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    15 Sure-Fire Yellow Page Headlines Guaranteed to Get Attention
    I’ve been advising and counseling businesses on their Yellow Page advertising since 1976. During that period, I’ve placed ads in every media imaginable and consulted to over 7000 businesses. With those credentials, I feel capable and confident in recommending the easiest way to achieve a more successful marketing program. Whether it’s a newspaper, magazine, Yellow Page ad, or direct mailer, the headline is always king. It not only is the first thing seen, it sets the tone for the entire promotion that follows. Yet creating one, is the critical procedure that’s often overlooked.I’ve seen the typical “Tire Experts,” or the “Low-Cost Leaders,” enough to fall soundly asleep. Every business assumes they have the best service or products at the best prices. If that is the case, then why shop and compare at all? After all, logic says that any company can provide the best item at the lowest cost. If all consumers are only concerned with these two issues, then why ever discuss anything else?But we know that this supposition is wrong. Marketing focus groups have proven that buyers are also interested in guarantees, longevity, brand names, style, fashion, convenience, ease-of-use, prompt and courteous service, and a multitude of other factors. Therefore, why not tap into their actual needs and wants? That is the primary responsibility of a business anyway; to fill a need. Of course, one can also create a need where one didn’t exist before.For instance, a pest control company may tout their, “environmental-friendly” chemical, hinting that the other guys are poisoning everything they touch. Or a dentist might discuss their “pain-
    sts ,mail order,mailing list,business mailing list,email mailing list,consumer mailing list"; google_ad_channel ="4333180569"; google_alternate_ad_url = "http://ezinearticles.com/includes/adsense/alt-ads/Business-Marketing-POS3.html"; google_ad_width = 160; google_ad_height = 600; google_ad_format = "160x600_as"; google_color_border = "FFFFFF"; google_font = "Verdana"; google_font_size = "10pt"; google_color_bg = "FFFFFF"; google_color_link = "0000FF"; google_color_url = "000000"; google_color_text = "000000"; google_ad_region = "test"; //-->

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    • Job Interviews: Plan Your Appearance to Make a Great First Impression
      Your personal appearance is a critical component of that all-important first impression when you walk into the room for your interview.So plan ahead!Some people don't think about what they're going to wear until the morning of the interview. Then they scramble to find something that's appropriate, clean, and doesn’t look like it’s been slept in.Imagine putting on that rarely used suit an hour before your interview and discovering that it no longer fits!Plan your outfit in advance, try it on to make sure it fits well, and get it cleaned and pressed if necessary.When deciding what to wear, think "conservative business attire." Even if you are interviewing for a field job in which you'll wear jeans and steel-toed boots, those clothes are not appropriate for the interview. It's always better to dress "up" than to dress "down."The key is to look professional.Here are some preparation tips:• Think about your hair in advance and make sure it's as ready for the interview as your clothes. Do you need a haircut or touch-up on the color? This goes for mustaches and beards, too.• How are your teeth? If they’re not pearly white, consider using one of the many teeth-whitening products on the market today. Dingy teeth really can make a negative impression, so don’t ignore this.• Freshen your breath, especially if it's been a while (or if you've eaten or smoked) since brushing your teeth. Don't go into the interview chewing gum.• Do not plan to wear perfume or cologne. Having no noticeable scent is better than turning your interviewer off by wearing too much perfume/cologne (orRESOLVING THE "PROPRIETARY" DILEMMA... SHOULD YOU RENT YOUR OWN MAILING LIST TO OTHER BUSINESSES ?

      Mail order dealers are always looking for more people to send their offers to. You'll find this out in your own business. Besides sending your offers out to people who answer your ad, you can expand your business by doing mass mailings to lists of people who have responded to offers similar to yours. You can make extra profits by renting your customer list to other dealers.

      Take note of the term "renting." Too many people use the terms "buy" and "sell" when talking about mailing lists. Mailing lists are rented, not bought and sold. When you rent a mailing list, it is for onetime use. Any customers who order from you can, of course, be added to your permanent customer list. But you shouldn't send out more than once to a rented list. This is unethical, as it robs the owner of the mailing list of revenues. How would you like it if someone paid you once for the mailing list YOU were renting out, then used it three or four times? Each time he used it would be a rental fee you DON'T get. So, mailing lists are not bought and sold. They are rented.

