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    Lack of Honesty in Corporate Marketing Departments
    In our society we have a real problem with honesty amongst people. So many people will lie to save a dollar or two. They will steal from you without even thinking twice at all about it? Even friends who tell you that you can trust them turn out to be thieves or pathological liars. This fact causes issues in the business world and it is most prevalent in Corporate Marketing Departments as they like to sling a little bull and misdirection. But we should not be surprised, as this happens throughout society.We have clergy molesting children and folks telling us you can trust me because, well because; “I am a Christian!” Ouch, run when you hear that one, if someone has to tell you that you can trust them, then you know there is a problem indeed. Why are people so dishonest? Our own government is often dishonest and not just those purported stories about the leadership, that is politics, I mean everything else.We have government workers using government credit cards to take their personal cars to the car wash and folks going to the local Tavern and writing it off as a “Strategy Sess
    G THE SPOT

    Imagine living a life where everything you crave – everything you do – actually hits the spot, leaving you present, alive, satisfied and fulfilled. What could be more desirable than that?

    The trick is, in order to know what it will take to hit that spot, you have to know exactly where the spot is. Or in other words, you have to know what you really want. Deep down inside, in the core of who you are.

    Do you want peace of mind? If you are looking for it in a cookie, a new car or a greater level of material success, you probably won’t find it.

    Does that mean that you shouldn’t strive for or enjoy those things? Not at all. It just means that you shouldn’t look to satisfy your deep-rooted craving for peace of mind in the car dealership. They only sell cars.

    For peace of mind you have to shop somewhere else.

    THE PRINCE ANDTHE CHICKEN F

    Event Marketing: Nobody Ever Knows They Got Joining Instructions
    It's true! Ask any delegate whether they got their joining instructions and they'll look at you blankly. If you explain that we sent you a letter describing the event and how to get here; a small glimmer of light starts to burn. This piece of event jargon is one of the few technical terms that delegates don't really need to know about.To give your delegates complete confidence that your event is well organized and that their every need has been considered, it is well worth the preparation time to design comprehensive joining instructions. Not only should this limit the number of calls and emails to clarify small details about the event, it will also help to orientate the delegates to the venue and the overall shape of the event before they arrive.Joining instructions should clearly describe all of the following:• The title of the event.• The date and programmed start and finish times for the event.• The name and address of the venue.• Telephone number(s) for the venue.• Travel directions and approximate travel times for automobile, train
    YOU CAN NEVER GET ENOUGH OF WHAT YOU DON’T REALLY WANT

    Life keeps getting faster and faster. More and more, we spend our time trying to make things happen, fitting more into each minute than ever before. But somehow, we are neither satisfied nor fulfilled. Why? Because the things we’re running after so fervently are in most cases not the things we really want.

    And, if what you go after is not what you really, truly want, it will never satisfy you. You will always be left wanting more.

    In fact, you can never get enough of what you don’t really want.

    COOKIES VERSUS APPLES

    Here’s an example: When you crave cookies and eat one, more often than not your craving won’t be satisfied. In fact, sometimes eating one cookie actually makes your craving stronger.

    In contrast, when you crave a juicy red apple and eat it you almost never need to eat another one. The first apple hits the spot.

    That’s because what draws you to the apple is a craving for things that actually can be found in an apple. Things like vitamins, fiber and healthy sweet energy – the very things that are abundant in a fresh, juicy fruit.

    But, in many cases, the craving that draws you to a cookie can’t be satisfied by a cookie. Or even more than one.

    There’s nothing much that your body wants in a cookie. So when you crave that cookie it’s probably not really a physical craving. What you want is more likely a “soul food’; i.e. something emotional or even spiritual. You might, for example, be craving the experience of sweetness, goodness, pleasure, connection, abundance, a sense of security or comfort.

    If you associate cookies with those feelings you’ll keep going for the cookies. But unfortunately, no matter how many cookies you eat, your craving will never be satisfied.

