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Casual Articles - What You MUST Understand About Your Web Numbers
Although the Six Sigma methodology originally started out as a way to improve processes and products in a manufacturing environment, today it has grown to encompass a broad range of industries. As companies begin to realize the benefits a total quality improvement cycle can have upon the organization they are adopting Six Sigma and its practices into their own fold.Organizations not only receive the quality benefit of Six Sigma in their products and processes, but also significant cash savings can be realized as part of adapting such a process. In one example, GE realized a savings
This number tells Suzy how much it's worth spending to get a visitor to her site. For example, if she decides to advertise on a pay-per-click search engine, she knows that $0.60 is the maximum she'd want to bid. (For a beginner's guide to pay-per-click search engines, see my article at www.ezine-queen.com/payclick.htm)
FR*EE Calculations Template
Would you like a free fill-in-the-blanks template to help you make the calculations above? I've put one together for you! Send a blank e-mail to ali-39796@autocontactor.com and you'll receive it automatically.
What to DO Wit
There is not one magic key that can open all the doors to a job search. As job profiles keep changing, so do the job requirements. This does not mean that fundamental qualities such as integrity, self-motivation and trade skills have lost place in the list. Still, the present-day job scene requires a bank manager to possess lot more prior knowledge and qualities than it took some 10-15 years ago.Your enthusiasm and upbeat personalities are paramount. This is the first core quality that recruiters will take notice of when interviewing you. Think about it from their point of view - job
...my Web statistics.
"Yuck! Why should I have to do this?" I thought. "I'm not a numbers person. Such small details! I want to spend time on big ideas."
Then after a few months of poor sales, I realized I needed to learn more about my numbers so I could learn how to improve my results. (You can't improve something that you can't measure.) After getting acquainted with my statistics, I not only realized that this information would help me immensely, but I was relieved that it wasn't so hard after all. It was just unfamiliar.
There are four types of basic "Web numbers" I want you to understand. Don't worry if I can handle this, you can too!
1. Sales
HOW MANY SALES are you making? This should be easy to determine on your end.
2. Unique Visitors
HOW MANY PEOPLE are visiting your site? To know this, you'll need to know your number of unique visitors.
Do NOT confuse unique visitors with "hits," which refers to number of graphics downloaded. (For example, if you have a Web page with 10 graphics, 10 hits would equal one visitor.)
Your Web host may already provide some stats you can access, but many of these programs are hard to understand and only track hits. If this is the case, it's well worth it to use a low-cost outside tracking service such as WebSTAT (www.WebStat.com) that will show you your number of unique visitors.
3. Sales Conversion Rate
Here's where we start with some math. Take your number of sales during a given time, and divide it by your number of visitors during that time. We'll walk through this in a minute.
4. Value per Visitor
This tells you how much each visitor is worth to you. It's basically your selling price times your conversion rate.
Let's Walk Through It Together
Say Suzy Q runs a site that sells a special report on how to teach your dog to do a back flip. The report sells for $20.
Last month she had 50 online sales. Her Web stats show that during that month she had 1,500 unique visitors.
First let's figure her sales conversion rate sales divided by visitors.
50 / 1,500 = .0333. We'll round it down to .03. (If we're talking about percentages, that's about 3%. Or 3 sales for each 100 visitors.)
Now, let's determine her value per visitor.
The report sells for $20, and we now know that her sales conversion rate is .03. So .03 x $20 = $.60.
That means each visitor is worth 60 cents to Suzy, whether they buy or not.
(Here's a longer way of doing this but it may make more sense to you: Based on Suzy's current conversion rate, she makes an average of 3 sales per 100 visitors. 3 x $20 = $60. So for every 100 visitors she makes an average of $60. $60 / 100 visitors = $0.60 per visitor.)
This number tells Suzy how much it's worth spending to get a visitor to her site. For example, if she decides to advertise on a pay-per-click search engine, she knows that $0.60 is the maximum she'd want to bid. (For a beginner's guide to pay-per-click search engines, see my article at www.ezine-queen.com/payclick.htm)
FR*EE Calculations Template
Would you like a free fill-in-the-blanks template to help you make the calculations above? I've put one together for you! Send a blank e-mail to ali-39796@autocontactor.com and you'll receive it automatically.
