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Casual Articles - Guide to a Profitable Marketing Mix
Imagine if a business invested years into the research, design, and creation of a new product, and then failed to tell anybody about it. What if the company assumed (even expected) that consumers should discover their new product, just because it was ???great???? Flawed logic, right? Yet, that??™s how many people treat their careers! They spend years learning a trade, gaining education, and writing resumes - but do nothing to promote themselves. In fact, they a
High search engine placement can produce both short term and long term results. Short term, you can gain immediate sales. Long term, results come as potential business partners find your site.
Do not, however, become obsessed with search engine optimization to the detriment of your other marketing strategies. Search engine marketing should be one part of a more comprehensive plan. Include other marketing strategies in your plan to reach additional customers.
As an example of how thi
What do TiVo®, XM Radio®, and the Do-Not-Call List have in common? They represent the collective voice of the prospective saying, “leave me alone; do not annoy me with commercials and other direct solicitations for products and services.”According to research we conducted in our white paper entitled, Effectively Using Cross-Selling and Up-Selling to Increase Revenue AND Customer Service :• Over 70% of Personal Video Recorder (PVR) users skip through t
Marketing Mix means the combination of promotions, products, places (distribution channels), and prices you chose for your business. Including both short term and long term strategies in the marketing mix can make for a more profitable business.
Long term strategies build brand/company awareness and give sales revenue a permanent, gradual boost. Short term strategies create a temporary, immediate revenue boost by giving buyers an incentive to purchase.
By implementing both long and short term strategies, you can attend to immediate sales goals while building your business reputation and goodwill. Some examples of both types of strategies are below.
Long Term Strategies
Branding. General advertisements and other high profile activities contribute to your company's image. These points of contact with your target customer help mold your image, which in turn can create loyalty from your customers.
Philanthropy. Donating money, services, and/or time can build trust and a positive image for your business. Philanthropy contributes both toward your branding efforts and your company's internal well being.
New Product Pipeline. New products in development represent your future sales. If you get feedback from your customers or potential target market then design new products (or change existing ones) to meet their needs, you are ensuring a demand for your products in the future.
Short Term Strategies
Reduced Price Sales. Limited time sales encourage customers to act. You likely have customers intending to buy but have not "gotten around to it". Holding a sale will give them incentive to purchase.
Group Discounts and Offers. Discounts or other offers to a specific group can help exposure your business to new customers, resulting in a sales surge.
Pay-Per-Click Search Engines. Pay per click search engines are another way to become visible to new customers. Use them carefully, however. Do not bid more per click than the profit you expect to make from that click.
Search Engine Roles in the Marketing Mix
High search engine placement can produce both short term and long term results. Short term, you can gain immediate sales. Long term, results come as potential business partners find your site.
Do not, however, become obsessed with search engine optimization to the detriment of your other marketing strategies. Search engine marketing should be one part of a more comprehensive plan. Include other marketing strategies in your plan to reach additional customers.
As an example of how this
What if we can wash equipment, buildings, sidewalks and reuse all the water over and over again? Why would we need to do this you ask? Well consider the muddy mess in Beijing after the mighty sand storm put a layer of sand everywhere and filled the skies making air-quality so bad no one could breath.Next consider that they had to seed clouds to get it to rain in order to clear the air. Next the ground is a muddy mess and must be power washed by thousands of p
By implementing both long and short term strategies, you can attend to immediate sales goals while building your business reputation and goodwill. Some examples of both types of strategies are below.
Long Term Strategies
Branding. General advertisements and other high profile activities contribute to your company's image. These points of contact with your target customer help mold your image, which in turn can create loyalty from your customers.
Philanthropy. Donating money, services, and/or time can build trust and a positive image for your business. Philanthropy contributes both toward your branding efforts and your company's internal well being.
New Product Pipeline. New products in development represent your future sales. If you get feedback from your customers or potential target market then design new products (or change existing ones) to meet their needs, you are ensuring a demand for your products in the future.
Short Term Strategies
Reduced Price Sales. Limited time sales encourage customers to act. You likely have customers intending to buy but have not "gotten around to it". Holding a sale will give them incentive to purchase.
Group Discounts and Offers. Discounts or other offers to a specific group can help exposure your business to new customers, resulting in a sales surge.