    In fact, rather than making you satisfied and fulfilled, most of the time giving yourself a lot of what you don’t really want does the very opposite – it makes your craving even bigger. This is true whether we’re talking about cookies, booze, money, ‘toys’, a bigger house, or a more exciting relationship.

    That’s why, sometimes, the people who have the biggest share of the things we are all striving for - things like money, success and adulation – end up on drugs.

    That’s because money, success and adulation are not what they really want. They really want the happiness, pride, love, connection, purpose, beauty, fulfillment and appreciation that they associate with those things.

    There’s nothing wrong with fame and fortune – like there’s nothing wrong with cookies – as long as you aren’t using those things to satisfy a craving for something else.

    CRAVINGS AND ADDICTION

    In fact, this is one definition of addiction – the insatiable need to satisfy a deeply rooted craving with something that simply can’t satisfy it.

    When your craving for something is healthy, indulging that craving will not only satisfy you, it will allow you to be more present in your life. Enjoying a gourmet meal, an evening by the beach, a passionate connection with another person, or a glass of good wine can all enhance your sense of joy and aliveness.

    But when your craving is unhealthy or addictive, the opposite is true. Rather than bringing you into the present, indulging the craving will distract and dull you.

    And when you can’t indulge the craving – if, for example, you fail to achieve the level of material success you think you need – it will disappoint and frustrate you too.

    HITTING THE SPOT

    Imagine living a life where everything you crave – everything you do – actually hits the spot, leaving you present, alive, satisfied and fulfilled. What could be more desirable than that?

    The trick is, in order to know what it will take to hit that spot, you have to know exactly where the spot is. Or in other words, you have to know what you really want. Deep down inside, in the core of who you are.

    Do you want peace of mind? If you are looking for it in a cookie, a new car or a greater level of material success, you probably won’t find it.

    Does that mean that you shouldn’t strive for or enjoy those things? Not at all. It just means that you shouldn’t look to satisfy your deep-rooted craving for peace of mind in the car dealership. They only sell cars.

    For peace of mind you have to shop somewhere else.

    THE PRINCE ANDTHE CHICKEN FA

    Letting Your Holiday Villa in France - Spain and Portugal - Should You Bother With An Agent
    Owners of villas in France, Spain and the Algarve use agents for two main reasons: firstly they don't know how to market their house, and secondly, they worry about damage to their house. Agents can help with both of those things to some extent, but are they worth the commission? The answer is it depends.Marketing is more than just advertising. The villa rental market in Europe is now very price sensitive, at all levels. Customers do their research and know precisely what a villa is worth. Set your pricing too high and your house will stand empty: set it too low and you will be full by March and wish you had asked more. A good agent can tell you what it is worth and has a lot of data on which to base that advice. But do your research and you will know what your villa is worth as well. If you are confident in your ability to do that then you can save yourself a commission.You might need help describing your villa to the best effect. For example, your views might be stunning, but sadly that is not worth much in the market these days - to some customers 'stunning views' sounds l
    r one. The first apple hits the spot.

    That’s because what draws you to the apple is a craving for things that actually can be found in an apple. Things like vitamins, fiber and healthy sweet energy – the very things that are abundant in a fresh, juicy fruit.

    But, in many cases, the craving that draws you to a cookie can’t be satisfied by a cookie. Or even more than one.

    There’s nothing much that your body wants in a cookie. So when you crave that cookie it’s probably not really a physical craving. What you want is more likely a “soul food’; i.e. something emotional or even spiritual. You might, for example, be craving the experience of sweetness, goodness, pleasure, connection, abundance, a sense of security or comfort.

    If you associate cookies with those feelings you’ll keep going for the cookies. But unfortunately, no matter how many cookies you eat, your craving will never be satisfied.

    In fact, rather than making you satisfied and fulfilled, most of the time giving yourself a lot of what you don’t really want does the very opposite – it makes your craving even bigger. This is true whether we’re talking about cookies, booze, money, ‘toys’, a bigger house, or a more exciting relationship.