What to DO Wit
Tell most people that you are in sales and watch their reaction. Their experiences with high pressure, poor service and poor quality have conditioned them to believe the worst when they hear this word salesman.This visceral reaction might be why many involved in sales now call themselves business development representatives. Yet, after talking to them, you know that what is, is. They are in sales.So why this extreme negative reaction? If we look to the past, we may remember the used car salesman or the high-pressure salesperson that we encountered during our work experienc
There are four types of basic "Web numbers" I want you to understand. Don't worry if I can handle this, you can too!
1. Sales
HOW MANY SALES are you making? This should be easy to determine on your end.
2. Unique Visitors
HOW MANY PEOPLE are visiting your site? To know this, you'll need to know your number of unique visitors.
Do NOT confuse unique visitors with "hits," which refers to number of graphics downloaded. (For example, if you have a Web page with 10 graphics, 10 hits would equal one visitor.)
Your Web host may already provide some stats you can access, but many of these programs are hard to understand and only track hits. If this is the case, it's well worth it to use a low-cost outside tracking service such as WebSTAT (www.WebStat.com) that will show you your number of unique visitors.
3. Sales Conversion Rate
Here's where we start with some math. Take your number of sales during a given time, and divide it by your number of visitors during that time. We'll walk through this in a minute.
4. Value per Visitor
This tells you how much each visitor is worth to you. It's basically your selling price times your conversion rate.
Let's Walk Through It Together
Say Suzy Q runs a site that sells a special report on how to teach your dog to do a back flip. The report sells for $20.
Last month she had 50 online sales. Her Web stats show that during that month she had 1,500 unique visitors.
First let's figure her sales conversion rate sales divided by visitors.
50 / 1,500 = .0333. We'll round it down to .03. (If we're talking about percentages, that's about 3%. Or 3 sales for each 100 visitors.)
Now, let's determine her value per visitor.
The report sells for $20, and we now know that her sales conversion rate is .03. So .03 x $20 = $.60.
That means each visitor is worth 60 cents to Suzy, whether they buy or not.
(Here's a longer way of doing this but it may make more sense to you: Based on Suzy's current conversion rate, she makes an average of 3 sales per 100 visitors. 3 x $20 = $60. So for every 100 visitors she makes an average of $60. $60 / 100 visitors = $0.60 per visitor.)
This number tells Suzy how much it's worth spending to get a visitor to her site. For example, if she decides to advertise on a pay-per-click search engine, she knows that $0.60 is the maximum she'd want to bid. (For a beginner's guide to pay-per-click search engines, see my article at www.ezine-queen.com/payclick.htm)
FR*EE Calculations Template
Would you like a free fill-in-the-blanks template to help you make the calculations above? I've put one together for you! Send a blank e-mail to ali-39796@autocontactor.com and you'll receive it automatically.
What to DO Wit
When it comes to advertising and marketing your products and services, common sense dictates that the higher the response rate, the better. But just knowing that is not enough. Its important to understand exactly how each additional response can affect your marketing costs and profits. The better your understanding of the potential value of each additional response, the more effort youll invest into increasing your response rate over time.Increasing your response rate can increase your net profit in one of two ways. You can either:1. Maintain (or increase) your marketing inve
3. Sales Conversion Rate
Here's where we start with some math. Take your number of sales during a given time, and divide it by your number of visitors during that time. We'll walk through this in a minute.
4. Value per Visitor
This tells you how much each visitor is worth to you. It's basically your selling price times your conversion rate.
Let's Walk Through It Together
Say Suzy Q runs a site that sells a special report on how to teach your dog to do a back flip. The report sells for $20.
Last month she had 50 online sales. Her Web stats show that during that month she had 1,500 unique visitors.
First let's figure her sales conversion rate sales divided by visitors.
50 / 1,500 = .0333. We'll round it down to .03. (If we're talking about percentages, that's about 3%. Or 3 sales for each 100 visitors.)
Now, let's determine her value per visitor.
The report sells for $20, and we now know that her sales conversion rate is .03. So .03 x $20 = $.60.
That means each visitor is worth 60 cents to Suzy, whether they buy or not.