      How should you go about setting up your customer list so you can gain rental income? If you don't have a computer, the best way to go about it is by purchasing some photocopier labels. These can be found at any office supply store. Type your names and addresses once on labels. This is your master set. Then, when you get an order for your list, photocopy your master list onto new labels.

      The best customers to send an offer to are ones who have bought in the past thirty days. A list of names and addresses that are less than thirty days old can be rented for a higher rate than older names. I wouldn't bother renting names that are more than ninety days old, unless you specifically say they are that old in your ads. Most smart dealers won't rent them, though, so it may be a waste of your time. Also, a list of people who have just inquired about offers, but not ordered, will not rent for too much.

      A good idea is to have a friend whose name and address you can add to your list. Then, have your friend pass on to you anything he or she receives from those who rent your list. That way, you can tell if someone is using your list more than once without paying. This is called "seeding" the list. Also, you will get offers you have never seen before, that you may want to respond to.

      How much should you rent your list for? Well, it all depends. Read the ad sheets and tabloids you get in the mail and see what others are charging. Use this as a guideline.

      Despite what other writers may say, don't count on making $100,000 per year renting lists. Some people do, but they are the ones who do ONLY that, who have large, multiple computer setups, and spend thousands in advertising. Let THEM do that. While you may make a much smaller amount renting your list, it's still money you didn't have before.

      In your ads, be sure to include how old your list is, how many names, and where they came from. For example: "125 Fresh, Active Mail Order Buyer's Names from my Order list, all less than 30 days old. $2.00 plus 2 first class stamps. Order today! (your name and address)."

      This ad can be used as a classified ad or a typeset one-inch ad. Labels usually come 33 to a page (3 columns of 11), so you can fill this order with four sheets. Your cost should be less than 50 cents, so you make $1.50 per order, plus your postage expense is nothing.

      Enclose your best offers with your list, up to the maximum weight for the amount of postage you requested, and you will make more money with the orders you receive. You will get a lot of dealers who will pay for your names, if they are priced right. Like I said, you won't get rich, but it's more money, and you'll get some orders for your other offers, too. Add the names of those who rent your list to the list of names you rent. After all, they're your customers too.

      Copyright 2004 by DeAnna Spencer

      DeAnna Spencer is a virtual assistant that helps entrepreneurs run a successful business by providing affordable administrative help. She also publishes a blog for small business owners. Visit this small business resource today.

      DeAnna Spencer - EzineArticles Expert Author

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      • Why Do Companies Outsource Offshore; Case Study
        So why do so many American Companies offshore overseas? You know the real problem is the over regulation and the over lawyering in the United States. It gets to the point with all the rules and regulations and government agencies screwing with you and people like Elliot Spitzer threatening to do a PR drive bye shooting on your company, stock valuations and such, that it is not really worth dealing with.It is not only about cheap labor, although shareholders equity and quarterly profits are king indeed. You see this is the Ayn Rand affect as much as anything else. It is also an issue of money flows and cycles, these issues have plagued civilization for thousands of years and cheap imported linen from Asia and Far Middle East nearly took down the UK. In the Deming years we got cocky too, over unioned and regulated our Auto Makers then too.We need to pay attention to money flows all the way around, Mexico, Canada, Malaysia, China, India, Singapore, Japan, South Korea, Brazil, Argentina, Columbia and this oil issue in the Middle East we send way too much money away and it is not re-circulating because we do not make anything in America anymore except maybe hamburgers [okay bad joke].If we would treat our companies here with respect and not over regulate them, over lawyer them and call them evil for merely participating in capitalism and free markets we could do a lot better off in America and we would then see an immediate reduction in offshoring and overseas job loses. Think on this in 2006.
      is by purchasing some photocopier labels. These can be found at any office supply store. Type your names and addresses once on labels. This is your master set. Then, when you get an order for your list, photocopy your master list onto new labels.