    That’s why, sometimes, the people who have the biggest share of the things we are all striving for - things like money, success and adulation – end up on drugs.

    That’s because money, success and adulation are not what they really want. They really want the happiness, pride, love, connection, purpose, beauty, fulfillment and appreciation that they associate with those things.

    There’s nothing wrong with fame and fortune – like there’s nothing wrong with cookies – as long as you aren’t using those things to satisfy a craving for something else.

    CRAVINGS AND ADDICTION

    In fact, this is one definition of addiction – the insatiable need to satisfy a deeply rooted craving with something that simply can’t satisfy it.

    When your craving for something is healthy, indulging that craving will not only satisfy you, it will allow you to be more present in your life. Enjoying a gourmet meal, an evening by the beach, a passionate connection with another person, or a glass of good wine can all enhance your sense of joy and aliveness.

    But when your craving is unhealthy or addictive, the opposite is true. Rather than bringing you into the present, indulging the craving will distract and dull you.

    And when you can’t indulge the craving – if, for example, you fail to achieve the level of material success you think you need – it will disappoint and frustrate you too.

    HITTING THE SPOT

    Imagine living a life where everything you crave – everything you do – actually hits the spot, leaving you present, alive, satisfied and fulfilled. What could be more desirable than that?

    The trick is, in order to know what it will take to hit that spot, you have to know exactly where the spot is. Or in other words, you have to know what you really want. Deep down inside, in the core of who you are.

    Do you want peace of mind? If you are looking for it in a cookie, a new car or a greater level of material success, you probably won’t find it.

    Does that mean that you shouldn’t strive for or enjoy those things? Not at all. It just means that you shouldn’t look to satisfy your deep-rooted craving for peace of mind in the car dealership. They only sell cars.

    For peace of mind you have to shop somewhere else.

    THE PRINCE ANDTHE CHICKEN F

    The Three Elements of Building Long Term, Profitable Business Relationships
    There are three basic elements of building long term profitable business relationships. What needs to be kept in mind is that the following process should be followed FOR EACH PROSPECT. This can result in some “extra work” but the payoff is well worth the additional effort. The biggest obstacle in relationship development processes that I see is they don’t get very specific with regards to individual prospects. By observing the following steps and becoming creative in the ways you apply them, you can rest assured that the outcomes will be what you want them to be for both you and your prospects.1. BEGIN AT THE ENDA. Compose a short story of what the relationship with the prospect looks and feels like, how much money this relationship will bring into the company over a specified period of time and how much value and joy your organization will bring to the prospect (what you will give so that you can receive)B. Devise a written plan detailing the steps that will be taken to create the desired outcome; obtain input from everyone in the value-chain who will have an im
    your craving will never be satisfied.

    In fact, rather than making you satisfied and fulfilled, most of the time giving yourself a lot of what you don’t really want does the very opposite – it makes your craving even bigger. This is true whether we’re talking about cookies, booze, money, ‘toys’, a bigger house, or a more exciting relationship.

    That’s why, sometimes, the people who have the biggest share of the things we are all striving for - things like money, success and adulation – end up on drugs.

    That’s because money, success and adulation are not what they really want. They really want the happiness, pride, love, connection, purpose, beauty, fulfillment and appreciation that they associate with those things.

    There’s nothing wrong with fame and fortune – like there’s nothing wrong with cookies – as long as you aren’t using those things to satisfy a craving for something else.

    CRAVINGS AND ADDICTION

    In fact, this is one definition of addiction – the insatiable need to satisfy a deeply rooted craving with something that simply can’t satisfy it.

    When your craving for something is healthy, indulging that craving will not only satisfy you, it will allow you to be more present in your life. Enjoying a gourmet meal, an evening by the beach, a passionate connection with another person, or a glass of good wine can all enhance your sense of joy and aliveness.

