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Casual Articles - The 10 Cornerstone Principles of Marketing
Give away promotional corporate gifts and make more profitGiving away promotional corporate gifts to your loyal and prospective customers is a tried and proven marketing tool for helping expand your business. It's vitally important to make sure that the name of your company is foremost in the mind of your audience when they come to a buying decision and an excellent way to do this is to give them something to remember you by. The hardest part of giving away freebees is finding the right corporate gift ideas to give peopl
4. The Principle of Frequency. The number two reason businesses fail is because they don't stay in touch with previous clients. Frequency builds trust and trust is a requirement for a sale.
5. The Principle of Multiple Streams. Having many ways for people to buy from you always provides the desired revenue results. This requires a combi
Ever worked hard on a proposal and not been awarded the contract? When it happens to me, I say ‘Thank you’. My follow-up notes read like this:‘Thank you for the opportunity to get to know you better and offer my services to you. I hope we have a chance to work together in the future. In the meantime, I wish you the best of success. Feel free to contact me when I may be of assistance.’This note creates good feelings for everyone. The prospect may contact me in the future. If someone else asks about me, he may give a positive co
Marketing results are only as powerful as your marketing systems. To build your marketing system you need to be able to do four things: attract, convert, leverage and retain. With these four accomplishments and the practice of the 10 Cornerstone Principles of Marketing, success will come. Here are the 10 Cornerstone Principles to Marketing Success
1. The Principle of Packaging. The way you package your product or service is a deal breaker. If you sell a product, it has everything to do with the packaging, the colors, the box, the container -- everything. If you sell a service and offer just one service, there still needs to be packaging. Just a different time. Packaging for a service provider resides in their offer. If you offer one solution which most independent professionals do, like an hourly or day rate, then you don't have a package. A package is a combination of items that create an offer that support the client in accomplishing their goal.
2. The Principle of Differentiation. You want to be the red crayon in the box of white crayons. You must know how you are different from your competitors and you must be able to convey that in all your messages in a way that your prospects pick it up simply. If you think you don't have any competitors, you do. If you know you are different and don't convey it, you lose. You must leverage your differences.
3. The Principle of Repeat Business. One-time buying is short-term revenue and requires ten times more work to find new clients. Keeping multiple, a lifelong paying client is your objective. If you offer a one-time event, you do not have a marketing process -- you have a single sale. A marketing process sells to clients over and over again.
4. The Principle of Frequency. The number two reason businesses fail is because they don't stay in touch with previous clients. Frequency builds trust and trust is a requirement for a sale.
5. The Principle of Multiple Streams. Having many ways for people to buy from you always provides the desired revenue results. This requires a combin
Stop Talking Yes, you heard right. Stop talking and start listening. Most people are very poor listeners and even worse, they constantly interrupt the other person. Since everyone enjoys talking, it takes a real effort to break these very bad habits. But it is the only way you will ever become a successful communicator. A good rule of thumb is to let the other person do 75% of the talking and you only do 25%.The Power of Listening The reason why listening is so powerful is because it builds trust. The mo
1. The Principle of Packaging. The way you package your product or service is a deal breaker. If you sell a product, it has everything to do with the packaging, the colors, the box, the container -- everything. If you sell a service and offer just one service, there still needs to be packaging. Just a different time. Packaging for a service provider resides in their offer. If you offer one solution which most independent professionals do, like an hourly or day rate, then you don't have a package. A package is a combination of items that create an offer that support the client in accomplishing their goal.
2. The Principle of Differentiation. You want to be the red crayon in the box of white crayons. You must know how you are different from your competitors and you must be able to convey that in all your messages in a way that your prospects pick it up simply. If you think you don't have any competitors, you do. If you know you are different and don't convey it, you lose. You must leverage your differences.
3. The Principle of Repeat Business. One-time buying is short-term revenue and requires ten times more work to find new clients. Keeping multiple, a lifelong paying client is your objective. If you offer a one-time event, you do not have a marketing process -- you have a single sale. A marketing process sells to clients over and over again.
4. The Principle of Frequency. The number two reason businesses fail is because they don't stay in touch with previous clients. Frequency builds trust and trust is a requirement for a sale.
