Casual Articles - Business

Managing in a Global Economy
In today’s global economy, managers must show that they have imagination to create and facilitate innovative ways of operating business. Managers can’t afford to be static. Managers are no longer competing on a local or national scale. They’re now competing globally hence the need for managers to be dynamic. Managers must now look at all aspects of doing business. Some of these aspects were generally neglected by management.How do you know if you are a traditional manager? First, one must understand that managers always focus on the bottom line. In a traditional style of management, the bottom line is based on two sources of data, planned expenditures and actual expenditures. While this style of management works, it is not enough to compete with the rest of the world, because this linear style of management

et inspired by re-reading your February issue or read it on my website at http://turningpointemarketing.com:8080/icms/icms.php/cs/21/linktarget.html?cs_news_ref=14&COMP=dated_items.

If you’ve done the basic things outlined in the February e-newsletter, you’re ready for Step 2. Before you m

You Have Huge Amounts Of Data - So Why Are You Starved Of Knowledge?
Despite spending hours in the 'phone or online your customers are just not connecting with you, resulting in angry customers hanging up and going elsewhere.We are becoming more and more divided by technology. Your customers' dread interactive voice-response, the on-hold music that doubles the annoyance of queuing, the codes and passwords, are all barriers to effective communication.The rage among your customers has reached an intensity, which is now causing great damage to your relationship with your customers. We are now dehumanising our customer relationships even more than conventional advertising ever did, the very objective of which was to do the exact opposite!Your customers appear to be invisible to you except as computer generated stereotypes, while your organisation is viewed as r

Are you looking for a natural way to market your professional services? What if you could exponentially multiply the number of motivated, pre-qualified prospects you reach in a fraction of the time that networking and referrals require?

Now what if you could be the person in a crowed room with whom everyone wants to talk about your services? And no, they don’t want to sell you something…they want to buy what you’ve got.

Too good to be true? Not if you know how to leverage the knowledge you get paid for every day as a professional service provider. As counter-intuitive as it sounds, sharing what you know is the #1 fastest way to attract more clients.

Hands-down, the two best ways to do this are by writing articles and giving talks.

In this month’s e-newsletter, I’ll give you detailed guidelines for packaging your knowledge that really work. Next month, we’ll cover where to look for knowledge-sharing opportunities and how to make them happen.

STEP 1: Get Inspired

If you’ve been reading this e-newsletter since at least February, you may recall that issue was all about how to get started with using your expertise to attract clients. Get inspired by re-reading your February issue or read it on my website at http://turningpointemarketing.com:8080/icms/icms.php/cs/21/linktarget.html?cs_news_ref=14&COMP=dated_items.

If you’ve done the basic things outlined in the February e-newsletter, you’re ready for Step 2. Before you m

Get Unique--Get Double Sided Business Cards
If you are looking for a way to make your company stand out from the crowd, you may want to consider purchasing a batch of double sided business cards. These cards are unique as they are printed on both sides. Double sided business cards offer many advantages compared to those with printing on only one side.First off, double sided business cards allow for your card to stand head and shoulders above the rest. If your prospective clients receive a double sided business card from you, it will show that you are professional, and that your company has a sense of elegance. Double sided business cards are more expensive to print, but they go a long way in making a great first impression. By only printing on one side of your business card, you are only using half (1/2) of the available space to get your message acr

with whom everyone wants to talk about your services? And no, they don’t want to sell you something…they want to buy what you’ve got.

Hands-down, the two best ways to do this are by writing articles and giving talks.