    But when your craving is unhealthy or addictive, the opposite is true. Rather than bringing you into the present, indulging the craving will distract and dull you.

    And when you can’t indulge the craving – if, for example, you fail to achieve the level of material success you think you need – it will disappoint and frustrate you too.

    HITTING THE SPOT

    Imagine living a life where everything you crave – everything you do – actually hits the spot, leaving you present, alive, satisfied and fulfilled. What could be more desirable than that?

    The trick is, in order to know what it will take to hit that spot, you have to know exactly where the spot is. Or in other words, you have to know what you really want. Deep down inside, in the core of who you are.

    Do you want peace of mind? If you are looking for it in a cookie, a new car or a greater level of material success, you probably won’t find it.

    Does that mean that you shouldn’t strive for or enjoy those things? Not at all. It just means that you shouldn’t look to satisfy your deep-rooted craving for peace of mind in the car dealership. They only sell cars.

    For peace of mind you have to shop somewhere else.

    THE PRINCE ANDTHE CHICKEN F

    Top 5 Consumers Demands for Home Equity Loans and Credit Lines
    Over the years of originating home equity loans, I have formulated some key theories about what consumers want and benefit from with their second mortgages. My theories are based on feed back from my clients, and noted observations over the last few years. With the real estate boom in the rear-view mirror, it is important to take a moment and consider the driving forces of home equity lending. Let us take a few moments and explore the core benefits of person taking out a secure loan with their home's equity.1. Quicker Access to Cash: Bottom line, people want cash available when they need it, whether it for purchasing a car, a second home or refinancing their loans. This explains the increased popularity for home equity credit lines.2. Consolidate Debt: American like to spend with credit, and credit card debt can hinder finances quickly. Fortunately homeowners have figured out how effective debt consolidation can be as demonstrated with many home equity loans. All too often I have seen people abuse credit and it gets them into trouble. No big screen TV is worth the heada
    craving for something else.

    CRAVINGS AND ADDICTION

    In fact, this is one definition of addiction – the insatiable need to satisfy a deeply rooted craving with something that simply can’t satisfy it.

    When your craving for something is healthy, indulging that craving will not only satisfy you, it will allow you to be more present in your life. Enjoying a gourmet meal, an evening by the beach, a passionate connection with another person, or a glass of good wine can all enhance your sense of joy and aliveness.

    But when your craving is unhealthy or addictive, the opposite is true. Rather than bringing you into the present, indulging the craving will distract and dull you.

    And when you can’t indulge the craving – if, for example, you fail to achieve the level of material success you think you need – it will disappoint and frustrate you too.

    HITTING THE SPOT

    Imagine living a life where everything you crave – everything you do – actually hits the spot, leaving you present, alive, satisfied and fulfilled. What could be more desirable than that?

    The trick is, in order to know what it will take to hit that spot, you have to know exactly where the spot is. Or in other words, you have to know what you really want. Deep down inside, in the core of who you are.

    Do you want peace of mind? If you are looking for it in a cookie, a new car or a greater level of material success, you probably won’t find it.

    Does that mean that you shouldn’t strive for or enjoy those things? Not at all. It just means that you shouldn’t look to satisfy your deep-rooted craving for peace of mind in the car dealership. They only sell cars.

    For peace of mind you have to shop somewhere else.

    THE PRINCE ANDTHE CHICKEN F

    Changing One Self - A Real Life Story
    Even back then when I was a little kid I knew what I wanted in life. The only problem was that I didn?t know how to get it. When I started poking around the idea of what drives people to succeed, I found many willing to share their experience. From friends to people on the street to experts like Brian Tracy, Napoleon Hill and so on. The most important quality to possess is knowledge about one self, the ability to believe in him/herself and taking action in your created direction.To have a conviction that is unwavering, even if everyone and everything around you is falling apart. What makes a person great (not in the sense that he?s heavy or tall, but truly great) is his commitment to doing the things he says he will do and does so without hesitation or fear.In other words, successful people, in my opinion, are those who recognize the opportunity and are willing to act upon it. Just seeing isn?t enough though, seizing the moment at the right time is critical. Doing so with character, a clear objective, passion, commitment, positiveness and fearlessness, whic
    G THE SPOT

    Imagine living a life where everything you crave – everything you do – actually hits the spot, leaving you present, alive, satisfied and fulfilled. What could be more desirable than that?

