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Casual Articles - Have You Captured Me Today?
Career Success Through Engagement at Work t tell me to "sign up for our mailing list," you're not going to get squat.Several years ago, a friend shared the story of a sojourner who came upon three individuals working with stone.Curious about what the workers were doing, the traveler approached the first worker and asked, “What are you doing with these stones?” Without hesitation the worker quickly responded, “I am a stone cutter and I am cutting stones.” Not satisfied with this answer, the traveler approached the second worker and asked the same question. The second worker paused for a moment and explained, “I So what can YOU offer me? Here are some ideas that have been proven to work when done well. Of course, the *content* for all of these should tie-in to your business focus: 1. A free mi The danger of this happening at YOUR site is that you just lost a great prospect. After all, I'm pre-qualified. I was already interested in what you had to offer. I likely found your site via a search engine, Web directory, advertisement, article, or another promotion. I clicked through to your site because I wanted to learn more. But studies reveal that I'm most likely NOT going to take action the first time I visit your site. Have you heard the statistic that it takes about *seven* contacts before prospects are ready to buy? (That's a lot of times!) So how can you get the chance to contact me another *six* times? The answer is to CAPTURE me then and there — that is, get my e-mail address. To do this, you'll have to offer me something valuable in return. If you just tell me to "sign up for our mailing list," you're not going to get squat. So what can YOU offer me? Here are some ideas that have been proven to work when done well. Of course, the *content* for all of these should tie-in to your business focus: 1. A free min The danger of this happening at YOUR site is that you just lost a great prospect. After all, I'm pre-qualified. I was already interested in what you had to offer. I likely found your site via a search engine, Web directory, advertisement, article, or another promotion. I clicked through to your site because I wanted to learn more. But studies reveal that I'm most likely NOT going to take action the first time I visit your site. Have you heard the statistic that it takes about *seven* contacts before prospects are ready to buy? (That's a lot of times!) So how can you get the chance to contact me another *six* times? The answer is to CAPTURE me then and there — that is, get my e-mail address. To do this, you'll have to offer me something valuable in return. If you just tell me to "sign up for our mailing list," you're not going to get squat. So what can YOU offer me? Here are some ideas that have been proven to work when done well. Of course, the *content* for all of these should tie-in to your business focus: 1. A free mi But studies reveal that I'm most likely NOT going to take action the first time I visit your site. Have you heard the statistic that it takes about *seven* contacts before prospects are ready to buy? (That's a lot of times!) So how can you get the chance to contact me another *six* times? The answer is to CAPTURE me then and there — that is, get my e-mail address. To do this, you'll have to offer me something valuable in return. If you just tell me to "sign up for our mailing list," you're not going to get squat. So what can YOU offer me? Here are some ideas that have been proven to work when done well. Of course, the *content* for all of these should tie-in to your business focus: 1. A free mi So how can you get the chance to contact me another *six* times? The answer is to CAPTURE me then and there — that is, get my e-mail address. To do this, you'll have to offer me something valuable in return. If you just tell me to "sign up for our mailing list," you're not going to get squat. So what can YOU offer me? Here are some ideas that have been proven to work when done well. Of course, the *content* for all of these should tie-in to your business focus: 1. A free mi So what can YOU offer me? Here are some ideas that have been proven to work when done well. Of course, the *content* for all of these should tie-in to your business focus: 1. A free mini-mail course. These are becoming very popular right now. You simply create a few e-mails' worth of content to spread out over a certain amount of days. You'll need an e-mail autoresponder to do this, which allows me to sign up for your course automatically. Many sites seem to offer five- or seven-day courses, and many of them are awful. So here's a chance for YOU to stand out: Make sure yours offers really useful or interesting content that's more "how to" than salesy. Then in the last e-mail, tell me how your services/ products will further help me --- lead me on to the next step. 2. A free e-zine (e-mail newsletter). If you can produce new content on a regular basis, this is your BEST option, because you're receiving permission to contact me (and market to me) again and again! You'll always be on my mind. And if you're a solo professional who is marketing your own services, this gives you *multiple* chances to prove your worth and gain my trust over time. The only drawback to this option is that publishing an e-zine requires a good amount of time and e
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