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Casual Articles - Marketing Planning - Preparation and Accountability
So where are your consumers?Are they faster than we are in learning and utilizing all the new features technology has to offer than we are marketers are? Are we on the other hand as consumers (because each of us is a consumer as well, even though some times we might forget it) doing the same thing – we are fast to adopt new technology for our own consumption, but when it comes down to utilizing it as marketers – to plan there, to understand it from
Has this ever happened to you? You drive thirty to forty-five minutes to get to your first appointment. You arrive at a prospective client’s office and the CEO is not there! What about this situation? You are scheduled to talk with the president of a company that is exactly fits your target market. Unfortunately, your appointment abruptly ends after only fifteen minutes. You thought that you had an hour! Your first meeting begins twenty minutes late
I don’t happen to believe that there really are magic bullets or black magic boxes. My advice – quit looking. This stuff does take work, but you can certainly do it.
If you’re like most people I meet, then planning is something you know is important but doesn’t always happen. We are generally ‘doers’. We need to feel like we’re “doing” something to be productive – whether it’s going to networking events, sending out mailers, or
Had a good discussion with a few analysts (financial) and accounting on the question around differences between Restatement and Recertification of results - what are they, what is the difference etc.?1. Restatement: It will effectively rewite a company's books. Dr. Min Wu of New York Univ of Business has a great paper on Review of earnings restatement. Here are some highlights:a) Restatements typically occur when a company, often in consultat
I don’t happen to believe that there really are magic bullets or black magic boxes. My advice – quit looking. This stuff does take work, but you can certainly do it.
If you’re like most people I meet, then planning is something you know is important but doesn’t always happen. We are generally ‘doers’. We need to feel like we’re “doing” something to be productive – whether it’s going to networking events, sending out mailers, o
Medical billing service providers come in many different shapes and sizes. At one end of the spectrum are large Practice Management Companies, with an extensive network of support but sometimes rigid and expensive. At the other end are small, home-based businesses. With more and more programs offered through local colleges, mail order and online, home-based businesses are popping up everywhere. Somewhere in the middle of these two extremes is what we’ll re
If you’re like most people I meet, then planning is something you know is important but doesn’t always happen. We are generally ‘doers’. We need to feel like we’re “doing” something to be productive – whether it’s going to networking events, sending out mailers, o
The problem with communication is the illusion that it has occurred. George Bernard ShawI’m sure this has happened to you: a colleague has just done the exact opposite of what you wanted him to do. How can that be, you ask yourself. I told him exactly what I wanted. Yes, maybe you told him but did you check that he was listening, that he understood, that he agreed and that he would carry out the required action? Obviously not. The firs
If you’re like most people I meet, then planning is something you know is important but doesn’t always happen. We are generally ‘doers’. We need to feel like we’re “doing” something to be productive – whether it’s going to networking events, sending out mailers, o
I think selling and marketing today often feels a bit like talking to a brick wall and that in interesting metaphor to help grasp the importance of niche marketing especially when it comes to small business marketing. Imagine for a moment that you are attacking that brick wall with a hammer, randomly hitting it everywhere. What would be the effect? Practically no effect at all. You might knock off a few chips but come back a day or so later, there will be
But being unprepared in your business and life creates stress, problems, headaches, and sleepless nights. When you’re unplanned, life can be a real pain. You lose clients, create unhappy ones, and find it hard to attract new ones.
You end up “doing” a lot of things. And that makes you f
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