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Casual Articles - Creating Assets: Spark Your Thinking With These 16 Comprehensive Questions
In our business lives we wear many hats. We often think of our job title as the way to describe our work. In fact, in any social situation, the question, “So what do you do?” will come up early in any conversation with a new person. How do we respond to this question? Invariably, we respond with our job title and the name of our organization. “I’m the Finance Manager at ABC Corp. Sometimes the conversation progresses beyond that, but often, that is all we have to say to describe our work.And that is often how we think about it as well. Finance Manager. Chef. Staff Pharmacist. Market
14. Have you heard any short anecdotes on this topic? If so, what were they, who was the source? Can you interview them to hear it again? Give them the credit; it makes you more attractive on the topic?
15. Does your information need visual assistance? Graphics, pictures, charts, models. Anything come to mind as a possibility? Draft out every idea so they can grow. Use the research you are doing to spark your creativity. If someone presents it in words, can you do it in a model or drawing?
16. Are there any ebooks on the topic? What about special reports? Paid or free? If purchased, does it compliment your topic or how can you create a different angle and use it to compliment? Can you creat
Dolly Parton is a very recognizable business women. She has built an international multi dollar business from her great singing voice. As she is so popular her entertainment shows get popular – but she still manages to get everyone in – happy! What can we learn from the way she does business?Well let's have a look at the Dolly Parton Dinner Show experience and my visit there one Christmas. The dinner show is based in Orlando, Florida on the major junction before you turn off for Disney and as close to Disney property as possible.* The excellent positioning of the very large show buil
Find your gold mine in your surroundings by looking at any promotional literature you have created, audio or video tapes you have produced, press releases or articles about or by you, your product catalog or list and even your business card.
1. What is the one single important subject from your experience or knowledge that you want to tell the world about? If you have a list or create a list, which one speaks to you the loudest?
2. What are you most frequently surprised about that people ask about in your subject area? Track all the questions people are asking -- they are telling you what they are willing to buy. It is usually something so common sense to you that it escapes your radar. Be observant for a month and you will be amazed on what pops up.
3. When you created your list or selected the single important subject, look to narrow down this topic into segments. Can these segments be a product or service on their own? Most of the time it can be.
4. How will you spread the word -- what will be your marketing tool for this subject/segment? Think how buyers want to hear about it (not what's in your comfort level -- that is if you want it to be easy as possible -- however it doesn't have to be). Can this become a profit center for you? If yes, how? What are your ideas and thoughts?
5. What is the top thing you want people to know about this subject/segment? Is it a new skill, perspective, attitude, expanding general knowledge, wisdom -- what?
6. Does the information need to be presented in logical order or randomly?
7. What do you want people to do or not to do, change or move during or afterwards with this? How will this benefit them?
8. Who besides this market can benefit from this? Are there any other specific markets that this would apply to? Manufacturers, suppliers, distributors, who?
9. Is there any specific words or language for this topic/subject/segment? If not specific, what words appear more frequently than others? Create a list of keywords that you might search on the Internet if you were looking for information on this.
10. Think back to a time when you first learned about this topic/subject/segment. Did you keep any notes or journal entries? Did you receive an aha moment when you learned a principle or key about this? Yes, then write about the story/aha moment.
11. Do some research on the Internet and Amazon. What other information is available on this? How old is this information? Create a file in your word processing software and call it "[your topic/subject] research." Do the research in small chunks or big ones. Don't read until you have collected 10-20 pages. Set a time limit on the research and/or number of pages of research notes. Don't forget to track the URL source. Keep cutting and pasting the information in as you progress.
12. What do people need to know about you? Why do you want to tell this or teach it? Do you have any credentials, if not, that's okay to, however, what is your experience on this topic? More times than not, life training is worth a lot more than credentials.
13. Do you have any other information that connects or compliments this topic/segment? Another article, booklet, audiotape -- anything -- go-ahead pull it out and gather it all together.
14. Have you heard any short anecdotes on this topic? If so, what were they, who was the source? Can you interview them to hear it again? Give them the credit; it makes you more attractive on the topic?
15. Does your information need visual assistance? Graphics, pictures, charts, models. Anything come to mind as a possibility? Draft out every idea so they can grow. Use the research you are doing to spark your creativity. If someone presents it in words, can you do it in a model or drawing?
