or any other certification. They have no clue what CPC, MCC or other letters you might be putting behind your last name mean – nor do they care! What they care about is results – what benefits they’ll receive.
There’s a lot of talk in the coaching community right now about certifications, and while I agree it is important, it doesn’t matter one bit if you don’t have clients! Plus, you can be the most educated, certified, qualified, and professional coach out there and still struggle to stay busy.
You might think that’s common sense, right? WRONG! I see coaches drop thousands of dollars in a blink of an eye to get another certification and agonize for months over a hundred dollars investment in a marketing course!
The good news, unlike getting certified, learning a few simple marketing strategies doesn’t have to cost thousands of dollars. And it can make all the difference in the world. As a matter of fact, here are my top four “practice marketing secrets” absolutely free.
Marketing Secret #1 – Know Your “Ideal” Client
It’s critical that
Perfect competition assumes that consumers, firm and factor suppliers have perfect knowledge of cost and benefits. In the real world, there is often a great deal of ignorance and uncertainty. Thus people are unable to equate marginal benefit with marginal cost.Consumers purchase many goods only once or few times in a lifetime. Cars, washing machines, television and other consumer durable fall into this category. Consumers mat not be aware of the quality of such goods until they have purchased them, by which time it is too late. A
Instead, they spend tons of money getting more certifications. They are becoming “master technicians” mistakenly thinking that alone will get them clients. But that’s not how it works at all!
Let’s take the coaching profession for example. You see, prospective clients don’t even know the difference between ICF, CTI, Hudson, Adler, CoachVille or any other certification. They have no clue what CPC, MCC or other letters you might be putting behind your last name mean – nor do they care! What they care about is results – what benefits they’ll receive.
There’s a lot of talk in the coaching community right now about certifications, and while I agree it is important, it doesn’t matter one bit if you don’t have clients! Plus, you can be the most educated, certified, qualified, and professional coach out there and still struggle to stay busy.
You might think that’s common sense, right? WRONG! I see coaches drop thousands of dollars in a blink of an eye to get another certification and agonize for months over a hundred dollars investment in a marketing course!
The good news, unlike getting certified, learning a few simple marketing strategies doesn’t have to cost thousands of dollars. And it can make all the difference in the world. As a matter of fact, here are my top four “practice marketing secrets” absolutely free.
Marketing Secret #1 – Know Your “Ideal” Client
It’s critical that
“TRY BEFORE YOU BUY”One of the key reasons why people leave is that they are not suited to a particular role or company and are looking for a more suitable position.ALL of the following are win-win scenarios where both the candidate and a business get to test out whether they are the right fit for each other or not.1. Temp to permTake staff on a temporary contract with a view to it becoming permanent (say after 3 months) if you both find you are suited to each other2. Probation periodEnsure every
There’s a lot of talk in the coaching community right now about certifications, and while I agree it is important, it doesn’t matter one bit if you don’t have clients! Plus, you can be the most educated, certified, qualified, and professional coach out there and still struggle to stay busy.
You might think that’s common sense, right? WRONG! I see coaches drop thousands of dollars in a blink of an eye to get another certification and agonize for months over a hundred dollars investment in a marketing course!
The good news, unlike getting certified, learning a few simple marketing strategies doesn’t have to cost thousands of dollars. And it can make all the difference in the world. As a matter of fact, here are my top four “practice marketing secrets” absolutely free.
Marketing Secret #1 – Know Your “Ideal” Client
It’s critical that
Although I am a proponent of CRM software and database management, I have never, nor will I run across a software solution that provides Complete CRM. On a note of credibility, my company, Wright Solutions is partnered with a few CRM software providers whom will not be referenced anywhere in this post, or this series. I want you to understand the depth of my committment to the fundamentals of human CRM.Companies in the market for CRM solutions actually are in need of better managing relationships with their customers, and most a
You might think that’s common sense, right? WRONG! I see coaches drop thousands of dollars in a blink of an eye to get another certification and agonize for months over a hundred dollars investment in a marketing course!
The good news, unlike getting certified, learning a few simple marketing strategies doesn’t have to cost thousands of dollars. And it can make all the difference in the world. As a matter of fact, here are my top four “practice marketing secrets” absolutely free.
Marketing Secret #1 – Know Your “Ideal” Client
It’s critical that
To have a versatile staff (employee) is always been a first choice of hiring managers (employers / recruitment agency). In today’s fast moving recruiting needs there are many ways & channels to have a long & competitive list of global job seekers to choose from. Out of many other channels, social networking emerges as a robust form of candidates seeking channel, equally beneficial for career success seekers. Establishing solid and equally helpful associations is the top objective of a social networking. Plan your career and thus succeed
The good news, unlike getting certified, learning a few simple marketing strategies doesn’t have to cost thousands of dollars. And it can make all the difference in the world. As a matter of fact, here are my top four “practice marketing secrets” absolutely free.
Marketing Secret #1 – Know Your “Ideal” Client
It’s critical that you know who they are, what their biggest problems are, how they make decisions, what they like to spend money on, where they hang out, etc. The “narrower” you describe your ideal clients and the more you know about them the easier it becomes to get your marketing message across.
Marketing Secret #2 – Become An Expert
And I don’t just mean be good at what you do. Heck, you should do that anyway! I mean position yourself as an expert in a specific area.
For example, you might be work with C-level executives in the insurance industry, or teach sales skills to realtors, or do turn-around consulting in manufacturing, or help working young mothers achieve life balance, or become a dating guru. Whatever makes you tick – just focus on one thing!
Marketing Secret #3 – Use Multi-Step Marketing
This is where I see so many professionals completely blow it. If a potential client doesn’t sign up for your services what do you do? Forget about them? I hope not! You work hard to get new leads and meet potential prospects so why give up on them? Many people simply feel uncomfortable doing business with someone they don’t know too well.
You should have a systematic way of keeping up with them – for years, if that’s what it takes. Let them get to know you, your company, and your services. You never know when their situation might change and they might be ready to sign up.
Marketing Secret #4 – Get Help
Just like your clients need your help, don’t be afraid to get help in the area of business and marketing. O
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