STEP 1: Get Inspired

If you’ve done the basic things outlined in the February e-newsletter, you’re ready for Step 2. Before you m

The Inspiring and Integrating Corporate Culture - a Model for the Future
Corporate Culture is one of the ingredients every corporation must have, says the book and sure enough our corporations are relentlessly working on it. But with all due respect, do the people in charge truly know the crucial importance of it? Do they know what this really means? Corporate Culture is a top priority in any corporation and should not be delegated!Many corporations are spending a lot of money to come up with a statement about their Corporate Culture, which then of course is valid for and must be lived up by each and every employee! This approach contains already failure and here is why:• Do you know whether your idea of your Corporate Culture is in alignment with your employees’ feelings and beliefs? • Did you talk to your employees about it and did you ask for their opinion?

sounds, sharing what you know is the #1 fastest way to attract more clients.

Hands-down, the two best ways to do this are by writing articles and giving talks.

STEP 1: Get Inspired

If you’ve done the basic things outlined in the February e-newsletter, you’re ready for Step 2. Before you m

Small Business Budgeting - How to Balance Your Money
Balancing the budget in a small business is no easy feat. Depending on the type of business you have and the type of clients you service can make or break your business.Sales of products or services must be priced right to make a profit for your small business. You have to factor in your cost, time to produce, shipping and then multiply that by 100% (keystoning) to come up with a profit. This also will allow you to discount to close a sale if you need to.Offering terms to your clients is a nice gesture but it can put you out of business quickly. Unless you can afford to wait 60 days for your money, I would suggest you operate on a cash only basis. It's better to lose the sale than to agonize over trying to collect money to pay your expenses with excuses such as "I have to meet payroll first" or "the

we’ll cover where to look for knowledge-sharing opportunities and how to make them happen.

STEP 1: Get Inspired

If you’ve done the basic things outlined in the February e-newsletter, you’re ready for Step 2. Before you m

Tips for an Effective Human Resource Management Action Plan
What are some tips for having an effective human resource management plan? First of all, it has to address the facts that business fortunes rise and fall periodically, employees and talent needs change and evolve, workforces age and retire in perhaps unplanned ways that do not match business needs. Also the market value of talent changes over time, sometimes becoming more valuable or less valuable.Business focus:Be a best business place to work, not just a best place to work. Create a human resource management strategy to live with throughout the business cycle. Test some alternative solutions assuming growth and shrinkage of the number of customers and their profitability. Reward people who have helped the organisation to succeed.Emphasise key skills:Mentor staff with the crucial busin

et inspired by re-reading your February issue or read it on my website at http://turningpointemarketing.com:8080/icms/icms.php/cs/21/linktarget.html?cs_news_ref=14&COMP=dated_items.

If you’ve done the basic things outlined in the February e-newsletter, you’re ready for Step 2. Before you move on, make sure you’ve:

• Brainstormed a short list of problems your clients have that you can solve

• Written a few paragraphs describing the problem, the lost opportunity, why this is important to address, what will happen if it’s ignored, what your solution is, any tips you have for implementing your solution, and an example can you use to illustrate your point

STEP 2: Attract Attention for Your Knowledge by Giving it a Compelling Title

Copywriters have a bag of tricks that are used on us everyday in the marketplace. They skillfully use words as tools to persuade us to do things. Like it or not, you need to adopt some of these tried and true approaches in your own marketing materials.

Trust me, clients will not clamor for your services just because you’re really good at what you do. You’ve got to motivate and persuade your target audience to take action.

By the way, these principles apply to all of your marketing tools: website, direct mail, brochures, flyers, newsletter, press releases, value-adding freebies such as checklists, etc. Bottom line: you’ve got to catch and hold your target audience’s attention, if you’re going t

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Soda vending machines come in a number of sizes. You can get soda vending machines in a system that holds just four or six selections, or you can get machines that dispense dozens upon dozens of cans. Choose a smaller size if you’re looking to save money or space.

Market leaders were generally on a deliberate track to build category. In many ways, this is not as true today as it was in the past. Today, only a few market leaders can afford the luxury of simply building categories.

What's the deal with owning a store front business? Is it just hype or is it the true key to your financial happiness? Read on for the truth you must know about owning a franchise.

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Casual Articles - How to Profit from Your Expertise (Part 1 of 2)

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