16. Are there any ebooks on the topic? What about special reports? Paid or free? If purchased, does it compliment your topic or how can you create a different angle and use it to compliment? Can you create
Let's start with our reminder of... "What is an improvement cycle?"Make Continuous Improvement One Of Your Goals - As Soon As You Possibly Can (ID: 74077)What Is An Improvement Cycle?"Everything we do is a process, every process has a customer"The Improvement Cycle is a highly disciplined and rigorous approach to problem solving using the Plan, Do, Check, Act (PDCA) methodology developed by Dr. W. Edwards Deming.The Improvement Cycle consists of seven steps, 3 in the Plan phase, 1 in the Do phase, 1 in the Check phase, and 2 in the Act phase.The PDCA
3. When you created your list or selected the single important subject, look to narrow down this topic into segments. Can these segments be a product or service on their own? Most of the time it can be.
4. How will you spread the word -- what will be your marketing tool for this subject/segment? Think how buyers want to hear about it (not what's in your comfort level -- that is if you want it to be easy as possible -- however it doesn't have to be). Can this become a profit center for you? If yes, how? What are your ideas and thoughts?
5. What is the top thing you want people to know about this subject/segment? Is it a new skill, perspective, attitude, expanding general knowledge, wisdom -- what?
6. Does the information need to be presented in logical order or randomly?
7. What do you want people to do or not to do, change or move during or afterwards with this? How will this benefit them?
8. Who besides this market can benefit from this? Are there any other specific markets that this would apply to? Manufacturers, suppliers, distributors, who?
9. Is there any specific words or language for this topic/subject/segment? If not specific, what words appear more frequently than others? Create a list of keywords that you might search on the Internet if you were looking for information on this.
10. Think back to a time when you first learned about this topic/subject/segment. Did you keep any notes or journal entries? Did you receive an aha moment when you learned a principle or key about this? Yes, then write about the story/aha moment.
11. Do some research on the Internet and Amazon. What other information is available on this? How old is this information? Create a file in your word processing software and call it "[your topic/subject] research." Do the research in small chunks or big ones. Don't read until you have collected 10-20 pages. Set a time limit on the research and/or number of pages of research notes. Don't forget to track the URL source. Keep cutting and pasting the information in as you progress.
12. What do people need to know about you? Why do you want to tell this or teach it? Do you have any credentials, if not, that's okay to, however, what is your experience on this topic? More times than not, life training is worth a lot more than credentials.
13. Do you have any other information that connects or compliments this topic/segment? Another article, booklet, audiotape -- anything -- go-ahead pull it out and gather it all together.
14. Have you heard any short anecdotes on this topic? If so, what were they, who was the source? Can you interview them to hear it again? Give them the credit; it makes you more attractive on the topic?
15. Does your information need visual assistance? Graphics, pictures, charts, models. Anything come to mind as a possibility? Draft out every idea so they can grow. Use the research you are doing to spark your creativity. If someone presents it in words, can you do it in a model or drawing?
16. Are there any ebooks on the topic? What about special reports? Paid or free? If purchased, does it compliment your topic or how can you create a different angle and use it to compliment? Can you creat
Supervisors certainly have a lot of responsibilities these days, and increasing now that technology has cleared their plate of the mundane. Yet despite all their responsibilities, perhaps the most important is the one they are least prepared to take on: training employees.Promotions, marketing strategy implementation, and customer service to name a few, are all key job responsibilities that we expect supervisors to flawlessly execute. But just how prepared are they to do so? This is where training comes into play.Management fully expects supervisors to properly train their employees
7. What do you want people to do or not to do, change or move during or afterwards with this? How will this benefit them?
8. Who besides this market can benefit from this? Are there any other specific markets that this would apply to? Manufacturers, suppliers, distributors, who?
9. Is there any specific words or language for this topic/subject/segment? If not specific, what words appear more frequently than others? Create a list of keywords that you might search on the Internet if you were looking for information on this.
10. Think back to a time when you first learned about this topic/subject/segment. Did you keep any notes or journal entries? Did you receive an aha moment when you learned a principle or key about this? Yes, then write about the story/aha moment.
