HOW DO YOU GET THERE?

• Target market

• Staff involvement

• Most effective strategies for marketing and selling your services/product

• What is your plan of action?

• Are you committed to your success?

WHEN YOU MAY NEED TO CONSIDER HIRING A BUSINESS COACH

• When it
  Don't Hire Squirrels to be Your Top Dogs
  Bad hiring decisions cost organizations, both in dollars and lost opportunities. But getting the right people in the right places doing the right thing is not easy. It requires painstaking efforts and objective information. Mergers, acquisitions, downsizing, and growth all require an unprecedented need for information about how to hire top performers and a framework for assessing the competencies required to lead people during extraordinary times. Therefore, hiring the right people involves more than guesswork and subjectivity. The formula is simple but not easy:
  Marketing is both an art and a science. Anyone who says differently probably isn’t doing very well marketing his or her business. On the art side, intuition definitely plays into the equation. On the science side, it is about systems, strategies and plans. Outlined below are some areas of consideration when you decide to market your business.

  • Determine where your business is currently

  • Determine where you want to be

  • Know who your market is and/or needs to be

  • Identify what is important to your clients

  • Identify and evaluate threats and opportunities. For example, lack of experience in the marketplace, budget, competition, no clear direction.

  • Assess existing and potential appeal of your product or service to current and future clients or customers

  • Select growth strategies and a competitive strategy

  • Develop a plan of action

  • Commit to focused action for results

  • Having fun

  • Identify and evaluate strengths an weaknesses in the areas that determine success to achieve this outcome. If you are unable to do this, get outside assistance.

  • Determine a budget

  CREATING DIRECTION WHERE DO YOU WANT TO BE?

  • Where do you want to be as an organization?

  • What kind of image do you want to project?

  • What are the benefits of doing business with you?

  COMPETITIVE ANALYSIS

  • Purpose and function of your product or service

  • What makes your business unique from other similar businesses?

  • What does your business have in common with other organizations?

  • Biggest threat to success of organization?

  • What you must know about the current market?

  • Why do people buy from you?

  • Why don’t they buy from you?

  • Assumptions by current staff about the market?

  • What can you predict about the future? What to do about it?

  • How attractive is your product or service to the consumer?

  HOW DO YOU GET THERE?

  • Target market

  • Staff involvement

  • Most effective strategies for marketing and selling your services/product

  • What is your plan of action?

  • Are you committed to your success?

  WHEN YOU MAY NEED TO CONSIDER HIRING A BUSINESS COACH

  • When it
    The Idol-Makers
    The end of the television season in May included the usual array of cliffhangers on shows like “Alias,” the departure of Noah Wylie from “ER” and the finale of the highly-rated “Everybody Loves Raymond” after 210 episodes. On the last day of “Sweeps,” more than 29 million people tuned in to see the crowning of the fourth “American Idol.”With a recording contract and the key to a private jet in hand, Carrie Underwood, a 22-year-old college student from Oklahoma, said her victory was “the best night of my life.” Next week her first single debuts, most likely nea
    /or needs to be

  • Identify what is important to your clients

  • Identify and evaluate threats and opportunities. For example, lack of experience in the marketplace, budget, competition, no clear direction.

  • Assess existing and potential appeal of your product or service to current and future clients or customers

  • Select growth strategies and a competitive strategy

  • Develop a plan of action

  • Commit to focused action for results

  • Having fun

  • Identify and evaluate strengths an weaknesses in the areas that determine success to achieve this outcome. If you are unable to do this, get outside assistance.

  • Determine a budget

  CREATING DIRECTION WHERE DO YOU WANT TO BE?

  • Where do you want to be as an organization?

  • What kind of image do you want to project?

  • What are the benefits of doing business with you?

  COMPETITIVE ANALYSIS

  • Purpose and function of your product or service

  • What makes your business unique from other similar businesses?

  • What does your business have in common with other organizations?

  • Biggest threat to success of organization?

  • What you must know about the current market?

  • Why do people buy from you?

  • Why don’t they buy from you?

  • Assumptions by current staff about the market?

  • What can you predict about the future? What to do about it?

  • How attractive is your product or service to the consumer?

  HOW DO YOU GET THERE?

  • Target market

  • Staff involvement

  • Most effective strategies for marketing and selling your services/product

  • What is your plan of action?

  • Are you committed to your success?

  WHEN YOU MAY NEED TO CONSIDER HIRING A BUSINESS COACH

  • When it
    How to Plan Your Business Exit Strategy
    You started your business with dreams of making millions. When the time comes to sell your business, you will want to keep as many of those after tax dollars as you possibly can in exchange for your blood, sweat and tears. Advance planning can make a big difference in the amount you pocket after the sale of your business.Consider this. Under prevailing tax rates, Owner A sells a business for $1 million in cash and nets $800,000 in after tax proceeds. Owner B also sells his/her business for $1 million in cash, yet only nets $500,000 (or less)
  • Having fun

  • Identify and evaluate strengths an weaknesses in the areas that determine success to achieve this outcome. If you are unable to do this, get outside assistance.