(Here's a longer way of doing this but it may make more sense to you: Based on Suzy's current conversion rate, she makes an average of 3 sales per 100 visitors. 3 x $20 = $60. So for every 100 visitors she makes an average of $60. $60 / 100 visitors = $0.60 per visitor.)
This number tells Suzy how much it's worth spending to get a visitor to her site. For example, if she decides to advertise on a pay-per-click search engine, she knows that $0.60 is the maximum she'd want to bid. (For a beginner's guide to pay-per-click search engines, see my article at www.ezine-queen.com/payclick.htm)
FR*EE Calculations Template
Would you like a free fill-in-the-blanks template to help you make the calculations above? I've put one together for you! Send a blank e-mail to ali-39796@autocontactor.com and you'll receive it automatically.
What to DO Wit
I once had a sales manager whose idea of giving us leads was to throw a phone book at us and say, "Start calling!"He didn't care whether the people we were calling had any interest in what we were selling. He just wanted us on the phone pitching the product.Thankfully this type of cold calling is becoming a thing of the past. I call it "blind" cold calling because it is completely blind to the prospect's potential interest in the product or service. It pays no attention to what the prospect might want because it's focused entirely on what the salesperson wants.I believe
Last month she had 50 online sales. Her Web stats show that during that month she had 1,500 unique visitors.
First let's figure her sales conversion rate sales divided by visitors.
50 / 1,500 = .0333. We'll round it down to .03. (If we're talking about percentages, that's about 3%. Or 3 sales for each 100 visitors.)
Now, let's determine her value per visitor.
The report sells for $20, and we now know that her sales conversion rate is .03. So .03 x $20 = $.60.
That means each visitor is worth 60 cents to Suzy, whether they buy or not.
(Here's a longer way of doing this but it may make more sense to you: Based on Suzy's current conversion rate, she makes an average of 3 sales per 100 visitors. 3 x $20 = $60. So for every 100 visitors she makes an average of $60. $60 / 100 visitors = $0.60 per visitor.)
This number tells Suzy how much it's worth spending to get a visitor to her site. For example, if she decides to advertise on a pay-per-click search engine, she knows that $0.60 is the maximum she'd want to bid. (For a beginner's guide to pay-per-click search engines, see my article at www.ezine-queen.com/payclick.htm)
FR*EE Calculations Template
Would you like a free fill-in-the-blanks template to help you make the calculations above? I've put one together for you! Send a blank e-mail to ali-39796@autocontactor.com and you'll receive it automatically.
What to DO Wit
When I meet a professional for the first time, I want to know if they practice what they preach. It's too easy to tell others to do something. I'm looking for a disconnect between someone's image and actions.If there is a discrepancy, I question them to find out more. People will either respond sheepishly "Yeah, I know" or be stunned to think that their image matters. Perhaps I'm more sensitive to this than others, but I want to work with people who are self-aware. I'm not expecting people to be perfect - I just want to ensure they personally know of what they speak.Marketing i
This number tells Suzy how much it's worth spending to get a visitor to her site. For example, if she decides to advertise on a pay-per-click search engine, she knows that $0.60 is the maximum she'd want to bid. (For a beginner's guide to pay-per-click search engines, see my article at www.ezine-queen.com/payclick.htm)
FR*EE Calculations Template
Would you like a free fill-in-the-blanks template to help you make the calculations above? I've put one together for you! Send a blank e-mail to ali-39796@autocontactor.com and you'll receive it automatically.
What to DO With Your Numbers
First of all, look at your unique visitors. If your numbers aren't as high as you'd like, work on attracting more prospects to your site via your e-zine, search engine listings, advertisements, articles, etc.
Then look at your sales conversion rate. If it's around 2-3%, you're doing pretty well for online sales, according to what many Internet experts share. Some months my conversion rate has been as high as 6%, but it typically hovers around 4%. Some marketers with hot products have reported conversion rates up to 10 or 20%. (Hey, it gives us something to shoot for!)
Aim to continually improve your sales copy and your sales offer to boost your results. Keep a log of what changes you make and when you make them so you can see which factors help or hinder your sales. (There's a place for these notes in that template I created for you.)
Don't Sweat It
This may seem foreign to you right now, but once it becomes familiar, you'll actually have fun with it. And there's more where this came from, once you're ready!
(c) 2003 Alexandria K. Brown
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