Pay-Per-Click Search Engines. Pay per click search engines are another way to become visible to new customers. Use them carefully, however. Do not bid more per click than the profit you expect to make from that click.
Search Engine Roles in the Marketing Mix
High search engine placement can produce both short term and long term results. Short term, you can gain immediate sales. Long term, results come as potential business partners find your site.
Do not, however, become obsessed with search engine optimization to the detriment of your other marketing strategies. Search engine marketing should be one part of a more comprehensive plan. Include other marketing strategies in your plan to reach additional customers.
As an example of how thi
Entrepreneurs often experience extreme highs and extreme lows. It is not uncommon for an entrepreneur to be sitting on top of the world one minute, but then feel like the sky is falling the next as market conditions rapidly change. For these entrepreneurs, it is always important to keep the big picture in mind. Likewise, it never hurts to have the experiences of other successful entrepreneurs in their minds to inspire them to persevere. This article discusses one su
New Product Pipeline. New products in development represent your future sales. If you get feedback from your customers or potential target market then design new products (or change existing ones) to meet their needs, you are ensuring a demand for your products in the future.
Short Term Strategies
Reduced Price Sales. Limited time sales encourage customers to act. You likely have customers intending to buy but have not "gotten around to it". Holding a sale will give them incentive to purchase.
Group Discounts and Offers. Discounts or other offers to a specific group can help exposure your business to new customers, resulting in a sales surge.
Pay-Per-Click Search Engines. Pay per click search engines are another way to become visible to new customers. Use them carefully, however. Do not bid more per click than the profit you expect to make from that click.
Search Engine Roles in the Marketing Mix
High search engine placement can produce both short term and long term results. Short term, you can gain immediate sales. Long term, results come as potential business partners find your site.
Do not, however, become obsessed with search engine optimization to the detriment of your other marketing strategies. Search engine marketing should be one part of a more comprehensive plan. Include other marketing strategies in your plan to reach additional customers.
As an example of how thi
More and more companies are revitalizing their brand with a new logo, building remodels, new uniforms, advertising campaigns, and the like. Typically everyone, both within and outside the company, gets excited about the new look and message. After all, it’s cool to have the latest and greatest of anything.However, many of these companies fail to recognize the intangible assets. Yes, the tangible assets have been updated, but what about the employees? Has
Group Discounts and Offers. Discounts or other offers to a specific group can help exposure your business to new customers, resulting in a sales surge.
Pay-Per-Click Search Engines. Pay per click search engines are another way to become visible to new customers. Use them carefully, however. Do not bid more per click than the profit you expect to make from that click.
Search Engine Roles in the Marketing Mix
High search engine placement can produce both short term and long term results. Short term, you can gain immediate sales. Long term, results come as potential business partners find your site.
Do not, however, become obsessed with search engine optimization to the detriment of your other marketing strategies. Search engine marketing should be one part of a more comprehensive plan. Include other marketing strategies in your plan to reach additional customers.
As an example of how thi
Why do we have managers? I asked this question on a recent seminar and got into an intense argument with one of the attendees who was a large employer! I like to mix it a little and what fun it was to ask an employer to justify the existence of his managers:Vernon: Why do you have managers? Employer: To manage Vernon: You mean, to cope Employer: I mean, to manage Vernon: If not "manage" as in "to co
High search engine placement can produce both short term and long term results. Short term, you can gain immediate sales. Long term, results come as potential business partners find your site.
Do not, however, become obsessed with search engine optimization to the detriment of your other marketing strategies. Search engine marketing should be one part of a more comprehensive plan. Include other marketing strategies in your plan to reach additional customers.
As an example of how this can work, I generally put only two or three hours a month into direct search engine optimization. My primary focus is on quality content, which simultaneously creates stronger search engine rankings for my site and makes the site more attractive to visitors. This approach has gotten me results with Google - nearly 20,000 visitors a month through the free search engine as of June 2004.
Another approach to search engine optimization is to hire an outside expert to work on search engine marketing while you focus internally on other parts of the marketing mix. If you take this route, however, be alert for agencies that use tricks that go against search engine guidelines to increase your rankings. These approaches may get you results in the short term, but could get your site reduced in rankings or banned in the long term.
Once you integrate both long term and short term strategies into the marketing mix, your business is better poised to prosper for years to come.
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