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Casual Articles - Viral Marketing with a Powerful Twist
Everyone in the world of business understands the important role marketing plays in growing a business. It is the strategy that you use to get your particular product and/or service known to your target market. It is done in an effort to increase sales and generate revenue.Unfortunately, many small businesses find themselves in a vicious cycle of “no money to advertise = no sales” and “no sales = no money to advertise”. They struggle with no
Okay, it's almost redundant to say this but everyone knows that they should try to build a list of customers to be truly successful. But try this...
The two "components" are a "tell a friend" program and an online contest. What? Is that all? Well try this on for size. Oh, I'll get to the "twist" in a second...
Viral Marketi
If you watch closely, you will eventually notice that people who manage the work of others tend to fit into one of two categories: authoritarians or democrats.The authoritarians, as you would expect, manage by telling others what to do. They are not big on eliciting opinions of their subordinates, and not coincidently, their superiors usually treat them in much the same way.They get whipped like dogs, then they turn around and whip their
Okay, I'll stop teasing you. . . But what IF those extra leads and visitors cost you NOTHING? Let me tell you a story a friend of mine named Paul Galloway shared with me...
The Brilliant Webmaster
Once upon a time, not too long ago in a nearby web land, there was a business owner looking for a way to increase visitors to his website AND a way to increase his subscribers. (Sound familiar?)
He and his webmaster came up with a simple but brilliant idea. They had some software developed to help them implement this viral idea, and then they launched the new campaign.
In just a couple of months, his website had received tons of visitors (including lots of REPEAT visitors) and almost 49,739 subscribers from this promotion.
In fact, by setting it up properly, your per-subscriber cost could be ZERO. Zero cost? What a beautiful end to this story. What was this powerful secret?
Surprisingly, this wasn't a "new" concept like all the gurus brag about with their brand new, super secret, monumental discoveries.
No. Interesting enough, you've almost certainly seen the "component parts" of this system in other places.
What made this idea so brilliant was to combine two existing traffic devices and add a "twist" -- and this powerful twist is where the super viral effect is born.
Okay, it's almost redundant to say this but everyone knows that they should try to build a list of customers to be truly successful. But try this...
The two "components" are a "tell a friend" program and an online contest. What? Is that all? Well try this on for size. Oh, I'll get to the "twist" in a second...
Viral Marketin
Performance Management is a process that both employer and employee often fear!Why is this so!There is much misinformation about the performance management process and performance appraisals in management circles today. We often think that best practice demands that we must performance appraise ‘no matter what’. This is not true. Best practice can involve many other mechanisms that ensure employee compliance and monitoring.The per
Once upon a time, not too long ago in a nearby web land, there was a business owner looking for a way to increase visitors to his website AND a way to increase his subscribers. (Sound familiar?)
He and his webmaster came up with a simple but brilliant idea. They had some software developed to help them implement this viral idea, and then they launched the new campaign.
In just a couple of months, his website had received tons of visitors (including lots of REPEAT visitors) and almost 49,739 subscribers from this promotion.
In fact, by setting it up properly, your per-subscriber cost could be ZERO. Zero cost? What a beautiful end to this story. What was this powerful secret?
Surprisingly, this wasn't a "new" concept like all the gurus brag about with their brand new, super secret, monumental discoveries.
No. Interesting enough, you've almost certainly seen the "component parts" of this system in other places.
What made this idea so brilliant was to combine two existing traffic devices and add a "twist" -- and this powerful twist is where the super viral effect is born.
Okay, it's almost redundant to say this but everyone knows that they should try to build a list of customers to be truly successful. But try this...
The two "components" are a "tell a friend" program and an online contest. What? Is that all? Well try this on for size. Oh, I'll get to the "twist" in a second...
Viral Marketi
When the customer is ready to buy, do not tell more than necessary. Yet how many times have customers been put off by sales people who should know better?I would like to relate two experiences when sales people nearly lost the sale through "telling too much".In the first case, a direct marketing representative was selling a health food to a customer. The representative never bothered to find out the customer's background and instead went
In just a couple of months, his website had received tons of visitors (including lots of REPEAT visitors) and almost 49,739 subscribers from this promotion.
In fact, by setting it up properly, your per-subscriber cost could be ZERO. Zero cost? What a beautiful end to this story. What was this powerful secret?
Surprisingly, this wasn't a "new" concept like all the gurus brag about with their brand new, super secret, monumental discoveries.
No. Interesting enough, you've almost certainly seen the "component parts" of this system in other places.
What made this idea so brilliant was to combine two existing traffic devices and add a "twist" -- and this powerful twist is where the super viral effect is born.
Okay, it's almost redundant to say this but everyone knows that they should try to build a list of customers to be truly successful. But try this...
The two "components" are a "tell a friend" program and an online contest. What? Is that all? Well try this on for size. Oh, I'll get to the "twist" in a second...
Viral Marketi
Having a sense of urgency is the best way to manage your job search.Timing is everything and this certainly applies when searching for a job.Sitting back and waiting for a job to land in your lap is not going to happen. You can’t afford to wait for things to happen because chances are that once you start applying for jobs, you’ll be waiting for the company to respond.When you are waiting for a response from a company, you are at t
No. Interesting enough, you've almost certainly seen the "component parts" of this system in other places.
What made this idea so brilliant was to combine two existing traffic devices and add a "twist" -- and this powerful twist is where the super viral effect is born.
Okay, it's almost redundant to say this but everyone knows that they should try to build a list of customers to be truly successful. But try this...
The two "components" are a "tell a friend" program and an online contest. What? Is that all? Well try this on for size. Oh, I'll get to the "twist" in a second...
Viral Marketi
Some managers think of performance appraisal meetings and recollections of torn Achilles' heels or root canals immediately surface. They're sort of "been there, don't want to go again" situations. The more it can be put off, the better. Study after study shows that both managers and employees are very dissatisfied with performance appraisals and often view them as a necessary evil to get over with quickly. Here are seven strategies to turn pe
Okay, it's almost redundant to say this but everyone knows that they should try to build a list of customers to be truly successful. But try this...
The two "components" are a "tell a friend" program and an online contest. What? Is that all? Well try this on for size. Oh, I'll get to the "twist" in a second...
Viral Marketing with a "Twist"
- Start an online contest, drawing, etc.
- Let the contestants know that by entering the contest they're also subscribing to your publication.
- On the contest form, put a referral or tell a friend box where contestant can enter friends and business associates so that they will be sent an invitation to enter the contest.
Let the contestant know that every person they refer to your contest, they will get an additional entry as well. This is part of the powerful twist.
Second part of the twist: After they submit the form, give them a URL where they can check to see the "front runners" in the contest.
These last two items are what makes this so powerful. You give your contestants an extra incentive to refer more and more of their friends and a way to track their standing in the contest.
Do you see how this taps into your visitor's triggers of greed and competitive nature? Here's an example of a real contest:
http://contestofthecentury.marketingvault.net
If you take the time to set this up properly, you too may cause an avalanche of quality traffic and subscribers to your site.
I can't say enough about the importance of putting this unused, yet lucrative marketing technique into act
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