Casual Articles - Business

FTC Reviews The Franchise Rule
After more than a decade since the last attempt to update the 1970’s Franchise Rule The Federal Trade Commission is at it again. May I ask why we are looking at reviewing these rules for franchising, where no problems exist? Why we are looking to tighten up ambiguities, which over time have occurred in this sector, when we should be dismantling the over regulations choking the industry? Why we are trying make rules upon rules, where no rules are needed since no problem really exits? Why can’t we use the red magic marker approach and start drawing lines thru massive amount meaningless dribble required in these disclosure documents?Let me explain this philosophical thought for a moment. Recently Mr. Allen Greenspan before the Senate was

imate goal -- to sell more product.

To me, the advertisers guiltiest of forgetting to sell are those that give no branding clue until the very end. People come away thinking how cute, funny, or otherwise entertaining the

Making Meetings Productive
Have you ever been to a meeting that seemed to be going nowhere and was a waste of yours and everyone elses time?Or have you ever been to a meeting where you wondered what had been agreed?Only to show up a month later and find out that there had been no progress, partly because no-one knew what was expected of them. So they kept quiet with their heads down!How frustrating!To save this being a problem, one possibility that works really well is to have someone capture actions and who is accountable (and by when) for that action during the meeting.This is then circulated to everyone immediately as the meeting closes, so there are no doubts.Attendees know exactly what is exp

Each year, advertisers with super sized budgets sink millions of dollars into Super Bowl advertising. While most of us do not have a large enough budget to advertise on the Super Bowl, the commercials -- both past and present -- demonstrate several marketing techniques we can apply elsewhere.

Here are some lessons for us all, as demonstrated by Super Bowl advertisers:

Make Advertisements Entertaining

The primary focus of Super Bowl advertisements is usually entertainment. After the fact, discussion and analysis revolve around how amusing or interesting the commercials were. Little or no mention, however, is made of how effective they were in advertising the product.

I love an entertaining commercial as well as the next person, but entertainment value can be a two-edged sword. Sometimes, the creators get so caught up in the entertainment aspect they forget the ultimate goal -- to sell more product.

To me, the advertisers guiltiest of forgetting to sell are those that give no branding clue until the very end. People come away thinking how cute, funny, or otherwise entertaining the a

Buying and Selling Cars For Profit is a Recession Proof Business
Buying and selling cars for profit really is a TRUE recession proof business.In fact, if you choose to buy and sell cars for profit, you will be participating in one of the few businesses that can honestly be called recession proof…and here is why…New cars now cost as much as a house used to and of course this only increases the demand for used cars. A car is NOT an investment and more and more savvy consumers are aware of how shockingly high the percentages are for new car depreciation. How about 20% to as much as 40% the first year – 15% the second year – 13% in the third year – and 12% in the fourth year!Unless they are very wealthy, parents are always more willing to buy a used car for their child’s

- demonstrate several marketing techniques we can apply elsewhere.

Here are some lessons for us all, as demonstrated by Super Bowl advertisers:

Make Advertisements Entertaining

To me, the advertisers guiltiest of forgetting to sell are those that give no branding clue until the very end. People come away thinking how cute, funny, or otherwise entertaining the

Business Planning
In the book Alice In Wonderland, there is a scene where Alice comes to a fork in the road, she looks down the right road as far as she can see, and sees nothing. She looks down the left road as far as she can see, and sees nothing. In the center of the fork is a large oak tree with the Cheshire Cat grinning a grin as big as a grin can be. Not knowing which way to take the fork, she asks the Cheshire Cat, “Which road should I go?” his reply; “which road do you want to go?” and Alice says “I do not rightly know which road to go.” The Cheshire Cat’s response to her was, “if you do not know which road you want to go, then it makes no difference which road you go.” The moral of the scene is: If you do not have a Goal set, or a direction to go,

per Bowl advertisements is usually entertainment. After the fact, discussion and analysis revolve around how amusing or interesting the commercials were. Little or no mention, however, is made of how effective they were in advertising the product.

To me, the advertisers guiltiest of forgetting to sell are those that give no branding clue until the very end. People come away thinking how cute, funny, or otherwise entertaining the

Manage and Focus on the Exception
Exceptions to the rule...(these) are in fact emphasising the same rule. But what about the exceptions themselves?Exceptions and incidents require more than a common response. When business is "as usual," it is normally not difficult to manage. But now the exception. That is when you can make a difference. That is where you can show who you are, and what the value is of your approach.The anecdote published recently in USATODAY serves as a fine example.“Office Depot CEO Steve Odland remembers like it was yesterday working in an upscale French restaurant in Denver,” reads USATODAY (http://www.usatoday.com/money/companies/management/2006-04-14-ceos-waiter-rule_x.htm). It is a story about the CEO in his earlier days workin

rtising the product.

To me, the advertisers guiltiest of forgetting to sell are those that give no branding clue until the very end. People come away thinking how cute, funny, or otherwise entertaining the

Employment Law, Part I
Just how serious is employment law to the small businessperson? Very serious and let me tell you a true story; a horror story, which will make you think about just how serious these issues can be. In San Antonio TX one of our wash trucks was driving down the road and a border Patrol Officer passed them. We run a company which does onsite washing; www.CarwashGuys.com. Down the road they pulled over two trucks and were handcuffing Mexican illegal aliens from those company’s work trucks. Our crew drove by on their way to work. They had just left the shop and had on board two workers who worked for Labor Ready Co, for a year and a half previously and were still employed from them from time to time. We had gotten extra workers and filled our servic

imate goal -- to sell more product.

To me, the advertisers guiltiest of forgetting to sell are those that give no branding clue until the very end. People come away thinking how cute, funny, or otherwise entertaining the advertisement, but with little or no idea of the actual product.

There are, however, ways to entertain while communicating your brand throughout the commercial. Remember the frogs -- Bud, Weis, and Er? Total entertainment, yet who didn't know it was a Budweiser commercial?

You can do the same with your own marketing. Whatever form of entertainment you choose -- games, performances, contests, etc. -- remember to simultaneously reinforce your brand or business. A couple of ideas: (1) display your logo prominently and (2) give premiums, coupons, or other discounts to participants.

Gain Celebrity Endorsements

Celebrity endorsements are frequent in Super Bowl advertisements. Past and present endorsements include Coke's Mean Joe Green (1980), McDonald's Larry Bird and Michael Jordan (1993), and MasterCard’s Homer Simpson (2004).

Celebrity endorsements are a way t

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Q: I've never really done much advertising for my business; I've always relied on networking and word-of-mouth. Now I'd like to launch a small campaign, but I'm frightened it will cost a lot of money. How can I figure out where to start?

You have been asked to provide a police check for your new job. How do you go about doing this? What information will be given?

The area of accounting currently experiencing strong growth in the number of people employed in the field. In 2004, accountants and auditors held about 1.2 million jobs in the United States. These numbers are expected to grow at a faster than average rate through 2014, mostly because of the increasing number of businesses, but also due to changing financial laws and regulations, as well as increased scrutiny of company finances.

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Casual Articles - Marketing and Advertising Techniques of Super Bowl Advertisers

Make Advertisements Entertaining

Make Advertisements Entertaining

Gain Celebrity Endorsements

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