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Casual Articles - Features and Benefits Brainstorming
Feedback is a gift – when done properly. The very word strikes fear into the hearts of millions of workers every day, because the only time they get feedback is when it is rolled by a manager who wants to criticise – yet put a bit of positive spin on it.Ever been there? I know I have and it sets off that internal groan, because you know just what’s coming.Feedback is a gift – remember that at the start of this piece? It can be a gift where used constructively, consistently and with goodwill. It is available to all of us, all the time, whether we are a manager or an employee with a manager. It is available two-way and when used that way is a valuable tool for developing everyone in your organisation, department or team, however big you are, however small.In fact personal self-feedback can be the ‘holy grail’ of development, where we get to be thoroughly honest with ourselves about how we are doing (and accepting self-praise when it goes well).Back to others – how do we get feedback to work so that people really embrace it rather than run away from it?Here are ten little tips to help you get the best from Feedback:-1.Be Consistent!Be consistent and give regularly – be a model for others to observe and then do themselves.2.Receive Feedback YourselfBy personally asking for and receiving feedback you will receive much more you can use positively than to your detriment.3.Value the PotentialWe get too little truth in our lives as managers. People are nice to us face-t
Here is a few questions that will help speed your progress: * What does it look like? * What does it do? * How does it help? * What unique advantage does it offer?
How is it different from other products/services?
Your goal is to list at least 10 featu
If you are doing a carwash fundraiser it is important to do an excellent job on each car that comes through and this will help you in your annual carwash because each year the same people will comeback. It also helps every other nonprofit group in the city who has a carwash fundraiser because if people get a good job they are more likely to get their car washed during a carwash fundraiser again.One of the biggest complaints from people who go to carwash fundraisers is water spots that are left on their windshield or their car after they leave. This does not need to happen and there are ways to prevent water spots.One of the best ways is to use a wetting agent such as Liquid Organic Cleaner from Amway. It only takes a very small amount such as a tablespoon in each bucketful of soapy water. It also makes sense not to use too much soap because that can cause soap streaks, which is the second biggest complaint of carwash fundraiser customers.Your carwash fundraiser should be concerned with quality control and even though it is a simple carwash fundraiser for a youth nonprofit group it still makes sense to do a good job because that is what people are paying for when they bring their dirty cars to you. Perhaps you will consider all this in 2006.
I complete this exercise even when I think I'm sure that I have it done. The mind plays some funky games, by redoing this exercise, my thoughts zone into what I'm working on, and my mind becomes razor sharp.
In other words, if I am writing marketing copy and I do this every day for many different projects, even though I did the exercise yesterday for the same project, I repeat it without looking at the previous version.
Almost every time something new emerges that surprises the ding-dongs out of me. This works on the principle that when you dump it on a page, your mind becomes free to allow what is underneath to rise to the top.
By Hand Method
On a new sheet of paper, draw a vertical line down the center into two columns. Title the left column "Features" and the right "Benefits."
Let’s first start by listing the features. Leave the Benefits for after you dumped as far as you can at this sitting. Features are the adjectives that describe the product or service.
Here is a few questions that will help speed your progress: * What does it look like? * What does it do? * How does it help? * What unique advantage does it offer?
How is it different from other products/services?
Your goal is to list at least 10 featur
Have you ever walked into a store and things looked sloppy? Stores should have nice neat displays, right? Normally, yes, but sometimes they get a bit messy on busy days and we all understand how that can happen.But what if you were to walk into a store as soon as it opened in the morning and the place looked liked it had been ransacked? What would you think?You'd probably think it wasn't very professional-looking. If a rack of shirts was haphazardly thrown together, with all the styles, colors and sizes mixed up, you'd probably walk right past it without giving it a second glance.If a sales associate wouldn't answer your questions or help you find something, you would consider that unprofessional, too, not to mention rude.When we do business in the offline world we expect a professional appearance and professional manner from those who deal with customers. The same is true for online businesses.Your business depends on how professional you are. Your website, your customer service and the appearance and quality of your work all reflect upon you, the business owner.Two key factors of professionalism:Good Customer Service/RelationsQuality Appearance and Writing SkillsRecently I had problems submitting information to several websites. After trying for several days I finally e-mailed for technical support. (After all, the website owners had messages posted that said to contact them at any time.)I didn't expect an immediate reply to my inquiries. I know they're bu
In other words, if I am writing marketing copy and I do this every day for many different projects, even though I did the exercise yesterday for the same project, I repeat it without looking at the previous version.
Almost every time something new emerges that surprises the ding-dongs out of me. This works on the principle that when you dump it on a page, your mind becomes free to allow what is underneath to rise to the top.
By Hand Method
On a new sheet of paper, draw a vertical line down the center into two columns. Title the left column "Features" and the right "Benefits."
Let’s first start by listing the features. Leave the Benefits for after you dumped as far as you can at this sitting. Features are the adjectives that describe the product or service.
Here is a few questions that will help speed your progress: * What does it look like? * What does it do? * How does it help? * What unique advantage does it offer?
How is it different from other products/services?
