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Casual Articles - How to Leverage Your Most Powerful Marketing Tool
If you were to start a business the ‘right' way, you would have at least tens of thousands of dollars available for 24 months of living expenses, start-up costs, inventory and marketing.A more typical situation is this: you have a passion in your soul and you know you can make a business from it. Other people have done it and are making lots of money; why can't you? So you either got laid off or quit or your kids are now in school and you start your business.You quickly realize you need to do ‘marketing.' But marketing costs money and you don't have much, so you study guerrilla marketing. You learn that you need to do so much – you need a web presence, you need to network, you need to write. You need a blog, PR, search engine optimization and published articles in print and on the internet. You need to do internet radio, internet marketing, publish an email newsletter and speak publicly.If you di
• Accelerate your sales cycle. By the time someone calls you, chances are they’ve already visited your website. With the right online approach, you can increase a prospect’s confidence that your firm is the right one to call, reduce the number of unqualified prospects, encourage a “call
Maybe you often heard that vending machine business is one of the most profitable home based businesses. Yes, it's true that vending machine business is an instant home based business. You can earn decent income by running this business part time and may even more when doing it full time! And there are more reasons and advantages of choosing this vending machine business as stated below: Part time or full time. Even if you still have regular job, you can run vending machine business part time and expand as it grows to full time. Low start-up cost. You only need little investment to start this business. Potential high in profit. If you buy bulk candy of gumball for 2 or 3 cents, you can sell it for a quarter. Think about the profit you may have! Be your own boss. If you run vending business full time, you will be your own boss and never deal with your boss to get paid
What if you could reach thousands of prospects, build fruitful, pro-active relationships with them, and stay top-of-mind with them on a regular basis…and not spend a fortune in the process?
If this sounds too good to be true, then you’ve not mastered the art of leveraging your firm’s online strategy. A web site is one of the most unique and powerful marketing tools you have, if you develop and use it correctly. It can also be a huge drain of wasted money and resources if you don’t know what you’re doing.
High Tech is High Touch
There are two components to this powerful marketing tool – the website itself, coupled with a well thought-out online strategy. Done right, here’s what a website and online strategy can do for you:
• Build relationships. Marketing your law firm is about creating and sustaining a trust-based relationship with your intended and current clients. A good website and online promotion strategy can do just that, without requiring more of you precious billable hours to be present in your clients’ and prospects lives.
• Tap new markets. Why do clients come to you in the first place? Is it because they have a real problem, an immediate need, and no choice but to hire an attorney? What if you could tap a less crisis-driven, more pro-active market that provided you with more predictable and longer-term cash flow? Amazingly, an integrated online/offline marketing strategy, centered around your website can do that for you.
• Accelerate your sales cycle. By the time someone calls you, chances are they’ve already visited your website. With the right online approach, you can increase a prospect’s confidence that your firm is the right one to call, reduce the number of unqualified prospects, encourage a “call
You are just about to leave university You are just setting out in the job market You have a number of hurdles to get over before you have the job you have been dreaming of. You find the thought of an interview daunting. You want to make a good impression and succeed!Creating a good impression at an interview isn’t rocket science. This article will help you face that all important interview with confidence.Remember most interviewers will have made their minds up in the first 2 minutes. Be on time, look the part and look as if you really want the job.Think about job and the image you present. It is your opportunity to impress not shock. Be comfortable but dress the part. Nails, hair should be clean and well presented, your shoes shiny, the interviewers should notice you rather than your jewellery or perfume/aftershave.Smile, you need to show that you are enthusiasticThink about how
High Tech is High Touch
There are two components to this powerful marketing tool – the website itself, coupled with a well thought-out online strategy. Done right, here’s what a website and online strategy can do for you:
• Build relationships. Marketing your law firm is about creating and sustaining a trust-based relationship with your intended and current clients. A good website and online promotion strategy can do just that, without requiring more of you precious billable hours to be present in your clients’ and prospects lives.
• Tap new markets. Why do clients come to you in the first place? Is it because they have a real problem, an immediate need, and no choice but to hire an attorney? What if you could tap a less crisis-driven, more pro-active market that provided you with more predictable and longer-term cash flow? Amazingly, an integrated online/offline marketing strategy, centered around your website can do that for you.
