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Casual Articles - Fern Reiss's PublishingGame.com: Achieve Media Attention for Your Business
I would like to discuss the issues concerning Maine and it’s economy. For this most important discussion we are going to focus on jobs and money flow. Well first we should discuss tourism in the coastal areas. They are not breaking any speed records in Kennebunkport or Bar Harbor, but things are doing a lot better now that the late winter is over, that was a bad one, not the worst but relatively tough. If you check into the area around Cape Cod or Plymouth Rock, you will see a little better than last years numbers. But then again everyone in Boston wants to ditch that traffic as downtown area is worse than Denver’s
Start a national association. A national association will get you media attention automatically, regardless of your other credentials. The National Pediculosis Association in Needham, Massachusetts, is a great example. (That's lice, for those of you without small
Avoid These Design Mistakes That Will Shy Viewers AwayWhen creating your Website there are many things to think about, but lets not forget the basics. This includes your primary design plan or rather the first colors, background and words the visitor sees. Discussed below are ways to successfully execute those three components.Color SchemeIf you already have a company logo with designated colors, use those and continue the theme. Otherwise choose two to three colors for use on your Website. Stick with these colors and use them on every page. Once you assign a p
In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press, PBS, Voice of America, Family Circle, Glamour, Redbook, Self, Health, Prevention, Parents, Parenting, Women’s World, First for Women, Newsday, Newsweek, Salon, In Touch Weekly--and even The National Enquirer.
In fact, I've been quoted in over 100 prestigious U.S. publications. I call this "Expertizing," and it's good for business, regardless of the business you're in. Anyone can learn to get this kind of media attention, for any book or any business; my Expertizing workshop attendees are achieving this same level of media recognition. Here's how:
First, syndicate. This column is syndicated; hundreds of thousands of people read it. Syndicating a newspaper column doesn't pay very well anymore (you'll probably make only $5 or $10 per column) but it gets your name out. And syndicating online is even easier. My next title, "The Publishing Game: Syndicate a Column in 30 Days" will cover the topic more thoroughly, but you can get started just by doing a google search for "[Keyword] article submit."
Start a national association. A national association will get you media attention automatically, regardless of your other credentials. The National Pediculosis Association in Needham, Massachusetts, is a great example. (That's lice, for those of you without small
ECONOMY. Thailand has a pro-business market economy driven by strong foreign investments and export oriented manufacturing especially in electronics, foods and automobiles. Thailand's exports account for 60% of the country's GDP. Thailand experienced strong economic growth prior to the Asian economic crisis of 1997 with GDP growth averaging 9.4% annually. However, the crisis adversely affected businesses in Thailand and saw the value of the Thai Baht decline by more than 50% against the US dollar. Since the crisis, the economy has grown on a growth path.Thailand’s GDP was US$163.5 billion with a GDP per capi
In fact, I've been quoted in over 100 prestigious U.S. publications. I call this "Expertizing," and it's good for business, regardless of the business you're in. Anyone can learn to get this kind of media attention, for any book or any business; my Expertizing workshop attendees are achieving this same level of media recognition. Here's how:
First, syndicate. This column is syndicated; hundreds of thousands of people read it. Syndicating a newspaper column doesn't pay very well anymore (you'll probably make only $5 or $10 per column) but it gets your name out. And syndicating online is even easier. My next title, "The Publishing Game: Syndicate a Column in 30 Days" will cover the topic more thoroughly, but you can get started just by doing a google search for "[Keyword] article submit."
Start a national association. A national association will get you media attention automatically, regardless of your other credentials. The National Pediculosis Association in Needham, Massachusetts, is a great example. (That's lice, for those of you without small
El Paso, the place of Texas University, has a mass of job seekers. To pave the way for their needs of better jobs there have been hundreds of employment agencies working in El Paso. Also there are a lot of job opportunities for the job seekers here in El Paso. Those who have recently finished their University education, job seekers and others not satisfied with the present job can try for better opportunities by consulting employment services El Paso.The companies established here are in need of highly professional candidates for various levels. The ever expanding market here has compelled these companies to
First, syndicate. This column is syndicated; hundreds of thousands of people read it. Syndicating a newspaper column doesn't pay very well anymore (you'll probably make only $5 or $10 per column) but it gets your name out. And syndicating online is even easier. My next title, "The Publishing Game: Syndicate a Column in 30 Days" will cover the topic more thoroughly, but you can get started just by doing a google search for "[Keyword] article submit."
Start a national association. A national association will get you media attention automatically, regardless of your other credentials. The National Pediculosis Association in Needham, Massachusetts, is a great example. (That's lice, for those of you without small
It was the fall of 1998 when I had just started my first business as a marketing communications writer. Most of my clients hired me for newsletters, brochures, and sales materials, but I would get the occasional request for something different. At the time I was too naive to consider saying "no" to any project that didn't fit me perfectly.A perfect example of this was when a colleague named Chip asked if I could write a short script for a customer service training video. "Wow," I said. "Video! That sounds like fun. Sure thing. I'll take it on!"Big mistake.Sure, at first it seemed excitin
Start a national association. A national association will get you media attention automatically, regardless of your other credentials. The National Pediculosis Association in Needham, Massachusetts, is a great example. (That's lice, for those of you without small
Since most of the trading world is clearly barking up the wrong tree and chasing their tails getting nowhere, it is evident that in order to consistently win we need to see the market in a different way from the rest of the herd. I remember the first Forex training course that I took charged me $1000 for the beginner’s section and another $1000 for the advanced section. In the beginner’s course I was taught to open up a one minute chart and divide it up into three sections and if the price was in the bottom section I should buy and if it was in the top section I should sell. It didn’t take me long to ask the que
Start a national association. A national association will get you media attention automatically, regardless of your other credentials. The National Pediculosis Association in Needham, Massachusetts, is a great example. (That's lice, for those of you without small children.)
Create a holiday. Anyone can create a national holiday, and it's free. Register at Chases.com, and on a slow news day, journalists will come looking for more information on your holiday--the more interesting, funny, or quirky, the better. I just helped an Expertizing client set up a holiday for her very technical company that would otherwise have been paid little press attention--but next year, she's going to be inundated with press attention when National Geek Day rolls around.
If you're going to do a flyer for your business, put something useful on the back so people don't throw it away. The back of my Publishing Game book flyer has a useful hot contact list, with contact information for major magazines, talk show hosts, wholesalers and distributors, book reviewers, and more. (You can get a complimentary copy at http://www.PublishingGame.com) My new Expertizing flyer has information on my Expertizing workshops on one side, but the other side has suggestions of how to write Killer Soundbites that the media will quote. (You can get a free copy of that one at http://www.Expertizing.com) If you include something useful
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