      The best customers to send an offer to are ones who have bought in the past thirty days. A list of names and addresses that are less than thirty days old can be rented for a higher rate than older names. I wouldn't bother renting names that are more than ninety days old, unless you specifically say they are that old in your ads. Most smart dealers won't rent them, though, so it may be a waste of your time. Also, a list of people who have just inquired about offers, but not ordered, will not rent for too much.

      A good idea is to have a friend whose name and address you can add to your list. Then, have your friend pass on to you anything he or she receives from those who rent your list. That way, you can tell if someone is using your list more than once without paying. This is called "seeding" the list. Also, you will get offers you have never seen before, that you may want to respond to.

      How much should you rent your list for? Well, it all depends. Read the ad sheets and tabloids you get in the mail and see what others are charging. Use this as a guideline.

      Despite what other writers may say, don't count on making $100,000 per year renting lists. Some people do, but they are the ones who do ONLY that, who have large, multiple computer setups, and spend thousands in advertising. Let THEM do that. While you may make a much smaller amount renting your list, it's still money you didn't have before.

      In your ads, be sure to include how old your list is, how many names, and where they came from. For example: "125 Fresh, Active Mail Order Buyer's Names from my Order list, all less than 30 days old. $2.00 plus 2 first class stamps. Order today! (your name and address)."

      This ad can be used as a classified ad or a typeset one-inch ad. Labels usually come 33 to a page (3 columns of 11), so you can fill this order with four sheets. Your cost should be less than 50 cents, so you make $1.50 per order, plus your postage expense is nothing.

      Enclose your best offers with your list, up to the maximum weight for the amount of postage you requested, and you will make more money with the orders you receive. You will get a lot of dealers who will pay for your names, if they are priced right. Like I said, you won't get rich, but it's more money, and you'll get some orders for your other offers, too. Add the names of those who rent your list to the list of names you rent. After all, they're your customers too.

      Copyright 2004 by DeAnna Spencer

      DeAnna Spencer is a virtual assistant that helps entrepreneurs run a successful business by providing affordable administrative help. She also publishes a blog for small business owners. Visit this small business resource today.

      DeAnna Spencer - EzineArticles Expert Author

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      • Industry Analysis Section of Your business plan
        Writing a Business Plan for your next entrepreneurial endeavor is crucial. You will need sufficient capital and a guide to keep you on track. One important part of any business plan is to size up the Industry and attempt to figure out your pecking order and specialty niches for your best chances of profitability. Having written more business plans than I care to admit and having read hundreds of others, it always amazed me how easy it was to attempt to “wing it” when it came to the Industry Analysis section. You know read a trade journal and look at a graph put it into Microsoft Excel and shove it into the business plan. If you have done this or are tempted to, you are not alone. But let me warn you that the Industry Analysis section is crucial. As a serial entrepreneur I have had some great successes and victories in the market place and of course as Babe Ruth will tell you, some strike outs also. You must know the truth and understand the trends of your Industry to properly position yourself for the stage win. This is why Lance Armstrong has a whole team to cover for him as he rides into the record books. You must know your competition, the course and have a clear strategy to be successful in business and it all starts with your business plan.Now then without sounding like an academic, which I am not, nor do I posses a fancy diploma or have the letters MBA next to my name; let me show you a sample of an Industry Analysis. I want you to win, so copy this article and slightly modify the sample below to fit your particular business model while covering paragraph by paragraph in your own work exactly the state of your Industry Secto
      Use this as a guideline.

      Despite what other writers may say, don't count on making $100,000 per year renting lists. Some people do, but they are the ones who do ONLY that, who have large, multiple computer setups, and spend thousands in advertising. Let THEM do that. While you may make a much smaller amount renting your list, it's still money you didn't have before.

      In your ads, be sure to include how old your list is, how many names, and where they came from. For example: "125 Fresh, Active Mail Order Buyer's Names from my Order list, all less than 30 days old. $2.00 plus 2 first class stamps. Order today! (your name and address)."

      This ad can be used as a classified ad or a typeset one-inch ad. Labels usually come 33 to a page (3 columns of 11), so you can fill this order with four sheets. Your cost should be less than 50 cents, so you make $1.50 per order, plus your postage expense is nothing.