    The trick is, in order to know what it will take to hit that spot, you have to know exactly where the spot is. Or in other words, you have to know what you really want. Deep down inside, in the core of who you are.

    Do you want peace of mind? If you are looking for it in a cookie, a new car or a greater level of material success, you probably won’t find it.

    Does that mean that you shouldn’t strive for or enjoy those things? Not at all. It just means that you shouldn’t look to satisfy your deep-rooted craving for peace of mind in the car dealership. They only sell cars.

    For peace of mind you have to shop somewhere else.

    THE PRINCE ANDTHE CHICKEN FAT

    Here’s a little kabbalistic story for you.

    Once, a king sent his only son, a handsome prince, to make his fortune in a country far across the sea. In that country, it was said, gold and jewels were so abundant that they were lying in the streets.

    The prince was excited by the opportunity. Although his ship took several months to make the long journey, at last he arrived at the far-away country. As soon as he set foot on shore he saw that all the rumors were true – the ground was literally covered with precious stones and gold. Quickly he picked up a handful and put them in his pocket.

    Armed with his newfound riches, the prince entered a shop filled with delicacies. He picked out some delicious foods and went to the counter to pay. To his shock and dismay, when he held out a large diamond to the shopkeeper, the man looked at him as if he was crazy. “What are you trying to give me?” he asked angrily. “A worthless stone! If you want to buy something here, you’ll need to do better than that! You’ll need to bring in some chicken fat! That’s the only currency we accept here.”

    “Well,” thought the resilient prince, getting over his shock, “A person has to live. I’ll just have to get hold of enough chicken fat to keep me going while I’m here. Once I’m established, I can easily go out and collect a fortune of gold and jewels.” Being rather clever, he managed to somehow acquire a few starter chickens, selling their fat at a good profit. He reinvested and over the course of several years amassed a great store of chicken fat. He was able to afford a lovely big house, servants and expensive furniture.

    The prince stayed on for twenty years – until he had accumulated the largest stock of chicken fat in the entire country. He was tremendously pleased with his success. Finally, he decided that it was time to go home, but he was so proud and excited about his success in buying and selling chicken fat that he forgot all about the gold and jewels he came for.

    So, at the end of the twentieth year, he loaded up his ship with his hard-earned chicken fat and set sail.

    When the prince at last arrived at the palace, he watched proudly as his servants unloaded the treasure at the feet of the king. But his father’s expression caused his heart to drop.

    ”Chicken fat!” declared His Majesty in dismay. “Twenty years of working to make your fortune and all you could bring home is chicken fat!!”

    Suddenly the prince remembered why he had traveled to that distant country in the first place. Frantically, he searched the pockets of his clothing – but all he could find was the handful of treasure that he had picked up from the street on the very first day.

    CHICKEN FAT AND YOU

    Like our prince, most of us have gotten very, very busy collecting chicken fat.

    True, if you do manage to cleverly invest, as he did, you might acquire a lovely home, beautiful furniture and maybe even servants. But those things, desirable as they may be, are only a means to an end. If you can’t remember why you are here, you’ll never be able to get what you really came for.

    HOW TO ACCUMULATE A TREASURE

    If, on the other hand, you want to accumulate a real treasure, this is what you should do.

    First of all, stop whatever you’re doing right now and ask yourself why you’re doing it in the first place.

    Ask yourself what it is, deep down inside, that you really want. What, at the end of the day, will give you genuine and long-lasting satisfaction and pride? Wha

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