Casual Articles - How to Expand Your Target Markets
Why Should I do Business With You? It's the question that is on the minds of all our customers regardless
of what products or services we are offering. Potential customers
want to know what makes you so different and why should they
do business with you as opposed to one of your competitor's.Price at one time use to be a determining factor in the decision-making
process when it came to a purchase, now, that is not always the case. Our
customers are much more informed and savvy when it comes to buying and
while they want the BEST deal (I mean don't we all?) it goes much deeper
than that. Many have said that they will spend the extra money on a purchase
because they are getting better care, better customer satisfaction…whatever
“better” is in their minds. “Care, Customer Satisfaction, Service” these are all
“values.” These values, when visible answer that important question"Why should I do business with you?"And these values are what sets you apart from your competition.Ok, so this is all well said and good, now what do you do? What you need
to do is sit down and determine your values. If you have a downline then
hey many heads are better than one, set up a training night and brainstorm.
Make a list of ALL the values that set you apart from the competition and
the best place to start is w
Franchising - The Key To Being Your Own Boss Have you ever wanted to be your own boss, and run your own business? Of course you have, it is the dream of many people in the world today since it has everything you see favorable in a job- no one to answer to, work on your own terms, and you will be the one running the show, no one else.If this sounds good to you, it would probably be in your interest to check out a franchising opportunity. There are many kinds of franchises- not just the fast food and restaurant business as some would have you believe. From insurance, food, and rental shops to luxury stores and retirement communities- there is no shortage of franchise-able opportunity.Pricey medical procedures can put a pet owner into debt quickly. Offering insurance plans such as pet insurance can be a very profitable business, given you have a good reach to customers and favorable competition. It is a growing business, expected to increase drastically in the coming years. If you are thinking about the insurance business- there is no better time than now.Fast food is a big seller, obviously. Thousands upon thousands of people go to a drive-through on the way to work or to school each day. Thousands more take a break at night, and go out with a friend or loved one. The business is a large one, and is probably the lesser gamble of
Are your products or services geared towards only one target market? You can increase sales and profits by increasing your target markets. Below are some creative ways to increase your target markets by using your existing products and services you're selling right now.
REDESIGN
You can increase your target markets by redesigning your products and services. For example: you're selling a book called "Internet Marketing Tips For Accountants" You could rewrite part of your book and call it "Internet Marketing Tips For Lawyers". You've now increased your target markets by redesigning your book.
ADD-ON
You can increase your target markets by adding on other product or service with your main one. For example: if you're selling a football magazine you could add a free football when someone buys a subscription. You're now targeting people who want the football magazine and those that want to play football out in the yard. Sometimes they buy stuff just to get the freebies.
TEAM-UP
You can increase your target markets by doing a cross promotion with a similar non-competeing businesses. For example: your business sells tennis rackets and you find another business to cross promote with that sells tennis balls. You could combine your racket and their balls in one package. You are now targeting people that need tennis rackets and balls.
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Julia Tang publishes "Smart Online Business Tips", a fresh and informative newsletter dedicated to supporting people like you. To find out the best online business opportunities, to discover hundreds more proven and practical internet marketing secrets, plus FREE internet marketing products worth over $200, visit: http://www.best-internet-businesses.com
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Business and Market Overview on Vietnam ECONOMY. In 1986, the Vietnamese government abandoned its Marxist economic policy and implemented "doi moi" (renovation) involving economic structural reforms. These reforms included modernising and liberalising the economy and developing more export driven industries. Vietnam joined the Association of Southeast Asian Nation (ASEAN) and became a signatory of the ASEAN Free Trade Agreement (AFTA). The US-Vietnam Bilateral Trade Agreement in 2001 has brought major changes to Vietnam's economy and hopes to become a member of the WTO in 2006.Vietnam’s GDP grew at an average of 7.3% annually in 2000-2004 and reached US$44.5 billion by 2004 and unemployment declined from 6.4% in 2000 to 5.6% in 2004. However, inflation steadily increased reaching 7.8% by 2004 and prompted Vietnam’s government to implement monetary and fiscal controls to manage inflationary pressures.The manufacturing sector contributed towards 40.1% of Vietnam's GDP in 2004 while the service sector contributed 38.2%. The agriculture sector contributed towards 38.7% of the country's GDP in 1990 but declined to 21.8% by 2004. Major industries include processed foods, garments and shoes, mining (coal and steel) cement, fertilisers, glass, tyres, paper and petroleum. Major agriculture products include rice, coffee, rubber, cotton, te
rackets and balls.