• Accelerate your sales cycle. By the time someone calls you, chances are they’ve already visited your website. With the right online approach, you can increase a prospect’s confidence that your firm is the right one to call, reduce the number of unqualified prospects, encourage a “call
Everything in nature has been endowed with what it needs to survive. There is no living thing that isn't inherently equipped with the skills and abilities it needs to secure its continued existence. Whether through instinct, size, camouflage or speed, no gazelle, lion or giraffe has to go to trade school to learn how to survive. That’s the beauty of the divine plan. We, as humans, are part of this plan and each one of us is given something that sets us apart from everyone else; something that we can use to ensure our own survival.Before industrialization sent hoards of us to the cities to work on assembly lines in factories, we all used something we did or owned to exchange for the things we couldn't do or didn't own. Experts say that before the Industrial Revolution, 80% of us where entrepreneurs.Unfortunately, because we now live in a capitalistic society, we rarely have a chance to be rewarded for the ext
• Build relationships. Marketing your law firm is about creating and sustaining a trust-based relationship with your intended and current clients. A good website and online promotion strategy can do just that, without requiring more of you precious billable hours to be present in your clients’ and prospects lives.
• Tap new markets. Why do clients come to you in the first place? Is it because they have a real problem, an immediate need, and no choice but to hire an attorney? What if you could tap a less crisis-driven, more pro-active market that provided you with more predictable and longer-term cash flow? Amazingly, an integrated online/offline marketing strategy, centered around your website can do that for you.
• Accelerate your sales cycle. By the time someone calls you, chances are they’ve already visited your website. With the right online approach, you can increase a prospect’s confidence that your firm is the right one to call, reduce the number of unqualified prospects, encourage a “call
Rather than sending out RFPs (Request For Proposals) and seeking out another transfer agent, it is a much better idea to try and work things out with your current agent. This is the preferable route to take for most businesses, as it is much easier than the alternatives and should be chosen if at all possible. Seeking out another transfer agent and trying to make the switch might not be worth your while if you can remedy the situation with your current transfer agent.To fix the situation, you will need to open discussions with your transfer agent. Before beginning the process, make a list of items that you would like your transfer agent to improve upon and specify what level of service you expect them to provide. Place these points in order of importance - what improvements are most important to you, your company and top management?Schedule a meeting with the account manager (and his or her manager if applica
• Tap new markets. Why do clients come to you in the first place? Is it because they have a real problem, an immediate need, and no choice but to hire an attorney? What if you could tap a less crisis-driven, more pro-active market that provided you with more predictable and longer-term cash flow? Amazingly, an integrated online/offline marketing strategy, centered around your website can do that for you.
• Accelerate your sales cycle. By the time someone calls you, chances are they’ve already visited your website. With the right online approach, you can increase a prospect’s confidence that your firm is the right one to call, reduce the number of unqualified prospects, encourage a “call
These ten principles are patterned after the Ten Principles of Highly Ethical Business Leaders.1. Treat all downline and potential business partners as unique and valuable individuals.Isn't it about time we put a stop to looking at people as if they had dollar signs on their foreheads? Let's be thoughtful and courteous to everyone we meet.2. Support each downlines freedom, growth, and development.While there is something to be said about duplication, there is also something to be said about allowing a person the freedom to build their business within their own comfort zone.Don't create a political or spiritual platform in the business.3. Communicate to downline by name with respect.Call and visit your downline regularly and find out if you can help them accomplish their goals.4. Model and encourage a balanced
• Accelerate your sales cycle. By the time someone calls you, chances are they’ve already visited your website. With the right online approach, you can increase a prospect’s confidence that your firm is the right one to call, reduce the number of unqualified prospects, encourage a “call to action,” and begin a long-term relationship.
• Stay in sight and top of mind. The adage, “out of sight is out of mind” is true, even in legal matters. There is simply no guarantee that an existing client will return to your firm the next time they need similar services. Too many variables and influences can intercede, particularly if a lot of time passes between needs. Your website and online strategy can painlessly bridge the gap between more time consuming, “off-line” keep-in-touch activities (i.e., phone calls, direct mail, customer surveys) that are often hard to carve out time to do and expensive to implement.
• Turbocharge your business development efforts. A well-constructed website can be the “hub” of your firm’s presence in the marketplace. Ideally, your website is the first place prospects go when they learn about your firm through a referral, while networking, in the press, or perhaps a direct mail piece. Once they’re on your site, you can educate them, build their loyalty and confidence, demonstrate your results, and motivate them to take action…all for a fraction of the time, energy, and money these things require off-line.
• Manage your marketing dollars more wisely. Wouldn’t it be great if you could tell which off-line marketing activities pay off and which ones don’t? With the right approach, you can do just that, using your website – and underlying technology – as a tool for “measured marketing.” Y
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