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Casual Articles - Good Marketing is Like a Bad Habit
Picture the scene. Anthony pops down to the guardhouse, partly because he wants a break with the lads, but also because he has a problem. Cleopatra says she wants to bathe in ass's milk. So Anthony tells the guys in the guardhouse, that he needs some help. "The wife wants to bathe in ass's milk now." He says.Gerald, the Head Guard, says, "She wants
* Are your advertising and promotional activities a good habit? Do
Hotel Chains are adding artificial plants and fake trees to their room requirements. Hotels are adding 2-3 fake plants per room to their decor standards. Decor Standards are what hotel chains set as a minimum decor level for the entire chain so that guests feel can be assured of a similar look and feel at any hotel associated with the chain.By ad
Before we know it we’ve let a new behaviour creep into our routine. Now we’re a slave to the bad habit. It’s hard to resist. We’re tempted. We get that short-lived surge of satisfaction when we do it.
Well, marketing is pretty much the same. Except you can get into good marketing habits that will actually help you. And it won’t hurt. Good marketing habits can make you feel really great.
Think about this.
* When you introduce yourself, are you in a good habit? Do you have an easy-to-understand introductory statement, or maybe a snappy 30-second intro?
* When you meet people do you follow up? Are you in the habit of sending them a thank-you note for meeting with you? Or maybe you could send them a useful article (written by you or some other authority).
* Do you have good sales habits? Are you in the habit of asking the right questions? Can you automatically lead prospects towards doing business with you?
* Are you in the habit of regularly communicating with prospects and clients? Communication has never been easier with options like newsletters, updates and blogs being so easy to publish. Do you stay in touch?
* Are you in the habit of writing informative articles, stories, case studies, or helpful hints for your clients? This helps to demonstrate your expertise and is a key element of building trust with potential clients. It also gives you great content for your marketing materials and web site.
* Are your advertising and promotional activities a good habit? Do
I am currently planning a major regional event here in the UK. If you have to plan a prestigious event yourself, you might appreciate my guide on the aspects of arranging an event, from start to finish!1. Define your aims of the eventWhat is the concept? Before you can start to organise your event, write down a few lines about what the event i
Well, marketing is pretty much the same. Except you can get into good marketing habits that will actually help you. And it won’t hurt. Good marketing habits can make you feel really great.
Think about this.
* When you introduce yourself, are you in a good habit? Do you have an easy-to-understand introductory statement, or maybe a snappy 30-second intro?
* When you meet people do you follow up? Are you in the habit of sending them a thank-you note for meeting with you? Or maybe you could send them a useful article (written by you or some other authority).
* Do you have good sales habits? Are you in the habit of asking the right questions? Can you automatically lead prospects towards doing business with you?
* Are you in the habit of regularly communicating with prospects and clients? Communication has never been easier with options like newsletters, updates and blogs being so easy to publish. Do you stay in touch?
* Are you in the habit of writing informative articles, stories, case studies, or helpful hints for your clients? This helps to demonstrate your expertise and is a key element of building trust with potential clients. It also gives you great content for your marketing materials and web site.
* Are your advertising and promotional activities a good habit? Do
There is a book written by Napoleon Hill called Think & Grow Rich, which I highly recommend to any entrepreneur who is thinking about or has started a new business. The book is jammed with the concepts used by America’s greatest business people and is loaded with step-by-step information to help you see what is required of you to become successful. I dec
* When you meet people do you follow up? Are you in the habit of sending them a thank-you note for meeting with you? Or maybe you could send them a useful article (written by you or some other authority).
* Do you have good sales habits? Are you in the habit of asking the right questions? Can you automatically lead prospects towards doing business with you?
* Are you in the habit of regularly communicating with prospects and clients? Communication has never been easier with options like newsletters, updates and blogs being so easy to publish. Do you stay in touch?
* Are you in the habit of writing informative articles, stories, case studies, or helpful hints for your clients? This helps to demonstrate your expertise and is a key element of building trust with potential clients. It also gives you great content for your marketing materials and web site.
* Are your advertising and promotional activities a good habit? Do
As an entrepreneur, I'm always intrigued by small businesses, home-based or not, that exceed the expectations of their customers in a big way.Let me tell you about one of them.Recently I spent some time with my daughter in her college town of Tuscaloosa, Alabama. We were spending the day getting her apartment ready for her return to school in
* Are you in the habit of regularly communicating with prospects and clients? Communication has never been easier with options like newsletters, updates and blogs being so easy to publish. Do you stay in touch?
* Are you in the habit of writing informative articles, stories, case studies, or helpful hints for your clients? This helps to demonstrate your expertise and is a key element of building trust with potential clients. It also gives you great content for your marketing materials and web site.
* Are your advertising and promotional activities a good habit? Do
It's been a difficult year for the label manufacturer. Price pressure has increased and margins have been under steady pressure. The consumer wants a bargain and labellers are under pressure to provide budget solutions in an ever more competitive marketplace. Naturally, this worms its way down the chain of supply and almost everyone in the self adhe
* Are your advertising and promotional activities a good habit? Do you follow a plan to avoid the “feast or famine” cycle? Or do you relegate promoting your service to a low priority in the rush to “do the business”?
Good News
The great news is that like bad habits, good marketing habits will also give you a surge of positive feelings. You’ll get hooked on:
- The adrenaline rush of new clients asking for you.
- The positive relationships that seem to magically develop with new clients.
- The extra confidence you’ll feel when people listen to what you say.
- The satisfaction of getting results.
- The constant knowledge that you are making progress.
You can eliminate your dread of marketing. And getting into good marketing habits is easy. Just like getting into bad habits. Do it a bit at a time. But keep doing it.
Slowly you will build up new behaviours. Results from your marketing efforts will improve. You’ll feel more confident. You’ll reinforce the good marketing habits.
Go on. Make a start. Slip into a good marketing habit. You’ll enjoy it!
(c) 2004 Stuart Ayling
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