11. Do some research on the Internet and Amazon. What other information is available on this? How old is this information? Create a file in your word processing software and call it "[your topic/subject] research." Do the research in small chunks or big ones. Don't read until you have collected 10-20 pages. Set a time limit on the research and/or number of pages of research notes. Don't forget to track the URL source. Keep cutting and pasting the information in as you progress.
12. What do people need to know about you? Why do you want to tell this or teach it? Do you have any credentials, if not, that's okay to, however, what is your experience on this topic? More times than not, life training is worth a lot more than credentials.
13. Do you have any other information that connects or compliments this topic/segment? Another article, booklet, audiotape -- anything -- go-ahead pull it out and gather it all together.
14. Have you heard any short anecdotes on this topic? If so, what were they, who was the source? Can you interview them to hear it again? Give them the credit; it makes you more attractive on the topic?
15. Does your information need visual assistance? Graphics, pictures, charts, models. Anything come to mind as a possibility? Draft out every idea so they can grow. Use the research you are doing to spark your creativity. If someone presents it in words, can you do it in a model or drawing?
16. Are there any ebooks on the topic? What about special reports? Paid or free? If purchased, does it compliment your topic or how can you create a different angle and use it to compliment? Can you creat
Every region possesses some particular characteristics based on the people who reside in it. These characteristics can reflect the region’s economy, social behavior, social customs, geographical location, commerce, industrialization, religion, and other things.The term ‘demographics’ is in essence a shortened form of what we can call 'population characteristics'. Demographics include age, per capita income, mobility (in terms of travel time to work or number of vehicles available), educational and academic level of the people, value of ownership (that includes properties and assets like homes
11. Do some research on the Internet and Amazon. What other information is available on this? How old is this information? Create a file in your word processing software and call it "[your topic/subject] research." Do the research in small chunks or big ones. Don't read until you have collected 10-20 pages. Set a time limit on the research and/or number of pages of research notes. Don't forget to track the URL source. Keep cutting and pasting the information in as you progress.
12. What do people need to know about you? Why do you want to tell this or teach it? Do you have any credentials, if not, that's okay to, however, what is your experience on this topic? More times than not, life training is worth a lot more than credentials.
13. Do you have any other information that connects or compliments this topic/segment? Another article, booklet, audiotape -- anything -- go-ahead pull it out and gather it all together.
14. Have you heard any short anecdotes on this topic? If so, what were they, who was the source? Can you interview them to hear it again? Give them the credit; it makes you more attractive on the topic?
15. Does your information need visual assistance? Graphics, pictures, charts, models. Anything come to mind as a possibility? Draft out every idea so they can grow. Use the research you are doing to spark your creativity. If someone presents it in words, can you do it in a model or drawing?
16. Are there any ebooks on the topic? What about special reports? Paid or free? If purchased, does it compliment your topic or how can you create a different angle and use it to compliment? Can you creat
Many small business owners do little to no activities to promote their products and services. But, ask yourself this, "If I don't promote my services, how will people know what I have to offer?" We are all consumers and everyday we see or hear ads promoting ones product or service. Well, you may not have the budget for monthly radio, TV, or print ads; but there are several low cost ways you can promote your services. These are the most common ways:Flyers & Brochures News Releases Networking Public Speaking Discount Coupons Online Directories News
14. Have you heard any short anecdotes on this topic? If so, what were they, who was the source? Can you interview them to hear it again? Give them the credit; it makes you more attractive on the topic?
15. Does your information need visual assistance? Graphics, pictures, charts, models. Anything come to mind as a possibility? Draft out every idea so they can grow. Use the research you are doing to spark your creativity. If someone presents it in words, can you do it in a model or drawing?
16. Are there any ebooks on the topic? What about special reports? Paid or free? If purchased, does it compliment your topic or how can you create a different angle and use it to compliment? Can you create an affiliate with their product? Do you want to use it as a marketing lead-in or as a bonus?
Boy, that was tough thinking about all this and answering these questions. Yes, I agree. Yet, as I know you well see while reading them, how important they are to your success.
Now, the tough time comes, you need to sit down and answering them. Not just once, however, on a regular basis. Like minimum once a year.
Take the time, it's the best time you will ever spend working "on" your business. Best wishes on your journey. If you need guidance, let me know.
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