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Casual Articles - Assumption Based Marketing Vs. Fact Based Marketing
As a patient, we want to believe that our lives are in the hands of people who we can trust to do their job of medical billing without looking at the bottom line. But the sad truth is, it's the size of the claim and not the seriousness of your probl
There are two reasons for this. The most obvious reason is - I want to know if I am wasting my efforts on something
The qualified labor "gene pool" is clearly getting pretty shallow. All indications are that it will continue to get worse. Right now It's as good as it will ever be, and that’s a scary thing to say the least.With the labor market tightening u
You start using the idea with no tracking mechanism that would allow you to measure the results of that piece. Then if business happens to come in you assume that it must be working and continue to spend time and money on a method that may or may not actually be working.
Frankly, I don't want to spend a dime (or a minute of my time) on marketing that I can't measure.
There are two reasons for this. The most obvious reason is - I want to know if I am wasting my efforts on something
Have you noticed that just about everyone you talk to is going through a change, challenge or growth cycle? There are many ideas about why we are accelerating in this process. I’m here, however, to help you understand the growth process. Often whe
You start using the idea with no tracking mechanism that would allow you to measure the results of that piece. Then if business happens to come in you assume that it must be working and continue to spend time and money on a method that may or may not actually be working.
Frankly, I don't want to spend a dime (or a minute of my time) on marketing that I can't measure.
There are two reasons for this. The most obvious reason is - I want to know if I am wasting my efforts on something
Something that I am asked every couple weeks is "why entrepreneurship?". This is a question that always makes me hesitate, and I've noticed that my reply is never exactly the same. Yet deep down I know it's what I love and would do even if the world
Frankly, I don't want to spend a dime (or a minute of my time) on marketing that I can't measure.
There are two reasons for this. The most obvious reason is - I want to know if I am wasting my efforts on something
An entrepreneur is a person who organizes, operates, and assumes the risk for a business venture. Below you will find the Top Websites if you are considering how to become an entrepreneur or starting your own home business.Most commonly, the t
Frankly, I don't want to spend a dime (or a minute of my time) on marketing that I can't measure.
There are two reasons for this. The most obvious reason is - I want to know if I am wasting my efforts on something
"There's not anybody who really cares about using voice messaging the way I envisioned it." According to Gordon Matthews, the inventor of voice mail, he never anticipated that his automated message system would be used to confuse and frustrate busin
There are two reasons for this. The most obvious reason is - I want to know if I am wasting my efforts on something that doesn't work at all.
The second reason is - if the marketing piece is working I want to know how well. I want to be able to compare it to my other marketing efforts and determine where my resources are best spent. I also want to be able to test variations of the piece and see if I can improve the response rate. An improvement in response rate adds directly to the bottom line because it doesn't cost any extra.
In other words, if I have a choice between spending $300 on an ad and getting 10 responses or spending the same $300 an
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