      Enclose your best offers with your list, up to the maximum weight for the amount of postage you requested, and you will make more money with the orders you receive. You will get a lot of dealers who will pay for your names, if they are priced right. Like I said, you won't get rich, but it's more money, and you'll get some orders for your other offers, too. Add the names of those who rent your list to the list of names you rent. After all, they're your customers too.

      Copyright 2004 by DeAnna Spencer

      DeAnna Spencer is a virtual assistant that helps entrepreneurs run a successful business by providing affordable administrative help. She also publishes a blog for small business owners. Visit this small business resource today.

      DeAnna Spencer - EzineArticles Expert Author

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      • Reward Your Employees for Outstanding Performance: Top Five Ways To Reinforce Excellent Work
        Nobody works for nothing. That is to say, people work because there’s something in it for them. Financial remuneration, prestige, recognition, pride, a sense of doing the right thing. The preferred rewards for a job well done vary from person to person. But the need to get something for one’s hard work is universal.Great leaders know all about this. They realize that they cannot simply expect their employees to do their best work, day after day, year after year, without some sort of meaningful acknowledgement. They understand that to get the most from their people, they’ve got to recognize their accomplishments in ways that have an impact, that serve to reinforce hard work and encourage continued creativity and innovation.Here are a few effective ways to reward employee excellence:• Show them the money. That is, remunerate your high achievers in accordance to their worth. What value does an employee bring to the company? How do his efforts impact the performance of his team or department? What’s the impact on the bottom line? Think about output, not input. Compensation (such as bonuses) based upon results achieved, rather than tasks performed, is both a powerful motivator and an effective reinforcement.• Offer sincere thanks. A well-deserved pat on the back, a written letter of commendation, some private (or public) words of appreciation and recognition can be extremely effective.• Provide meaningful perks. Offer some extra flexibility to work from home where feasible. Give your high achievers the afternoon off from time to time. Send them on a golf outing or to a show. Take them out to
      those who rent your list to the list of names you rent. After all, they're your customers too.

      Copyright 2004 by DeAnna Spencer

      DeAnna Spencer is a virtual assistant that helps entrepreneurs run a successful business by providing affordable administrative help. She also publishes a blog for small business owners. Visit this small business resource today.

      DeAnna Spencer - EzineArticles Expert Author

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      • How to Start a Career in Social Work
        Over 600,000 social workers strive every day to make a positive impact on the lives of others. If you’re passionate about helping individuals, families, organizations, and communities, a career in social work might be right for you. Social workers find themselves helping people from all walks of life in a variety of atmospheres from schools to hospitals to prisons to nursing homes and handle casework, policy analysis, research, counseling, and teaching. They deal with issues such as poverty, abuse, addiction, unemployment, death, divorce, and physical illness. If a career switch to social work appeals to you, following is a brief background of social work basics and how to make a smooth transition.Career Outlook: According to the U.S. Department of Labor’s Bureau of Labor Statistics (BLS), the social work profession is expected to grow by 30% by 2010 and is expected to grow faster than average for all occupations through 2014.Median Annual Earnings for Social Workers (U.S., 2004)• Child, Family, And School Social Workers: $34,820 • Medical And Public Health Social Workers: $40,080 • Mental Health And Substance Abuse Social Workers: $33,920 • All Other Social Workers: $39,440Education Requirements: All social workers must have a bachelors (BSW), masters (MSW), or doctoral degree (DSW or Ph.D.) and complete a predetermined number of hours in supervised fieldwork. Social workers also have to graduate from a program accredited by the Council on Social Work Education (CSWE). The CSWE reports that in 2004 there were 442 BSW programs and 168 MSW programs. While some people work with only a BSW, career opt
      sts ,mail order,mailing list,business mailing list,email mailing list,consumer mailing list"; google_ad_channel ="4333180569"; google_alternate_ad_url = "http://ezinearticles.com/includes/adsense/alt-ads/Business-Marketing-POS3.html"; google_ad_width = 160; google_ad_height = 600; google_ad_format = "160x600_as"; google_color_border = "FFFFFF"; google_font = "Verdana"; google_font_size = "10pt"; google_color_bg = "FFFFFF"; google_color_link = "0000FF"; google_color_url = "000000"; google_color_text = "000000"; google_ad_region = "test"; //-->

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      Article Submitted On: September 29, 2004



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