Your goal is to list at least 10 featu
Here are a few of the perils of Internet job searching: e-mail harvesters, affiliate hunters, identity thieves, money launderers, crooks looking for mules, and traffickers in stolen goods.And these are just some of the scams I've come across this year.There are thousands of these job scams online; that's the bad new. The good news is that there are thousands of legitimate jobs online too. The art is in distinguishing between the two -- and yes, it is an art -- and yes, it is possible. But it takes some work.I own an online job service, so I see online jobs every day of the year, and I see a definite trend. The scammers are getting better at scamming.First I'll explain the "tricks" of e-mail harvesters. They sit at their expensive computers and make up non-existent jobs. They are highly creative and write job descriptions that could fool a mother with sixth sense; then they post the job online in all the popular places. I get these every day. Here is one of the methods I use to test the legitimacy of the post...I apply for the job. In order to determine if a post is a scam or not, I use a different e-mail address for each job that I apply for -- which means that I have a lot of e-mail addresses. I do this because it's important to know what happens after a specific contact has been made, one way to know that is by assigning each job its own e-mail account. After applying, I wait for a response; if it's a scam, I'll usually have a response in a very short period of time.Eighty percent of the time, this is what happens: I get
By Hand Method
On a new sheet of paper, draw a vertical line down the center into two columns. Title the left column "Features" and the right "Benefits."
Let’s first start by listing the features. Leave the Benefits for after you dumped as far as you can at this sitting. Features are the adjectives that describe the product or service.
Here is a few questions that will help speed your progress: * What does it look like? * What does it do? * How does it help? * What unique advantage does it offer?
How is it different from other products/services?
Your goal is to list at least 10 featu
Sir Alex Ferguson has just celebrated his 1000 game in charge of Manchester United, probably the world's most successful soccer team.I have a great deal of respect for Sir Alex as a man manager. However, I always feel that he's misrepresented in the media. The press portrays him as this big, bad, angry guy who manages his team by aggression, bullying, shouting and throwing teacups and football boots around the room.I don't think there's any doubt that he does get angry when his team aren't performing but there's another side to his personality that people don't see or don't want to see. As Peter Schmeichel the ex Man United goalkeeper said in a recent newspaper article - "The kind and understanding side to his personality is something people outside United don't see. Fergie can be explosive, yet once he'd got a problem out into the open and dealt with it, it was gone. He never bore grudges. One minute he'd be furious, the next he'd ask - How's your family."I've spent many years studying successful managers whether they're in business or in sport, trying to establish what makes the good guys so good. I have absolutely no doubt in my mind that these managers and coaches know: 1 - How to do all the business parts of the job 2 - How to do all the human parts of the jobSuccessful managers and business owners know that to get the best out of their people they need to concentrate on the human interactions and make that emotional connection.They've discovered that you must be "tough enough to care."
Let’s first start by listing the features. Leave the Benefits for after you dumped as far as you can at this sitting. Features are the adjectives that describe the product or service.
Here is a few questions that will help speed your progress: * What does it look like? * What does it do? * How does it help? * What unique advantage does it offer?
How is it different from other products/services?
Your goal is to list at least 10 featu
IntroductionSeasonal merchandising refers to the process of merchandising that is the management of products and stocks according to the seasonal trends or fashions prevailing in the market. Seasonal merchandising is fast becoming the mantra in the Indian retail scenario.Seasonal merchandising has its own benefits as well as limitations. The following points analyze the concept as a whole:Accurate forecastingIn order to generate more sales through seasonal forecasting, it is necessary to be able to forecast the market trends accurately. You should have a fair idea of what is in demand in the international market and in other markets in your country. A trend might be very popular in one country, but it might not have the potential to dominate the national market. You should have the ability to determine which trend is just a passing fad and which one is likely to become popular and manage your stocks accordingly. A wrong forecast can lead your firm to great troubles.TimelinessTimeliness is the key to successful seasonal merchandising. While deciding to stock a particular product, you should ensure that you are not bringing in a trend earlier than its time. At the same time, you also need to ensure that you are not stocking an outdated item. You have an added advantage over other retailers if you are able to spot a trend and be the first to stock it in your store.Customer baseWhile undertaking seasonal merchandising, you should have a fair idea of what customers each type of seasonal product would attrac
Here is a few questions that will help speed your progress: * What does it look like? * What does it do? * How does it help? * What unique advantage does it offer?
How is it different from other products/services?
Your goal is to list at least 10 features.
Now let us switch to the "Benefits" column. Here you need to describe the outcome (results) of each feature. They need to describe the results of the feature you listed. If you don't come up with anything, ask yourself if that is really a feature. If not, scratch it out and keep moving down.
Here are a few questions to get you started: * How does that particular feature bring value to the customer? * Will they sleep better, eat better, make more money, or what better because they have it?
Next, contact some prospects or past customers (not current customers). Ask them to identify the benefit they see in your product/service. Usually they can give you benefits you could not see. This is usually an eye-opening experience so don't skip over it.
Now, number each of the benefits in significant order from the prospect's perception. You can number them and then e- mail ten or so prospects, present and past customers, and ask them to number them. Then you can see how well you know your prospects. If you are way off to their perspective, then at least you know you need to get
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