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Casual Articles - Alarming Marketing Trend
eBay sellers can develop a strong business by selling urban clothing.With over 60 million registered users on eBay, there is a significant potential customer base for urban clothing.If the same proportion of urban customers exists on eBay as in the brick and mortar world, there can be millions of customers for urban sellers.Befor
Successful direct marketers have always touted the value of testing in making the scientific decisions about their campaigns. In today’s economy, sadly, testing appears to be considered an optional activity; one that is used only for very large campaigns or when prospecting for new audiences.
This is an alarming trend. Eliminating testing because of cos
The travel metaphor is an old but still useful metaphor to use in change management. Take for instance this viewpoint. You are on a business trip for a week or so.Before you go.This trip requires some preparations. So you have to finish your other activities, knowing that you will take them up when you come back. This is the first moment
Only 24% of the marketing professionals surveyed said they usually or always test their marketing communications tactics before rolling them out.
The survey was completed by 280 of 940 subscribers who received and read a special edition of the enewsletter Sales Lead Report.
When asked if they test marketing communications tactics before rolling them out:
- Less than 5% (4.5%) said they always test;
- Less than 20% (19.5%) said they usually test;
- 27% reported they occasionally test;
- Nearly 34% (33.7%) said they seldom test;
- 15% (15.2%) said they never test.
In other words, nearly half of the survey participants (48.9%) said that they seldom or never test marketing communications tactics before rolling out their campaigns.
When asked about the reasons for not testing:
- More than 50% (50.7%) said they had no time for testing;
- Almost a quarter of those surveyed (24.8%) said they had no budget for testing;
- More than 16% (16.3%) said they had no systems for tracking test results;
- Just over 8% (8.2%) said they had no need for testing.
The survey further showed that fewer than 5% (4.6%) said they always test and more than 19% (19.5%) said they usually test marketing communications tactics before rolling them out.
Based on those who do test:
- A little over 41% (41.1%) percent said the audience was the most important thing to test;
- Nearly 39% (38.7%) said the offer was the most important thing to test;
- Almost 15% (14.9%) said the copy was the most important thing to test;
- Just over 5% (5.38%) said the media was the most important thing to test.
Successful direct marketers have always touted the value of testing in making the scientific decisions about their campaigns. In today’s economy, sadly, testing appears to be considered an optional activity; one that is used only for very large campaigns or when prospecting for new audiences.
This is an alarming trend. Eliminating testing because of cost
Whats in a name? Possibly your entire image – take time to choose the right name.Think about the last time you named a child or a pet or perhaps that prize-winning racehorse! How many days and nights did you agonise over choosing just the right name? Think of all the baby name books, the names that jumped out at you while watching TV or listenin
When asked if they test marketing communications tactics before rolling them out:
- Less than 5% (4.5%) said they always test;
- Less than 20% (19.5%) said they usually test;
- 27% reported they occasionally test;
- Nearly 34% (33.7%) said they seldom test;
- 15% (15.2%) said they never test.
In other words, nearly half of the survey participants (48.9%) said that they seldom or never test marketing communications tactics before rolling out their campaigns.
When asked about the reasons for not testing:
- More than 50% (50.7%) said they had no time for testing;
- Almost a quarter of those surveyed (24.8%) said they had no budget for testing;
- More than 16% (16.3%) said they had no systems for tracking test results;
- Just over 8% (8.2%) said they had no need for testing.
The survey further showed that fewer than 5% (4.6%) said they always test and more than 19% (19.5%) said they usually test marketing communications tactics before rolling them out.
Based on those who do test:
- A little over 41% (41.1%) percent said the audience was the most important thing to test;
- Nearly 39% (38.7%) said the offer was the most important thing to test;
- Almost 15% (14.9%) said the copy was the most important thing to test;
- Just over 5% (5.38%) said the media was the most important thing to test.
Successful direct marketers have always touted the value of testing in making the scientific decisions about their campaigns. In today’s economy, sadly, testing appears to be considered an optional activity; one that is used only for very large campaigns or when prospecting for new audiences.
This is an alarming trend. Eliminating testing because of cos
So you just dropped a tidy sum to attend a seminar or some other three-day event. Now it's over and you're exhausted. Your client work is backed up. You have a fistful of business cards to connect with. And your family would like some face time. Time to get back into the swing of life, right? Wrong.I go to A LOT of seminars. Rubbing shoulders wi
When asked about the reasons for not testing:
- More than 50% (50.7%) said they had no time for testing;
- Almost a quarter of those surveyed (24.8%) said they had no budget for testing;
- More than 16% (16.3%) said they had no systems for tracking test results;
- Just over 8% (8.2%) said they had no need for testing.
The survey further showed that fewer than 5% (4.6%) said they always test and more than 19% (19.5%) said they usually test marketing communications tactics before rolling them out.
Based on those who do test:
- A little over 41% (41.1%) percent said the audience was the most important thing to test;
- Nearly 39% (38.7%) said the offer was the most important thing to test;
- Almost 15% (14.9%) said the copy was the most important thing to test;
- Just over 5% (5.38%) said the media was the most important thing to test.
Successful direct marketers have always touted the value of testing in making the scientific decisions about their campaigns. In today’s economy, sadly, testing appears to be considered an optional activity; one that is used only for very large campaigns or when prospecting for new audiences.
This is an alarming trend. Eliminating testing because of cos
An individual diving into business ownership is a risk. An individual has to deal with all of the decision making regarding hiring and finances. Furthermore, individual business owners also have to attempt to overcome their weaknesses and present them as strengths.Due to the difficult decision making needed and the incredible amount of skill inv
The survey further showed that fewer than 5% (4.6%) said they always test and more than 19% (19.5%) said they usually test marketing communications tactics before rolling them out.
Based on those who do test:
- A little over 41% (41.1%) percent said the audience was the most important thing to test;
- Nearly 39% (38.7%) said the offer was the most important thing to test;
- Almost 15% (14.9%) said the copy was the most important thing to test;
- Just over 5% (5.38%) said the media was the most important thing to test.
Successful direct marketers have always touted the value of testing in making the scientific decisions about their campaigns. In today’s economy, sadly, testing appears to be considered an optional activity; one that is used only for very large campaigns or when prospecting for new audiences.
This is an alarming trend. Eliminating testing because of cos
Okay, everyone knows that you are suppose to be on time to a job interview, right? Wrong, just moments ago I completed a phone call from one of my hiring clients who had an interview set for 2pm. The interviewee arrived at 2:25pm, explaining that the DC metro traffic was busy and delayed their arrival. Sorry, no excuse is good enough. The hiring author
Successful direct marketers have always touted the value of testing in making the scientific decisions about their campaigns. In today’s economy, sadly, testing appears to be considered an optional activity; one that is used only for very large campaigns or when prospecting for new audiences.
This is an alarming trend. Eliminating testing because of cost is like playing Russian Roulette with your marketing campaign. Sometimes you’ll be safe, and the campaign will bring results. But you'll never really understand why. And unfortunately, one major marketing failure could put a massive hole in your growth strategy. †
Think long term vs. short term to reap the sure-fire benefits that testing will give to your marketing campaign.
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