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Casual Articles - Future of Marketing Part 2
Six Sigma Tools For Process Control
Six Sigma implementations aim at achieving near perfect production wherein the number of defects is substantially reduced. However, Six Sigma implementations are definitely not easy because they often require a major overhaul of existing business processes, which in turn requires extensive analysis and documentation.Understanding The Six Sigma PyramidSix Sigma quality levels can be described with the help of a pyramid, wherein the base of the pyramid represents the current quality levels of a business. The aim is to m
marketing is no longer effective, then how
will you get the word out about yoSix Sigma implementations aim at achieving near perfect production wherein the number of defects is substantially reduced. However, Six Sigma implementations are definitely not easy because they often require a major overhaul of existing business processes, which in turn requires extensive analysis and documentation.Understanding The Six Sigma PyramidSix Sigma quality levels can be described with the help of a pyramid, wherein the base of the pyramid represents the current quality levels of a business. The aim is to m
Should References Be Listed On Job Resumes?
As a former national sales manager in the pharmaceutical industry, I’ve seen my share of resumes from interested applicants for pharmaceutical sales jobs over the years. Of course, I’ve also used resumes of different types for my own career.Sometimes, I see resumes where job seekers have already included specific names of individuals as their references, usually near the end of the documents. On many other resumes, a brief statement such as ‘References to be supplied upon request’ is used rather than listing actual referen
In Part 1, I discussed how traditional marketing is no longer
working the way it used to. This is happening for a variety of
reasons -- people have too many mass media choices,
they're bombarded with way too many marketing messages,
the Internet is adding accountability to advertising, etc.As a former national sales manager in the pharmaceutical industry, I’ve seen my share of resumes from interested applicants for pharmaceutical sales jobs over the years. Of course, I’ve also used resumes of different types for my own career.Sometimes, I see resumes where job seekers have already included specific names of individuals as their references, usually near the end of the documents. On many other resumes, a brief statement such as ‘References to be supplied upon request’ is used rather than listing actual referen
So if traditional marketing is no longer effective, then how will you get the word out about you
How to Start Building Your Small Business Brand
Many so-called marketing experts say you can't brand a small business.I disagree with them.If you own a business and your market is well defined, then you can brand your small business in a way that makes sense and helps you accomplish your marketing goals.Remember, branding is about your reputation. Your brand, if created well, will instantly tell a person what you do and why they should do business with you. It will help them remember you rather than your competition. It will tell a potential customer how you
it used to. This is happening for a variety of
reasons -- people have too many mass media choices,
they're bombarded with way too many marketing messages,
the Internet is adding accountability to advertising, etc.Many so-called marketing experts say you can't brand a small business.I disagree with them.If you own a business and your market is well defined, then you can brand your small business in a way that makes sense and helps you accomplish your marketing goals.Remember, branding is about your reputation. Your brand, if created well, will instantly tell a person what you do and why they should do business with you. It will help them remember you rather than your competition. It will tell a potential customer how you
So if traditional marketing is no longer effective, then how will you get the word out about yo
The Meeting Planner's Online Advantage: The Trick that Doubles Client Satisfaction by Doing Less
We all know that communication is the most important component in any relationship; and that can be applied to business as well. The more timely the information provided to your clients, colleagues and suppliers; the smoother your event will run and the happier everyone involved in your event will be. For most meeting planners, this process of updating and informing stakeholders is a time-consuming process: collecting, organizing and tallying data and emailing or faxing everyone on a regular basis. In many cases,
mass media choices,
they're bombarded with way too many marketing messages,
the Internet is adding accountability to advertising, etc.We all know that communication is the most important component in any relationship; and that can be applied to business as well. The more timely the information provided to your clients, colleagues and suppliers; the smoother your event will run and the happier everyone involved in your event will be. For most meeting planners, this process of updating and informing stakeholders is a time-consuming process: collecting, organizing and tallying data and emailing or faxing everyone on a regular basis. In many cases,
So if traditional marketing is no longer effective, then how will you get the word out about yo
Design Does Matter
The idea that good design can improve how people perceive your business has long been a part of a designer’s sales tools.They try to convince you that by improving your image, maybe creating a new logo or changing the way you communicate with your customers you can somehow improve sales and improve your bottom line. But are they right? Over the years many companies have been sceptical about these claims because of a lack of concrete evidence. Designers struggle to back up their claims with written evidence and so this argum
he Internet is adding accountability to advertising, etc.The idea that good design can improve how people perceive your business has long been a part of a designer’s sales tools.They try to convince you that by improving your image, maybe creating a new logo or changing the way you communicate with your customers you can somehow improve sales and improve your bottom line. But are they right? Over the years many companies have been sceptical about these claims because of a lack of concrete evidence. Designers struggle to back up their claims with written evidence and so this argum
So if traditional marketing is no longer effective, then how will you get the word out about yo
People - You Can't Make Them What They're Not
Many business people and managers are spending too much time trying to change the underperforming people who work for them. They seem to believe that if they train people - tell them what to do or even threaten them with the sack - then the performance level will go up.The successful manager concentrates on developing the strengths of his team members - not trying to correct their weaknesses. Sometimes you have to manage around a weakness, but you can't make people what they're not.Some years ago I decided to improve
marketing is no longer effective, then how
will you get the word out about your products or services?Many business people and managers are spending too much time trying to change the underperforming people who work for them. They seem to believe that if they train people - tell them what to do or even threaten them with the sack - then the performance level will go up.The successful manager concentrates on developing the strengths of his team members - not trying to correct their weaknesses. Sometimes you have to manage around a weakness, but you can't make people what they're not.Some years ago I decided to improve
What Internet Marketer Seth Godin, author of the book Permission Marketing, calls permission marketing.
Permission marketing is when your customers give you permission to market to them. This is opposite from traditional marketing, also known as interruption marketing (another t
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