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Julia Tang publishes "Smart Online Business Tips", a fresh and informative newsletter dedicated to supporting people like you. To find out the best online business opportunities, to discover hundreds more proven and practical internet marketing secrets, plus FREE internet marketing products worth over $200, visit: http://www.best-internet-businesses.com
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What Makes a Credit Score Rise or Fall? OUR financial decisions can affect your credit score in surprising ways. Two credit-scoring simulators can help consumers understand the potential impact.The Fair Isaac Corporation, which puts out the industry-standard FICO scores, offers the myFICO simulator. A consumer with a score of 707 (considered good) and three credit cards would be likely to add or lose points from his score by making various financial moves. Following are some examples:• By making timely payments on all his accounts over the next month or by paying off a third of the balance on his cards, he could add as many as 20 points.• By failing to make this month's payments on his loans, he could lose 75 to 125 points.• By using all of the credit available on his three credit cards, he could lose 20 to 70 points.• By getting a fourth card, depending on the status of his other debts, he could add or lose up to 10 points.• By consolidating his credit card debt into a new card, also depending on other debts, he could add or lose 15 points.The other simulator, the What-If, comes from CreditXpert, which designs credit management tools and puts out its own, similar credit score. A consumer with a score of 727 points (also considered good) would be likely to have her score change in the following
Online Benefits Enrollment Open enrollment can be an exceptionally complex and involved process, consuming months of valuable time and taxing your resources to the breaking point. Open Enrollment is always a hectic time of year when employees have the opportunity to change their benefit plan.Online benefits enrollment does help organizations. It can significantly reduce the cost of running a human resource department by allowing employees to manage their benefits from the convenience of their desktop. According to Survey reports, more than 44 percent of employers used the Internet for benefits enrollment. At companies with more than 5,000 employees, the rate of usage jumps to 71 percent. Many issues contribute to the rise of online-benefits administration, one of which is the common practice of telecommuting.According to the survey, telecommuting is up 3 percent nationally in 2002 and is expected to climb an additional 32 percent by 2005. The ideal and essential way for offsite employees to access benefits information from a remote location is through a Web-based solution. As these statistics show, employers reap rewards from online-benefits administration in straightforward ways, including reduced human resources costs, outsourcing of staff functions, and increased employee self service. However, many companies only
Who’s Picking Who? A Closer Look At The Call Center Recruitment Process Selecting the right employees is as important to the call center industry as casting the right performers in a theatrical production!A good cast can make or break even a challenging script and the same applies to building a call center.In spite of this fact, it is surprising how often the staffing of call centers lack any systematic method for accomplishing this very important function.As consultants, we witnessed how often employees were selected for strange reasons. Nepotism can abound and employee referrals or friends who were given a ‘bye’ in the selection process, were hired because of someone they knew.Frequently, existing screening methods were pushed aside when staffing needs were critically short – and warm bodies became the only real requirement to fill call center seats as quickly as possible. In many cases, it seemed even the interviewee seized the day taking control of the hiring process and selecting the employer rather then the other way around. Hence – the question “Who’s Picking Who”?In the absence of any formal selection process, interviews turn into friendly conversations that can lead wherever the most assertive person wants to take it.We’ve all seen this play out on stage where the wrong actors are in search of the right play or in the field
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You'll often hear that active listening doesn't work anymore. Customers recognize it and feel manipulated. It doesn't have to be that way. You can train your staff to give customers great experiences. Here's what goes wrong and how to fix it.
Some marketing consultant talk about how you should always stress benefits, and never talk about features … and how you should always focus on the customer, and never on the company.
But is that always true?
Are you testing your headlines? If not, you should be. Every little positive change continues to increase your profits and it all adds up in the end. While some changes may only increase your desired response by a fraction of one percent, some people have seen changes of as much as 1,500% with a single headline change while the rest of their copy remained the same.