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    Open Door Policy? Open Mind Policy?
    I was giving a presentation on “ the Value of Recognition” to the office workers of a large Canadian City. The City Commissioner ended his welcome to those present with these words, “ I have an open door policy so I want to encourage you to come and talk to me when you have a concern.” When he left I heard a couple of people in the front row say with a hint of sarcasm, “ Yeah sure. He has an open door policy as long as what you have to say is flattering and doesn’t rock the boat.”We all have known leaders
    ently, your research will tell you that there is an ideological hurdle that you must clear in order to make the sale.

    “Belief Is All-Powerful!”

    To enter the buyer’s trance, begin your sales message by demonstrating where your positio

    A Guide to Mergers and Acquisitions
    Mergers and acquisitions are common terms used to refer to the amalgamation of companies. A merger results when two companies come together to form a single company. Mergers are similar to acquisitions, excluding that in mergers, existing stockholders of both companies maintain a shared interest in the new enlarged entity. The shareholding pattern may vary, depending on the valuation of companies concerned.When one company buys out the controlling or considerable portion of another company's stock, it is term
    Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect.

    But on a windswept stormy day, you could hurl the largest boulder into the same pool, and the effect would be felt for no more than a few feet.

    And so it is with your sales message.

    Your prospects are in a trance that is like a still pool of awareness. They are in an “I’m worried about money” trance. They are in an “I wish I could finally find that somebody special” trance. They are in an “I’m sick of my dead end job” trance, & so on.

    If you enter that trance with your words, your prospects will follow you, & accept your suggestions. They will give those suggestions power, like the pebble that makes its presence felt on the shore.

    Selling your product or service involves introducing new ideas, more often than not. How do you enter an existing trance, & turn it into a new one?

    Frequently, your research will tell you that there is an ideological hurdle that you must clear in order to make the sale.

    “Belief Is All-Powerful!”

    To enter the buyer’s trance, begin your sales message by demonstrating where your position

    How To Get Celebrities To Endorse YOUR Product
    How would you like celebrities to endorse your product?Perhaps that sounds crazy. Well, here's the info...But before anything else - let me stress that when I say "celebrities", I'm not talking about Tiger Woods or Tom Cruise!Who I'm talking about is celebrities in YOUR market. People who are very highly thought of and well known in the market you're selling to. People who your target market look up to.Take this real life example:An online publisher named Alex was just about to
    and the effect would be felt for no more than a few feet.

    And so it is with your sales message.

    Your prospects are in a trance that is like a still pool of awareness. They are in an “I’m worried about money” trance. They are in an “I wish I could finally find that somebody special” trance. They are in an “I’m sick of my dead end job” trance, & so on.

    If you enter that trance with your words, your prospects will follow you, & accept your suggestions. They will give those suggestions power, like the pebble that makes its presence felt on the shore.

    Selling your product or service involves introducing new ideas, more often than not. How do you enter an existing trance, & turn it into a new one?

    Frequently, your research will tell you that there is an ideological hurdle that you must clear in order to make the sale.

    “Belief Is All-Powerful!”

    To enter the buyer’s trance, begin your sales message by demonstrating where your positio

    CeMAP Training in 2007
    Most people considering CeMAP training are looking at the CeMAP qualification as the key to a new career in the mortgage industry. With this in mind, it is vital to understand the state of the mortgage industry and career prospects in the industry once the CeMAP training is completed. A recent article in the trade magazine Mortgage Introducer explores this subject.For those looking at CeMAP training the news is good as nearly two thirds of Building Society CEO’s think that building society mortgage lending wi
    wish I could finally find that somebody special” trance. They are in an “I’m sick of my dead end job” trance, & so on.

    If you enter that trance with your words, your prospects will follow you, & accept your suggestions. They will give those suggestions power, like the pebble that makes its presence felt on the shore.

    Selling your product or service involves introducing new ideas, more often than not. How do you enter an existing trance, & turn it into a new one?

    Frequently, your research will tell you that there is an ideological hurdle that you must clear in order to make the sale.

    “Belief Is All-Powerful!”

    To enter the buyer’s trance, begin your sales message by demonstrating where your positio

    Medical Billing - Trailer Records
    If you've been following our series on medical billing and more specifically, our series on electronic billing of claims using NSF 3.01 specifications, you have no doubt noticed that there are quite a few records involved with sending a claim to a carrier, whether it be Medicare, Medicaid, or a private insurance company. Well, before we go into explicit detail on the trailer record specifications themselves, a general overview on trailer records is probably in order. Why? Well, unfortunately, even if the individu
    se suggestions power, like the pebble that makes its presence felt on the shore.

    Selling your product or service involves introducing new ideas, more often than not. How do you enter an existing trance, & turn it into a new one?

    Frequently, your research will tell you that there is an ideological hurdle that you must clear in order to make the sale.

    “Belief Is All-Powerful!”

    To enter the buyer’s trance, begin your sales message by demonstrating where your positio

    Blonds Have More Fun!
    In the book, The Blond Knight of Germany, American authors Toliver and Constable detail the life of the greatest fighter pilot to ever fly, Germany's Erich Hartmann. During WWII, Hartmann recorded 352 confirmed in-flight victories. To put it into perspective, very few American fighter pilots reached 100 in-flight victories. Simply put, Erich Hartmann reached levels of greatness most fighter pilots can only dream about.Would you like your business to achieve such levels of greatness? A common way to learn
    ently, your research will tell you that there is an ideological hurdle that you must clear in order to make the sale.

    “Belief Is All-Powerful!”

    To enter the buyer’s trance, begin your sales message by demonstrating where your position agrees with their accepted beliefs.

    As you move forward, make a logical connection between that which is accepted, & another conclusion that is a step closer to the new conclusion you wish to promote.

    This act of mental agreement creates momentum.

    For example, if your target market believes that Guaranteed Investment Certificates are the best way to invest their money, they are unlikely to listen to you if you boldly proclaim the superiority of Mutual Funds.

    But would they give you some attention if you began with, “Would you be interested in more of the kind of money growth you’ve enjoyed through Guaranteed Investment Certificates?”

    And then, “If there were a low risk strategy for using GICs, together with Mutual Funds to increase your returns by 53% or more, would you want to find out about it?”

    And then, “Give me just 15 minutes, & I’ll show you the failsafe secret to an earlier retirement!”

    By establishing empathy in your

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