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Casual Articles - Why Most Marketing Videos Don't Work
We all have a chair that designates a position in our career. For most of us the position, the responsibilities, the growth prospects and many such factors decide if we are happy in our seat? Sometimes, we may be unaware that another seat may send us much higher in the hierarchy and satisfaction level. Sometimes we are frustrated with our job for no easily identifiable reason. There are many such factors that determine if we are on the right seat. Let us examine some of them.InvolvementHow involved we are with what we do? Are we so engrossed with our job, that we have no time to think of anything else? Or we are so less connected with our j
Ideally, a script conveys the most important pieces of information that your target market wants to know and is written with an objective in mind.
2. The video is too long
In this day and age of
But does it always come out to be true? Most of the time, but not always, there are times when you as a business person has been left in a situation where expenses and losses are more than your profits and soon you find out that you have incurred business debts.Business debts are normal for any business, but excess of anything is bad, in the same way, business debts when they cross the limits are bad for the business and your reputation. This is the time when you need to act rather than think. There are several services available which will reduce the amount of debt. You can get this business help from several online and offline business debt cons
Over the years, I have been given many failed corporate communications videos to watch and have found that they all suffer from one or more of the following problems.
1. A poorly written script
This would have to be one of the most common problems. The script provides the backbone to any video project and it must be perfect. It needs to be to the point, clear and interesting.
Often scripts get written in-house resulting in wordy and highly detailed pieces of prose that do not translate well onto the screen. Quite frankly, they are boring. Unfortunately, pretty shots and expert editing cannot hide a tedious narrative.
Worse still, is when the script goes back and forth and the content is played out in an illogical sequence. This results in no viewer being able to quickly understand your core marketing messages, if they can understand it at all.
Ideally, a script conveys the most important pieces of information that your target market wants to know and is written with an objective in mind.
2. The video is too long
In this day and age of h
In the truck wash industry there are issues with water shortages throughout the nation and in many regions wells have run dry and in some other regions they are on level 3 droughts. Generally in level 3 droughts they shut down the car washes and that means the truck washes to. This is a little disconcerting to trucking companies who know that dirty trucks will get pulled over at the scales and inspection stations more often.Trucking companies are also under the gun because they cannot find the labor to wash all their trucks. Needless to say if they could find a labor to wash the trucks they would need that person as a truck driver because there is
1. A poorly written script
This would have to be one of the most common problems. The script provides the backbone to any video project and it must be perfect. It needs to be to the point, clear and interesting.
Often scripts get written in-house resulting in wordy and highly detailed pieces of prose that do not translate well onto the screen. Quite frankly, they are boring. Unfortunately, pretty shots and expert editing cannot hide a tedious narrative.
Worse still, is when the script goes back and forth and the content is played out in an illogical sequence. This results in no viewer being able to quickly understand your core marketing messages, if they can understand it at all.
Ideally, a script conveys the most important pieces of information that your target market wants to know and is written with an objective in mind.
2. The video is too long
In this day and age of
Communication is the key to vendor relations. In your small business, you will be in need of many products and services. Unfortunately, not every company that provides these products and services will have their act together as much as you do. You, as a small businessperson, were able to carefully study each purchase because it was your money. You knew exactly when, where, how and at what price you were willing to partake in those purchases. Not all vendors you deal with will have such savvy folks working for them.Most business people, especially small business, owners are not as refined or efficient as you are in your small business operation
Often scripts get written in-house resulting in wordy and highly detailed pieces of prose that do not translate well onto the screen. Quite frankly, they are boring. Unfortunately, pretty shots and expert editing cannot hide a tedious narrative.
Worse still, is when the script goes back and forth and the content is played out in an illogical sequence. This results in no viewer being able to quickly understand your core marketing messages, if they can understand it at all.
Ideally, a script conveys the most important pieces of information that your target market wants to know and is written with an objective in mind.
2. The video is too long
In this day and age of
First and foremost keep it simple. For many of the people getting started in this industry, if it's too complicated to get up and running they will quit before they've even had a chance to succeed. If you look at the big guns in this business you will notice that they are all pretty much doing the same thing just with different programs and products.The main thing they have in common is duplication. If you don't have it then you most certainly can't teach it. You may be able to bring thousands of people into your organization but if they can't do it also, what's the point? You will end up getting burnt out and if you have a conscience; feeling res
Worse still, is when the script goes back and forth and the content is played out in an illogical sequence. This results in no viewer being able to quickly understand your core marketing messages, if they can understand it at all.
Ideally, a script conveys the most important pieces of information that your target market wants to know and is written with an objective in mind.
2. The video is too long
In this day and age of
1. Limit the consultation to 30 minutes!Remember: your time is valuable. Thirty minutes is plenty of time for the prospective client to get to know you, like you, be impressed by you, etc. and sufficient time for you to get a good feel for whether you would like to work with the prospective client. Make sure the prospective client understands that the consultation will last 30 minutes and, to the extent additional time is requested, your “regular rate” will apply.2. Ask the prospective client to do some preliminary work prior to the consultation.Although you’re “giving away” 30 minutes of your time, the prospective client needs to
Ideally, a script conveys the most important pieces of information that your target market wants to know and is written with an objective in mind.
2. The video is too long
In this day and age of high speed broadband and other time-saving devices, very few of us have attention spans that can handle information for more than a few minutes.
Any video over 10 minutes is destined to lose viewers after the first few minutes.
Yet, surprisingly there are many marketing videos today that are well over 12 minutes in length.
The best marketing videos are short and succinct. Yet, it is far easier to cram everything into a video than to make a short and concise one. In the words of Blaise Pascal, "The present letter is a very long one, simply because I had no leisure to make it shorter".
3. "The "look mum I'm on TV" scenario
While some of us may cringe at the thought of a camera placed in front of us, there are many people who relish the opportunity to show their face on television.
This can result in corporate heads droning on incessantly about how wonderful their company is (and what a great job they are doing). Sadly, this does nothing else but soothe corporate ego
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Overcoming Your Perfection Paralysis in Marketing
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