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Casual Articles - A Simplified Marketing Plan that Works!
We all know the saying, “Failing to plan (prepare) is planning (preparing) to fail.” I truly believe in this statement and I hope you do as well. Building your service business, including marketing it must be planned and does take work.I don’t happen to believe that there really are magic bullets or black magic boxes. My advice – quit looking. This stuff does take work, but you can certainly do it.If you’re like most people I meet, then planning is something you know is important but doesn’t always happen. We
* Deepen my credibility. Code C
* Emphasize my experience. Code E
* Generate passive income. Code I
Finally, I outline the audience(s) I want to serve, assigning a code to each.
Speakers Code S
Authors Code A
Consultants Code C
Small busi
If you are like most business people, voice mail has both simplified and complicated your life. On the good side, it helps you exchange information. On the other side, leaving messages can seem like putting notes in bottles that drift off to sea. Here's how to make sure that your messages get results.First, prepare for the call. Realize that you are more likely to leave a message than to talk with someone. Thus, write a list of your key points and questions before you call. Then use that list as an outline when you leave a mess
When I launched my speaking business in 1997, I reconsidered a business plan and a marketing plan. Again, they looked too complex - like a lot of "overkill" for my one-person operation. But I soon found that I needed some type of plan that would remind me of where I was going and how I planned to get there.
For the past several years I've been using a simplified marketing plan. And it's been working for me. It may inspire you to do something similar - or at least do something! Here's how it works.
At the beginning of the year (or during my planning period for the year), I list the goals for my business. I try to look at all of the facets of the business. For example:
1. Book X speaking engagements.
2. Give X free speeches.
3. Generate $X in consulting fees.
4. Increase website traffic to X page views per month.
Then I list the key factors to my success for the year and assign a code for each. For example:
* Increase online visibility. Code V
* Deepen my credibility. Code C
* Emphasize my experience. Code E
* Generate passive income. Code I
Finally, I outline the audience(s) I want to serve, assigning a code to each.
Speakers Code S
Authors Code A
Consultants Code C
Small busin
The best bit of advice you can offer anyone going for a finance job interview is to be prepared. The time you put into preparation will have a direct relationship with how well you perform in the interview and how likely you are to get the job.Firstly, find out as much about the company as you can in advance. The more you know about the potential employer the better. You can never know too much and it will help in two ways. You will show you are an observant individual with an outwardly looking understanding of the industry and the knowl
For the past several years I've been using a simplified marketing plan. And it's been working for me. It may inspire you to do something similar - or at least do something! Here's how it works.
At the beginning of the year (or during my planning period for the year), I list the goals for my business. I try to look at all of the facets of the business. For example:
1. Book X speaking engagements.
2. Give X free speeches.
3. Generate $X in consulting fees.
4. Increase website traffic to X page views per month.
Then I list the key factors to my success for the year and assign a code for each. For example:
* Increase online visibility. Code V
* Deepen my credibility. Code C
* Emphasize my experience. Code E
* Generate passive income. Code I
Finally, I outline the audience(s) I want to serve, assigning a code to each.
Speakers Code S
Authors Code A
Consultants Code C
Small busi
Powerful relationships are the key to effective work environments, and goal attainment. Powerful, healthy relationships are the pulse behind any great endeavor and achievement. It must never be forgotten that every organizational structure, flow chart and arrangement ever conceived, merely represented the relationships which formed these structures. It is said that genius is often found in that which is simple. What can be more simple than treating your people as partners in the creation of business success.Valuing the contributions
At the beginning of the year (or during my planning period for the year), I list the goals for my business. I try to look at all of the facets of the business. For example:
1. Book X speaking engagements.
2. Give X free speeches.
3. Generate $X in consulting fees.
4. Increase website traffic to X page views per month.
Then I list the key factors to my success for the year and assign a code for each. For example:
* Increase online visibility. Code V
* Deepen my credibility. Code C
* Emphasize my experience. Code E
* Generate passive income. Code I
Finally, I outline the audience(s) I want to serve, assigning a code to each.
Speakers Code S
Authors Code A
Consultants Code C
Small busi
In a globalized world, international businessmen require more than certain skills and knowledge in their corresponding financial or commercial branch, but also the basic understanding of customer's local culture to avoid frustration, misunderstanding and even potential embarrassment.Whether a company or any independent professional, should research not only to get cheap international plane tickets to make the trip more affordable, but also acquiring basic facts about regional culture and etiquette, including business cards.If you
1. Book X speaking engagements.
2. Give X free speeches.
3. Generate $X in consulting fees.
4. Increase website traffic to X page views per month.
Then I list the key factors to my success for the year and assign a code for each. For example:
* Increase online visibility. Code V
* Deepen my credibility. Code C
* Emphasize my experience. Code E
* Generate passive income. Code I
Finally, I outline the audience(s) I want to serve, assigning a code to each.
Speakers Code S
Authors Code A
Consultants Code C
Small busi
Every fundraiser ever held has had the same challenge, how to get people to donate. With so much happening in peoples lives they are easily unaware of your fundraiser and therefore unable to donate. So the challenge is how to properly use publicity to draw people to your fundraiser.It is important to always use publicity in the correct way. The old adage of any publicity is good publicity is not so when it comes to fundraising. The following tips will help to guide you as you begin your publicity campaign.Five tips for properl
* Deepen my credibility. Code C
* Emphasize my experience. Code E
* Generate passive income. Code I
Finally, I outline the audience(s) I want to serve, assigning a code to each.
Speakers Code S
Authors Code A
Consultants Code C
Small business Code SB
Now I'm ready to put my plan into action steps!
At the top of the first page, I list the first goal: Book X speaking engagements. Then I list as many activities that will contribute to that as possible. Here are some I've listed this year:
* New professional photo
* Monthly contact with key advocates
* Monthly postcards with tip to meeting planners
* Demo video updated; distribute to speaker bureaus.
* Timeline for each engagement.
* Send press releases for each engagement, as appropriate.
* Specific series of follow-up activities for each engagement.
In addition, I list specific prospects that I want to target this year.
I repeat this process for each goal, listing any marketing or sales activities I need to do under the goal to which it applies.
Next, I go back and code each activity. First with the Key Factors code. Will this activity contribute to my visibility? Credibility? Experience? Or Passive Income? An activity can have multiple key factors. If I find an activity that doesn't contribute to one of my key factors for the year, I ask myself whether or not this is an appropriate activity for this ye
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