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  • Casual Articles - How to Create a Countdown Marketing Calendar

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    P>Example: Count down days until seminar. 20 marketing days to go until seminar.

    Any doesn't matter which calendar method you use, you will need to write down your measurements or your mini-results that will deliver the end results you wa

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    Just like there are reverse dictionaries, there is a reason to create a count down calendar. A count down calendar starts with Franklin Covey’s philosophy, "start with the end in mind."

    The biggest advantage to a countdown calendar is that it makes you think and focus harder as well as makes the planning easier.

    First, you write down the exact results you want or expect. Let’s say you have a teleclass, seminar, speaking engagement you are delivering on X date. This becomes your D-day -- sort of speaking. It may be end of the event planning, however, it can also be the beginning of your follow-up plan. For simplicity sake, let us stop at the D-day point.

    Now you can prepare a count down calendar in several ways. One way would be to use a calendar with the days of the month filled in. You mark down the D-day and then you back track from there to today.

    Count down the days until __________. Number of marketing days to go until __________.

    Example: Count down days until seminar. 20 marketing days to go until seminar.

    Any doesn't matter which calendar method you use, you will need to write down your measurements or your mini-results that will deliver the end results you wan

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    it makes you think and focus harder as well as makes the planning easier.

    First, you write down the exact results you want or expect. Let’s say you have a teleclass, seminar, speaking engagement you are delivering on X date. This becomes your D-day -- sort of speaking. It may be end of the event planning, however, it can also be the beginning of your follow-up plan. For simplicity sake, let us stop at the D-day point.

    Now you can prepare a count down calendar in several ways. One way would be to use a calendar with the days of the month filled in. You mark down the D-day and then you back track from there to today.

    Count down the days until __________. Number of marketing days to go until __________.

    Example: Count down days until seminar. 20 marketing days to go until seminar.

    Any doesn't matter which calendar method you use, you will need to write down your measurements or your mini-results that will deliver the end results you wa

    Business Coach Explains To You How Build Solid Business Foundations
    Make sure you have solid foundations.Have you ever seen a skyscraper being built?The first thing they do to build it is to dig down.It’s a little strange to see, but it makes sense if you think about it.By digging down and making sure all the foundations are in place, and making sure they are rock solid… the building can then reach up towards the sky.Without the ro
    your D-day -- sort of speaking. It may be end of the event planning, however, it can also be the beginning of your follow-up plan. For simplicity sake, let us stop at the D-day point.

    Now you can prepare a count down calendar in several ways. One way would be to use a calendar with the days of the month filled in. You mark down the D-day and then you back track from there to today.

    Count down the days until __________. Number of marketing days to go until __________.

    Example: Count down days until seminar. 20 marketing days to go until seminar.

    Any doesn't matter which calendar method you use, you will need to write down your measurements or your mini-results that will deliver the end results you wa

    Chinese Steel in Giant Dam Project Questioned by Think Tank
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    ys. One way would be to use a calendar with the days of the month filled in. You mark down the D-day and then you back track from there to today.

    Count down the days until __________. Number of marketing days to go until __________.

    Example: Count down days until seminar. 20 marketing days to go until seminar.

    Any doesn't matter which calendar method you use, you will need to write down your measurements or your mini-results that will deliver the end results you wa

    Who Are You? What Do You Do? (And Does Anyone else Know?)
    Who are you?What do you do?What phrase or few words do others use when they describe you and your business to others? Is this different or the same no matter who is doing the describing (you mom says pretty much the same thing as your insurance broker?)We're talking here about your unique brand Because people don't really buy a product o
    P>Example: Count down days until seminar. 20 marketing days to go until seminar.

    Any doesn't matter which calendar method you use, you will need to write down your measurements or your mini-results that will deliver the end results you want. I use the pivoting question, "What is it going to take to..." to get my thinking moving in the right direction. I like to think through and write these on the back of my calendars. This gives me a bird’s eye view for that particular commitment that my software does not provide.

    Another way would be to use a blank form like this with the appropriate number of days in between. Then cross out the days that you will do any marketing -- say Sundays or days filled with other requirements. For my teleclass programs, my D-day back to Day 1 is always 3 weeks, so I have created a regular calendar for these. In fact, I use green color paper to print out the calendar.

    If you don't want to create your own, visit your local office supply store, they have countdown calendars available for purchase (blank planning books).

    A third way to complete a countdown calendar would be to complete it in a linear form.

    Day 21: Speaking event results I desire -- desc

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