  • Determine a budget

  CREATING DIRECTION WHERE DO YOU WANT TO BE?

  • Where do you want to be as an organization?

  • What kind of image do you want to project?

  • What are the benefits of doing business with you?

  COMPETITIVE ANALYSIS

  • Purpose and function of your product or service

  • What makes your business unique from other similar businesses?

  • What does your business have in common with other organizations?

  • Biggest threat to success of organization?

  • What you must know about the current market?

  • Why do people buy from you?

  • Why don’t they buy from you?

  • Assumptions by current staff about the market?

  • What can you predict about the future? What to do about it?

  • How attractive is your product or service to the consumer?

  HOW DO YOU GET THERE?

  • Target market

  • Staff involvement

  • Most effective strategies for marketing and selling your services/product

  • What is your plan of action?

  • Are you committed to your success?

  WHEN YOU MAY NEED TO CONSIDER HIRING A BUSINESS COACH

  • When it
    Why Are Duopolies So Competitive?
    A duopoly is a situation in which two firms control nearly all of the market for a product or service.Duopolies can be surprisingly competitive. If you remember that the price of a product or service is determined solely by the highest losing bid price and the lowest losing ask price, you’ll realize why a duopoly can be so competitive. A large number of inefficient competitors will have almost no affect on prices in the long run unless someone (either a government or a group of idiotic investors) is willing to continually finance unprofitable operations in an
    LYSIS

    • Purpose and function of your product or service

    • What makes your business unique from other similar businesses?

    • What does your business have in common with other organizations?

    • Biggest threat to success of organization?

    • What you must know about the current market?

    • Why do people buy from you?

    • Why don’t they buy from you?

    • Assumptions by current staff about the market?

    • What can you predict about the future? What to do about it?

    • How attractive is your product or service to the consumer?

    HOW DO YOU GET THERE?

    • Target market

    • Staff involvement

    • Most effective strategies for marketing and selling your services/product

    • What is your plan of action?

    • Are you committed to your success?

    WHEN YOU MAY NEED TO CONSIDER HIRING A BUSINESS COACH

    • When it
      Your Own Business: Marketing and Advertising Plans
      You already know that you want your own business. You have carefully analyzed your options and chosen the business that is the right one for you. You have completed the first basic steps and are ready to really get started. If you want to be successful from the very start, you’ll need at least a basic marketing plan.You’ll notice that I said “basic marketing plan” and not “full blown business plan.” This is because I am not of the belief that a micro business needs to spend the time on a lengthy business plan right at the start. You do need to commit some conc
      predict about the future? What to do about it?

    • How attractive is your product or service to the consumer?

    HOW DO YOU GET THERE?

    • Target market

    • Staff involvement

    • Most effective strategies for marketing and selling your services/product

    • What is your plan of action?

    • Are you committed to your success?

    WHEN YOU MAY NEED TO CONSIDER HIRING A BUSINESS COACH

    • When it is difficult to stay committed consider hiring a business coach.

    • When you just don’t know what to do

    • When you get sidetracked on your goals

    • When you want more success

    WHY PEOPLE DO BUSINESS WITH YOU

    • Increase income or revenue

    • Increase quality of their personal or professional life - or both

    • Increase productivity

    • Decrease costs

    KEEP ASKING

    • Who is my market?

    • What am I selling?

    • Can our company service what I sell?

    • How do I keep ahead of the competition?

    • How do I get my customers to remember me?

    • Why would they buy from me?

    • How do we keep visible?

    WAYS TO INCREASE BUSINESS

    • Time in the business

    • Referrals

    • Up sell

    • Visibility

    • Check beliefs - do you believe you deserve to succeed?

    • Sponsorships or strategic partnering

    • Web site

    • Online newsletter

    • Free seminars

    • Promotional activities

    • Write articles for publications your target market reads

    • Presentations at association meetings

    • Press releases

    • Track where your business comes from if you are diversified in your marketing and advertising efforts

    • Get everyone into the sales and marketing attitude

    • Have employees give you ideas

    • Under promise, over deliver

    • Give back to the community

    • Become an expert the media calls on

    • Treat the gatekeepers like gold

    • Know what makes you stand apart from the competition

    • Get to know the competition

    • Build relationships

    • Ask for the sale when appropriate

    • Sell them only what they need

    • Keep a great attitude

    Copyright: © 2004 by Kathleen Gage

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