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    ding up the overall show management. However, this is not always clear-cut in all organiza
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    An important factor in making your time, efforts and expenses worthwhile at a trade show is proper selection and training of your booth staff. Here are some tips for being well prepared to work your next trade show.

    Choose a Leader

    During the preparation and execution of a trade show engagement, there is usually a leader that emerges as heading up the overall show management. However, this is not always clear-cut in all organizat

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    s proper selection and training of your booth staff. Here are some tips for being well prepared to work your next trade show.

    Choose a Leader

    During the preparation and execution of a trade show engagement, there is usually a leader that emerges as heading up the overall show management. However, this is not always clear-cut in all organiza

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    pared to work your next trade show.

    Choose a Leader

    During the preparation and execution of a trade show engagement, there is usually a leader that emerges as heading up the overall show management. However, this is not always clear-cut in all organiza

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    ding up the overall show management. However, this is not always clear-cut in all organizations. Before you assign any staffing, determine who is leading the overall effort, and have that person positioned as such throughout the planning and execution process. This person will be your go-to person at the show and should have a major role in booth staffing, training, and follow-up after the show.

    Determine Booth Staff

    Several week

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