5. The Principle of Multiple Streams. Having many ways for people to buy from you always provides the desired revenue results. This requires a combi
Crisis mis-management truth or paradox?This is the result of a management style that fails to consider a variety of forces at work in organizations today. Many executives and managers that I have interviewed during may career seem to have had a romantic love affair with this style of decision making, delegation, policy making and utilization of corporate resources. They seem almost proud, that this is the way they run their organizations.I will grant you that in today's changing business climate, it is critical that managers
2. The Principle of Differentiation. You want to be the red crayon in the box of white crayons. You must know how you are different from your competitors and you must be able to convey that in all your messages in a way that your prospects pick it up simply. If you think you don't have any competitors, you do. If you know you are different and don't convey it, you lose. You must leverage your differences.
3. The Principle of Repeat Business. One-time buying is short-term revenue and requires ten times more work to find new clients. Keeping multiple, a lifelong paying client is your objective. If you offer a one-time event, you do not have a marketing process -- you have a single sale. A marketing process sells to clients over and over again.
4. The Principle of Frequency. The number two reason businesses fail is because they don't stay in touch with previous clients. Frequency builds trust and trust is a requirement for a sale.
5. The Principle of Multiple Streams. Having many ways for people to buy from you always provides the desired revenue results. This requires a combi
Medical careers can be related to the manufacturing, administrative and management fields of medicine. Among all the careers, one of the most intriguing and interesting fields is that of medical coding. Medical coding is a boon to the medical industry; it saves time, money, and effort, and cuts down on the sheer amount of data that is necessary to keep medical records straight for the billions of people who receive medical care.The profession of medical coding uses alpha-numeric codes to specific illnesses, injuries, and medical proc
3. The Principle of Repeat Business. One-time buying is short-term revenue and requires ten times more work to find new clients. Keeping multiple, a lifelong paying client is your objective. If you offer a one-time event, you do not have a marketing process -- you have a single sale. A marketing process sells to clients over and over again.
4. The Principle of Frequency. The number two reason businesses fail is because they don't stay in touch with previous clients. Frequency builds trust and trust is a requirement for a sale.
5. The Principle of Multiple Streams. Having many ways for people to buy from you always provides the desired revenue results. This requires a combi
Finding a balance between work and personal life is one of the most dominant issues of our time, as most of you must have experienced. Time and again we find ourselves struggling and stressing to keep up with the demands of both areas. Often, the advice given in such cases is to draw borders and limits between the conflicting demands of work and personal life. However, these two aspects of our lives do not necessarily have to be on conflicting terms. Rather, they may even enhance and strengthen each other.The article offers some crea
4. The Principle of Frequency. The number two reason businesses fail is because they don't stay in touch with previous clients. Frequency builds trust and trust is a requirement for a sale.
5. The Principle of Multiple Streams. Having many ways for people to buy from you always provides the desired revenue results. This requires a combination of active sales (where you participate) and passive sales (that sells without your presence).
6. The Principle of Reciprocity. This principle, also considered an exchange, is about relationships and networks. If you want to be alone, then your battle is gong to be long, hard, and it will fail. Build your vendor team, your Research & Development team, your administrative team, your strategic alliances, your bartering team, and your attraction will multiple. This works on the principle: "you scratch my back and I will scratch yours." It is not just about relationships, it is about the value of those relationships.
7. The Principle of Likeability. If people don't know you, how can they like you? They need to like you before they will trust you and they must trust you before they buy from you.
8. The Principle of Communication. This is the most valuable asset you have. Communication is like your bank account: when you communicate correctly, you have a deposit, when you fail to communicate you will have a withdrawal. If, on balance they get "insufficient funds," that client is gone. Always ask, "Am I providing value that creates a deposit?"
9. The Principle of Perception. Your client’s perception creates the sale. So many business owners think their service or product is absolutely great and they cannot understand why it is not selling. It is because they developed their product or service according to their perceptions and not their prospects' needs. Perception begins with what your employees think of their job, so start with their job responsibilities and titles. If your receptionist is the main point of contact for your company, change her perception of her position and your client'
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