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Casual Articles - Fair Measures Corporation
Many executive management teams have chosen to use franchising as an option to grow their businesses and sell more products and services, while receiving additional royalties from the franchise outlets. Each one of these outlets must be listed in the Uniform Franchise Offering Circular or UFOC, as required by both Federal and some State regulatory bodies. The Uniform Franchi
2. from the content of questions submitted to “Ask the Lawyers”
We could see that many visitors were looking for information around sexual harassment, overtime exemptions, Internet e-mail monitoring and privacy issues, and wrongful termination. Em
When you think of a true leader do you envision someone with the quiet confidence of Michael Dell or the blatant arrogance of Donald Trump? In the competitive world of business a reserved attitude of humility can often be misinterpreted as a sign of weakness. However if you’ve ever negotiated with a truly confident and humble person you’ll find that their resolve is often m
The Fair Measures Corporation Web site, at http://www.FairMeasures.com contains over 500 pages of free in-depth legal information and analysis, provided for both employers and employees. It includes a monthly e-newsletter, and an “Ask the Lawyers” page where visitors can post additional questions. The site attracts frequent media attention, and has been featured in “HR Magazine”.
A few years ago we completely restructured the site to add content for the many employees who come there looking for information. Previously, we'd been concentrating on the traditional markets for Fair Measures - human resource professionals and managers who hire Fair Measures attorneys for workplace training programs. But we realized that in doing so, we were missing out on a very different audience for their expertise - and one that really only exists in the online context.
How did we know this? In two main ways:
1. by looking in our traffic analysis at the key search phrases that brought visitors to the site; and
2. from the content of questions submitted to “Ask the Lawyers”
We could see that many visitors were looking for information around sexual harassment, overtime exemptions, Internet e-mail monitoring and privacy issues, and wrongful termination. Emp
IntroductionIn 21st Century and in the era of Knowledge Based Industry when global market in shrinking cross culture adaptation is not only a MUST but is only a mantra to succeed. In my previous two employments, we had 15 and 24 nationals respectively from different countries and many of our people from India go on Deputation to other countries and many of them face c
A few years ago we completely restructured the site to add content for the many employees who come there looking for information. Previously, we'd been concentrating on the traditional markets for Fair Measures - human resource professionals and managers who hire Fair Measures attorneys for workplace training programs. But we realized that in doing so, we were missing out on a very different audience for their expertise - and one that really only exists in the online context.
How did we know this? In two main ways:
1. by looking in our traffic analysis at the key search phrases that brought visitors to the site; and
2. from the content of questions submitted to “Ask the Lawyers”
We could see that many visitors were looking for information around sexual harassment, overtime exemptions, Internet e-mail monitoring and privacy issues, and wrongful termination. Em
There are many different opinions as to whether or not a company needs to hire the absolute best "A-Player" talent for every single position listed on a corporate org. chart. That said, most CEOs believe their company will perform better if the executive team is populated with the absolute best "A-Player" executive talent available. Unfortunately, many companies actually f
How did we know this? In two main ways:
1. by looking in our traffic analysis at the key search phrases that brought visitors to the site; and
2. from the content of questions submitted to “Ask the Lawyers”
We could see that many visitors were looking for information around sexual harassment, overtime exemptions, Internet e-mail monitoring and privacy issues, and wrongful termination. Em
We may see some interesting type lawsuits and new case law develop in the very near future as Ford Motor Company’s stock drops. Why you ask? Well it appears Ford Motor Company is going to go private, but in doing so some might say that it is purposefully finding things to do in order to lower its stock price prior to going private. Will those shareholders who have lost money
How did we know this? In two main ways:
1. by looking in our traffic analysis at the key search phrases that brought visitors to the site; and
2. from the content of questions submitted to “Ask the Lawyers”
We could see that many visitors were looking for information around sexual harassment, overtime exemptions, Internet e-mail monitoring and privacy issues, and wrongful termination. Em
Companies invest millions to create, design, fine-tune, build, promote and extend their brands. Think Nike, Virgin, Versace, Raffles, Amazon.All your investment brings customers to your door (or website) with expectations matching your promotional promise. But when customer meets company ‘face-to-face’, everything hinges on that critical moment.A friend recentl
2. from the content of questions submitted to “Ask the Lawyers”
We could see that many visitors were looking for information around sexual harassment, overtime exemptions, Internet e-mail monitoring and privacy issues, and wrongful termination. Employers wanted to know how to create policies and practices that would protect them against costly lawsuits, and employees wanted to enforce their rights.
So, we created a whole series of new products - instantly downloadable online guides and sample policies around these topics. They are available in Word, pdf, and html formats - at the buyer’s choice, and come with a full money back guarantee. The price point - currently $10 for the guides, is intended to encourage impulse purchases.
The latest of these products - “Wrongful Termination Guide” is now achieving a nearly 5% conversion rate in sales. This is far higher than the average 1-2% that is typical of most e-commerce sites (and perhaps indicative of the current economic climate!) And, with real-time traffic analysis from http://www.websidestory.com/ we are tweaking the language and length of our selling pages to see what’s most effective with each audience.
Our downloadable products are now generating a steady additional revenue stream, from a source that is very different
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